In this no-fluff Prezi video, Paxton Gray, CEO of 97th Floor walks you through his step-by-step process to creating consistent and quality content marketing that works for virtually any budget. If you’ve felt that content marketing hasn’t been producing the results you’ve wanted, this video is for you.

Paxton explains one of the reasons why Buzzfeed content marketing can draw you in — even when you know it’s just clickbait — is because it taps into the “human algorithm.” It's the power of appealing to a person’s curiosity, especially in a content marketing context. Curiosity alone is not enough, though. Paxton explains how to also use data to create content that’s more personal, targeted, and relevant. After all, content marketing made for everybody means it doesn’t really appeal to anybody.