Keyword research is at the heart of all the work we do at 97th Floor. In this webinar Director of Marketing Operations Paxton Gray shares advanced keyword research techniques that provide the ground work for solid strategies that garner results, whether for high volume brand awareness or specific product conversions. Whether novice or a pro, you're sure to glean some remarkable and actionable insights.

Get the free downloadable Advanced Keyword Research Template below!

What You'll Find in this Webinar:

[1:28] Who we are

[1:33] Who we work with

[1:41] What we do

[2:10] What is a keyword? 15% of Google search has never been searched, everyday.

[2:45] The Search Demand Curve: Fat Head, Chunky Middle and Long Tail Keywords

[4:15] Google's #1 objective

[4:35] Google Micro-Moments: The consumer journey and you

[5:08] Advanced Keyword Research: What it is, What it's not

[6:07] Think strategy, not specifics.

[6:45] All about expert Paxton Gray

[8:40] Benefits of keyword research

[10:01] Keyword Research: Step 1 "Find Keywords"

[11:20] Keyword Research: Step 2 "Gather Data" and Pillars of Keyword Research Data

[13:23] Tools for pulling data (free and paid)

[15:21] Keyword Research: Step 3 "Analyze Data"

[16:01] Keyword Research: Step 4 "Group by Intent"

[17:00] DEMO and template overview

[36:00] Q&A

[47:00] Next Webinar "How to Get the Most Out of Google Analytics"

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