Our Services

Helping you guide your customers through their entire buying journey.
AI Search
Advertising
SEO
Design
Content
AI Search Services
Audience-First-Approach
Keyword and entity research identifying every question your buyers ask AI tools that your content doesn’t currently answer. This research is organized into topic clusters and include query fanout optimizations that signal topical authority, a crucial optimization for GEO citations, and brand mentions.
Brand Sentiment
Our team performs an assessment of where your brand currently appears (or doesn’t) in ChatGPT, Claude, Perplexity, Google AI Overviews, and Bing Copilot. And if these systems represent your brand correctly.
Site Architecture
A technical assessment of your URL structure, page structure internal linking and schema markup with recommendations on how an LLM reads, understands, and recalls the information on a site.
On-Page Content Optimization
All content is built and optimized for natural language, by including FAQs, key takeaways, conversational format, tables, brand mentions, unique data, comparisons, and all including the most important content near the top of the page.
Off-Page Citation Building
After our team identifies the sites being used for learning and as citations in key topic specific prompts, we craft a strategy that will expand the brand presence across the web on these key sites used for learning.
Advertising Services
AI-Optimized Advertising
We design advertising strategies layered with AI and machine learning models. We use AI to build automated bidding, predictive targeting, and more. Our focus on adapting with our industry means campaigns that continually adapt, audience segments that sharpen with every click, and performance that gets stronger week over week.
Search
This high-intent channel, where users actively search for keywords, demands a strategic approach and ongoing maintenance. As a Google Ads Premier Partner, we rank among the top 3% of all US companies using Google Ads.
Programmatic
Unlock the power of programmatic advertising with us. We craft tailored strategies using diverse ad types, including display, video, native, audio, and in-game, to effectively reach your audience.
Social
Our focus on personas and customer journey mapping enables us to connect with the right audience at the right time, delivering precisely the right message. Our designers, content marketers, and ad specialists collaborate to conduct A/B tests and analyze results, driving continuous improvement.
Account-Based Marketing
Reach key decision-makers at high-value accounts with a personalized advertising experience. Qualify and prepare leads for the buying stage, enabling your sales team to close deals more efficiently.
Bing Ads
While many brands focus solely on Google, Bing still captures a sizable share of search traffic, especially among enterprise and B2B audiences. We help clients tap into this often-overlooked channel with tailored campaigns that extend reach, lower CPCs, and drive qualified traffic.

Explore our Bing Ads services to maximize your reach
Over-the-Top (OTT)
Go beyond traditional channels by engaging audiences through streaming platforms and connected devices. Our OTT/CTV campaigns create a halo effect, enhancing the performance of other marketing efforts.
Out-of-Home (OOH)
Break through the noise with out-of-home campaigns. Meet users where they are in the real world: airports, taxis, grocery stores, doctor's offices, and more. Our team measures the success of these awareness campaigns to gauge their impact on the bottom line.
SEO Services
AI SEO
AI is reshaping how search engines understand content—and how we optimize it. Our AI SEO approach uses machine learning tools and automation to scale content audits, detect ranking opportunities, and prioritize technical fixes faster than ever. We leverage AI not to replace strategy, but to supercharge it.

See how AI SEO can accelerate your results
Strategy & Consulting
Good SEO follows a checklist of tactics. Great SEO straddles technical expertise, content generation, and relationship building in a custom exploration of how your brand can be found more often for the topics your customers care about. We'll help you build this strategy.
Keyword & Topic Clustering
Discover more about your audience by analyzing what they search for at each stage of the funnel. Gone are the days of a singular keyword approach, especially when Google analyzes topical clusters all at once.
Technical Audits
Reveal and remove the structural roadblocks that are preventing your website's organic growth. We uncover all that could be improved, prioritize the most impactful items, and efficiently execute changes in coordination with developers.
Authority & Backlink Generation
Drive up your brand's authority in the eyes of end users and search engines with high-quality backlinks and authority-generating campaigns—the kinds that pay dividends for decades.
Site Migration
Mitigate the expected organic drops that come from global changes to your website—whether you're changing domains, adjusting URL structures, or simply reskinning the brand.
Reputation Management
Search Engine Results Pages (SERPs) are a list of Google's most relevant answers to a query, but these listings do not always reflect the reality surrounding your brand. We can help you alter these listings and their associated perceptions.
Design Services
AI-Optimized Design
As AI continues to reshape how users discover and engage with content, design must evolve too. We create visually compelling assets structured for AI-driven environments like generative search previews, chatbot interfaces, and voice-activated displays.
Ads
Increase your click-through rates with a fresh wave of ad design that matches your brand guidelines while surprising, exciting, and engaging your target audience. Our capabilities include social, programmatic, display, and out-of-home ad design.
Motion Graphics
We craft visually stunning animations that engage audiences, enhance brand visibility, drive brand recall, and increase conversion rates.
eBooks
We craft captivating and visually stunning eBooks that elevate your brand's content marketing strategy. Our team combines the latest cutting-edge design trends with tailored industry-specific insights to create eBooks that convert your target audience.
Web + Email
From striking landing pages that drive conversion to meticulously designed email campaigns that maximize open rates and click-throughs, our web and email designs drive results.
Infographics
Our designers excel in translating complex information into visually engaging and easily digestible graphics that captivate audiences. From concept to execution, we convert your data into impactful visuals that drive brand recognition and engagement.
Custom Designs
We transform ideas into impactful designs that leave a lasting impression, whether that's one of these designated design services or a custom design project—from packaging to speaker presentations, apparel to direct mail.
Content Services
Content Optimization for AI and LLMs
We craft and refine content to ensure visibility in AI-driven platforms like ChatGPT, Perplexity, and Google’s AI-generated results. By aligning your messaging with the way language models evaluate and surface information, we help your brand stay discoverable as search evolves.
Persona & Customer Journey Mapping
Who are your target customers and what do they really care about? We start every campaign with these tools that make delivering "the right message at the right time" a reality.
Webpage & Article Creation
Quality content has always been a priority for us. Our writers have years of experience working with brands in every industry, crafting premium content and optimizing it for conversions and SEO as needed.
Ad Copywriting & Storyboarding
Our content marketers work daily with our advertising specialists to deliver persona-focused ads. We are methodical about testing messaging, creatives, ad types, and more so that we know exactly what our personas want to see.
User Experience Review (UXR)
Our job doesn't stop once a user finds your site. We want to make sure that they find the answers they are seeking and ultimately convert. Our UXRs help us to uncover roadblocks and smooth user journeys.
Lead Magnet Creation
In-depth eBooks, whitepapers, decks, pop-ups— we will help you identify the best lead magnet for each campaign and deliver a finished product that guarantees results.
Email Copywriting & Strategy
Our persona research also allows us to craft highly tailored email copy and inform your email strategy. We can aid in creating drip campaigns and newsletters, with targeted copy and A/B testing recommendations.
73%
Increase in organic revenue
View Case Study

Why Your Brand Needs Digital Marketing Services

If your brand isn’t investing in digital marketing, you’re leaving market share on the table. To compete, you need a digital strategy that meets your audience at every stage of the customer journey.
Full-funnel digital marketing services give you the power to:
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Reach your audience with precise targeting across channels
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Generate and capture more qualified leads
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Build long-term brand equity through content, SEO, and design
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Lower cost per acquisition (CPA) while increasing ROI
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Adapt to data in real time—test, learn, and optimize
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Improve user experience across your website and email campaigns
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Drive sustainable growth through full-funnel strategy
The digital landscape is changing fast. Platforms evolve. Algorithms shift. Customer behavior moves. The one thing that will never change is the need for a cohesive, well-executed digital marketing strategy.
Partnering with a team that knows how to connect content, paid media, SEO, and design for a full-funnel can be the difference between steady growth and stalled performance.

Why Choose 97th Floor as Your Digital Marketing Agency

With 20 years of delivering exceptional client results, 97th Floor’s digital marketing services are built on three principles of Great Marketing: empathy, innovation, and profitability. These principles shape our strategy, guide our process, and drive results.
Empathy
We begin with your audience. Through research and customer journey mapping, we identify what they need, where they’re searching, and how your brand fits. This allows us to create marketing that connects and converts.
Innovation
We adapt quickly. Our team applies new tools, tests fresh ideas, and uses AI when it improves performance. Innovation helps us stay effective across changing platforms and algorithms.
Profitability
Marketing should grow your bottom line. We focus on metrics that matter: pipeline, revenue, and customer lifetime value. Every tactic we recommend supports long-term growth.
We apply these principles across SEO, paid media, content, design, and strategy. Each service is built for business impact, not surface-level metrics.

Whatever your needs, we're on your team.

Every 97th Floor client is backed by an experienced team of marketers from five specialties:
Marketing Strategy • SEO • Advertising • Content Marketing • Design
All included, all invested.

Digital Marketing Services FAQs 

Digital marketing services help businesses reach and engage their audience online through channels like search engines, paid advertising, social media, email, and content. These services are designed to increase visibility, drive traffic, generate leads, and grow revenue.
Traditional marketing relies on offline channels like print, TV, radio, and direct mail. Digital marketing uses online platforms where audiences are active every day. It offers better targeting, faster testing, and clearer data to measure what’s working.
Not necessarily. The right mix depends on your goals, audience, and current performance. We build custom strategies based on what will drive the most impact, whether that’s SEO, paid ads, content, or a combination. Hop on a call and we’ll discuss a custom strategy.
Some tactics deliver results quickly (like paid ads), while others take longer (like SEO and content). We set expectations based on your strategy, but typically, most clients start seeing measurable traction within 60 to 90 days.
Yes. We often partner with in-house teams to fill capability gaps, scale campaigns, or provide strategic oversight. Our process is collaborative and built to support your existing resources.
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