AI SEO Services for Enterprise Brands Ready to Scale

Usher in the era of optimizing for LLMs with an agency that’s been driving enterprise SEO success for two decades. We help brands scale smarter by combining proven SEO tactics with cutting-edge AI strategy.

Let’s Build ▸

AI SEO Services Built for Enterprise Brands

At 97th Floor, we engineer full-scale strategies that leverage artificial intelligence to scale smarter, rank faster, and lead the future of search. Our team brings two decades of enterprise SEO experience, enhanced by proprietary tech and AI-powered workflows that drive valuable results.

AI Strategy and Consulting

Keyword & Semantic Topic Clustering

Technical & LLM Visibility Audits

AI Driven Content Optimization

Internal Linking & Site Architecture Optimization

AI-Powered Authority & Backlink Analysis

GEO Measurement & AI Serp Reporting

We align AI-powered enterprise SEO strategies with your business goals, focusing on scalable, data-informed initiatives that evolve with your market, audience behavior, and competitive landscape.

Using advanced clustering tools and natural language models, we identify the most relevant full-query search terms (not just keywords) and structure your content ecosystem around how your audience searches.

We dig deep into your digital infrastructure to uncover the technical gaps that impact both search engine crawlers and AI engines like ChatGPT, Claude, and Perplexity. That includes schema, structured data, crawlability, and AI surfacing.

From first-draft ideation to real-time content scoring, we use generative AI and predictive models to scale content production, creating pieces that speak clearly to humans and machines alike.

We map and optimize internal link structures to ensure your site is easily navigated by both crawlers and LLMs, enhancing discoverability, contextual relevance, and content authority.

We analyze how authoritative your brand appears across the web and AI responses, and identify the best paths to boost your credibility with engines and humans alike.

We go beyond rankings. Our GEO reporting tracks citation frequency, brand representation in AI outputs, and your overall visibility across LLM-powered engines.

AI Strategy & Consulting

We align AI-powered SEO strategies with your business goals, focusing on scalable, data-informed initiatives that evolve with your market, audience behavior, and competitive landscape.

Keyword & Semantic Topic Clustering

Using advanced clustering tools and natural language models, we identify the most relevant full-query search terms (not just keywords) and structure your content ecosystem around how your audience searches.

Technical & LLM Visibility Audits

We dig deep into your digital infrastructure to uncover the technical gaps that impact both search engine crawlers and AI engines like ChatGPT, Claude, and Perplexity. That includes schema, structured data, crawlability, and AI surfacing.

AI-Driven Content Optimization

From first-draft ideation to real-time content scoring, we use generative AI and predictive models to scale content production, creating pieces that speak clearly to humans and machines alike.

Internal Linking & Site Architecture Optimization

We map and optimize internal link structures to ensure your site is easily navigated by both crawlers and LLMs, enhancing discoverability, contextual relevance, and content authority.

AI-Powered Authority & Backlink Analysis

We analyze how authoritative your brand appears across the web and AI responses, and identify the best paths to boost your credibility with engines and humans alike.

GEO Measurement & AI SERP Reporting

We go beyond rankings. Our GEO reporting tracks citation frequency, brand representation in AI outputs, and your overall visibility across LLM-powered engines.

Built to win in AI search.

Visibility in AI-powered search

Expanding search traffic

Maximizing ROI for marketing efficiency

Our pillars of AI search

Content

Build strategic content that helps LLMs recognize your brand as the trusted answer.

Structure

Design a site architecture that makes your expertise easy for AI to understand and surface.

Off-Site

Strengthen authority through brand mentions, backlinks, and citations that boost visibility in AI-driven results.

How AI is changing search marketing.

CTR has dropped 34.5%.

AI Overviews first rolled out in May 2024, but their presence in search results didn’t accelerate until after the March Core Update. Now, users are getting answers straight from the AI Overview itself, cutting into the clicks that once flowed through traditional organic results.

New KPIs

Success in AI search goes beyond clicks—it’s about visibility, influence, and engagement. New KPIs focus on leading indicators like branded search, citations, and impressions, alongside lagging metrics such as bookings, revenue, and conversion rate to show the full impact of your search strategy.

What’s working well with AI search.

Your content is still working.

Your existing content still drives awareness and conversions, but AI-driven search rewards brands that adapt. Strengthen topic clusters, update pages for freshness, and earn third-party citations to increase authority and visibility.

Leverage what you can control.

To dominate AI search, build your strategy on what you can control. Your levers are content, structure, and citations. Pulled in the right way, they will kickstart your AI search presence.

Your AI search strategy begins here.

AI Search is no longer theoretical. At 97th Floor, we have proven what works. When one of the world’s leading cruise lines partnered with us, we optimized their content and site architecture for LLMs (large language models), and the results were undeniable.

261% growth in AI Search visibility.
By restructuring their content into strategic topic clusters, we positioned their brand to appear consistently in AI-generated results. What began as an experiment has become a repeatable framework for AI Search success.
Let us go back for round two with your brand.

Topic Clusters Drive 261% Growth in AI Search Results for Cruise Line

View Case Study →

What Are AI SEO Services?

AI SEO Services combine proven SEO strategy with the power of artificial intelligence to help enterprise brands scale smarter, rank faster, and adapt to a changing search landscape.

At 97th Floor, AI SEO is rooted in Generative Engine Optimization (GEO), the process for optimizing content to rank on traditional search engines, AI-powered platforms like ChatGPT, Claude, Perplexity, and the growing number of SERP-integrated LLMs.

With search engine user behavior rapidly shifting, AI SEO presents an opportunity to adapt to the change in user behavior. While AI engines and AI SEO tactics are still evolving, brands that invest in this shift now will see long-term success by staying ahead of the changing search landscape. To keep winning, your brand needs to be visible across both traditional and generative search paths.

Why You Need AI SEO Services

Traditional SEO alone no longer guarantees visibility. AI SEO services give you a competitive edge by optimizing for both search engines and language models. At 97th Floor, we combine proven SEO strategies with AI-powered systems to help enterprise brands lead their market. Here’s what AI SEO means for you:

Smarter, Faster Strategy

AI tools help us surface trends, gaps, and opportunities in real time to anticipate shifts in the market.

Optimization for LLMs & AI SERPs

We don’t just rank pages on Google. We help your brand show up in AI-generated results from tools like ChatGPT, Claude, and Perplexity.

Greater Content Impact

Using AI, we scale content that’s accurate, on-brand, and aligned with your audience’s intent, faster than manual workflows alone.

Real-Time Insights, Actionable Data

Our AI systems track performance signals across channels and engines, giving you a live look at how your SEO is performing and where to improve.

Visibility That Converts

This isn’t about vanity metrics. AI SEO is built to drive brand visibility at every touchpoint in the customer journey.

AI SEO vs Traditional SEO

Our AI SEO services are not intended to replace our SEO services, but rather to complement them. We are not leaving the exposure, engagement, and revenue from traditional SEO efforts on the table. AI SEO is an additional way to build on your existing SEO strategy and reach your audience at the right time, with content that matches their stage in the funnel and in the customer journey.

Our AI SEO Strategies:

Our AI SEO and traditional SEO tactics share similar strategies, including:

•

Overseeing the company’s technology infrastructure and keeping everything running smoothly.

•

Aligning tech initiatives with the broader business strategy.

•

Leading digital transformation efforts to make the company more competitive.

•

Keeping up with data security and compliance with industry regulations.

•

Working with other C-suite members to push your company’s innovation and growth.

Essentially, what is good for SEO is good for AI SEO. However, there are additional factors that are unique to AI SEO that we include in our strategy, such as:

•

First hand user experience signals with brands that signal credibility are of high importance

•

Accurate brand positioning in the market you are doing business is essential, both on your website and on websites where your brand is mentioned. The AI engine is looking to match how the brand is positioned on its own website with how it is being positioned on websites across the web.

•

Optimizing for 1-3 term keywords are for SEO while optimizing for full sentence queries that would be asked of an AI engine is what is required of AI SEO.

•

Determining the effectiveness of AI SEO efforts is not going to be the same and will have a different set of success metrics than SEO.

While SEO success is measured by rankings, click-through rates, and onsite conversions and engagement, success via our AI SEO services is measured by citation frequency, visibility across relevant AI-generated answers, and how the AI engine portrays your brand. And of course, are those mentions and is that visibility doing the job we need it to do as we move users along the customer journey.

•

While SEO success is measured by rankings, click-through rates and onsite conversions and engagement, GEO success is measured by citation frequency, visibility across relevant AI generated answers, and how the AI engine portrays your brand. And of course, are those mentions and is that visibility doing the job we need it to do as we move users along the customer journey.

Leveling Up Your AI SEO Efforts

Successful SEO campaigns start with knowing where and how your audience is finding information about your product or service offering, and then being there to provide the valuable information. The same applies to leveraging the opportunities presented through AI SEO, creating valuable touchpoints with an audience while they are seeking information. In order to take advantage of this opportunity, you will have to have a deep understanding of your customer, their needs, and craft messaging about how your product or service addresses those needs. 97th Floor is the AI SEO agency partner that can help you understand your audience, and craft messaging optimized for LLMs and Generative Engines.

Let’s Build
Your Marketing Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:

•

A consistent, dedicated team of marketers

•

Writers, advertisers, SEOs, and designers with years of experience

•

Unparalleled audience research capabilities (with our own patented tech)

•

KPIs tracked and reported consistently, the ones you care about most

•

Campaigns launched within 2 weeks of kick-off

Fill out the form and let’s start with a 30-minute discovery call.

AI SEO FAQs

What’s the difference between AI search, GEO, and AI SEO?

AI search refers to how generative models like Google’s AI Overviews or Bing Copilot deliver answers directly in search results. Instead of listing links, these systems generate summaries that often cite brands, pages, or sources.

GEO (Generative Engine Optimization) is the practice of shaping your content so that large language models (LLMs) recognize, understand, and surface it in their responses. Think of it as optimizing for the new “answer engines” rather than just traditional rankings.

AI SEO is the broader strategy, combining GEO tactics with enterprise search fundamentals, measurement frameworks, and technical execution. AI SEO strategizes how brands adapt to traditional search and AI-driven experiences at the same time to keep up consistent growth.

What are LLM citations?

LLM citations are the sources large language models (LLMs) pull from when generating answers. Sometimes they’re linked in the response, and sometimes they’re not, but each influences your brand’s AI search visibility.

There are five common types of citations:

1. Optimized landing pages: internally linked topic clusters designed around key themes.
2. Third-party blog content: guest posts, listicles, or sponsored articles that function as backlinks.
3. UGC forums + social: conversations on platforms like Reddit, Meta, TikTok, or X.
4. Directory listings: official directories (often .gov or .org) that provide unbiased brand mentions.
5. Reviews: industry-specific reviews that LLMs heavily reference where applicable.

By strengthening these areas, you increase the chances that LLMs will cite your brand, which means more influence in AI-driven search results.

Does AI search work the same for B2B and B2C?

No. In B2C, AI search drives fast, high-volume decisions like product picks and reviews. In B2B, it shapes longer cycles where trust and authority decide the deal. The levers are the same (content, structure, and citations), but the impact plays out differently for each.

How does site architecture affect AI search visibility?

AI systems need to understand your expertise and how your content connects across your site. A clear site hierarchy with consistent URLs, subdirectories, navigation, and internal links makes that possible.

When your content is well-structured, LLMs can more easily interpret what your pages are about, how they relate to each other, and why and in what topics your brand is authoritative. Just like strong architecture improves user experience and crawlability, it also improves your chances of being surfaced in AI-driven results.

How does content influence AI search?

AI models pull snippets of content to build their answers. Brands that publish strategic, well-structured content are more likely to be cited in those results. Topic clusters, a central pillar page supported by detailed cluster pages, help AI understand context, coverage, and authority. With strong clusters, your brand appears across more queries and sections than competitors who haven’t built supporting content around topic clusters.

Is SEO dead now that AI search exists?

No. SEO principles are still essential. People are still clicking, searching, and converting through classic results on the SERP. But the SEO landscape is shifting. AI search adds another layer, where visibility means being cited and trusted in AI-generated answers.

At 97th Floor, we see AI Search as an enhancement, not a replacement, for SEO. The brands that win are those adapting their strategies to dominate across both traditional and AI-driven experiences, using this new visibility to take up more real estate in search results—from classic rankings to AI Overviews and beyond.

How long does it take to see results in AI search?

Early signs of impact, like brand mentions in AI Overviews, can appear quickly with the right strategy. Sustainable growth builds over time as content, structure, and citations strengthen your brand’s authority.

Because LLMs favor fresh, updated content, consistently refreshing existing pages and publishing new material increases your chances of being cited in AI-generated results. At 97th Floor, we help brands capture quick wins while building lasting influence through ongoing optimization.

AI SEO Services for Enterprise Brands Ready to Scale