Privacy Policy

Privacy Notice

This was last updated: 07/05/2024
This privacy notice (“Privacy Notice”) applies to 97th Floor (“97th Floor,” “we,” “us,” or “our”), is an enterprise digital marketing agency that offers advertising, search engine optimization, content, and design services. This privacy notice describes why and how we collect, store, use, and/or share any information that we collect through this website.
This Privacy Notice only applies to Personal Information and other information collected by us from: (i) visitors to the Sites (“Site Visitors”); (ii) our current and prospective customers and Clients (“Clients”); and (iii) people applying for employment with 97th Floor (“Employment Applicants”).

1. Information Collection

1.1. Information You Provide Directly To Us

As you interact with the Site or Services, 97th Floor may ask you to provide us with certain personal information that can be used to contact or identify you (“Personal Information”) via web forms or inputs/uploads on the Site, and through webinars, events, telephone calls, letters, emails, texts, and other communications with you. Personal Information includes, but is not limited to, the following:
Site Visitors

• Contact information such as your first and last name, email address, job title, home or business address, telephone numbers, mobile numbers.
• Social media account information.
• Other information that could reasonably be used to identify you personally.


• Contact information such as your first and last name, job title, email address, business address, shipping address, telephone numbers, mobile numbers.
• Financial information such as your business credit card or debit card number, bank account information, and your payment, service, and purchase history.

Employment Applicants

• Contact information such as your first and last name, email address, home or business address, shipping address, telephone numbers, mobile numbers.
• Your current or past employment or educational information.
• Relevant licenses and certifications.
• Other information that could reasonably be used to identify you personally.

1.2. Information Automatically Collected from the Site

Sensitive Data: We do not handle sensitive data. All personal data you provide should be accurate, complete, and up-to-date. Please inform us of any changes to your personal data.

Summary: Like most website operators, 97th Floor collects information of the sort that web browsers and servers typically make available. This data helps us maintain security, improve our services, and conduct internal analytics. The information we collect may include:

Public IP addresses: from content publishers, marketing partners, our Clients, and users of the Site. A Public IP address is a unique number associated with each device that connects to the internet. When there are multiple devices that connect to the internet through a single computer network, the network displays a single Public IP address for all of the devices. In that situation, we may collect the single Public IP address and do not collect the IP addresses for the individual devices.
User Agent information: (i.e., information about a consumer’s web browser, software, device, and operating system) from content publishers, marketing partners, and users of the Site.
Cookies: from content publishers and from users of this Site (you can find more details on Cookies in Section 5.1 below).
Mobile Advertising IDs: from content publishers and from users of this Site. Mobile Advertising IDs are identifying numbers assigned to a consumer’s mobile device by the device’s operating system.
User identifiers: from our Clients and from content publishers. A user identifier is a unique string of numbers that may be assigned to a consumer when the consumer visits a website.
Geolocation Data: including location information from your device, collected through GPS and other technologies, depending on your device settings. You can disable location services on your device to stop this data collection, but it may limit certain features.

1.3. Information Collected from Other Sources

Summary: We may gather limited data from public databases, marketing partners, and other external sources.

To improve our marketing efforts, offers, and services, we may acquire information about you from public databases, joint marketing partners, affiliate programs, data providers, and other third parties. This data includes mailing addresses, job titles, email addresses, phone numbers, intent data, IP addresses, social media profiles and URLs, and custom profiles for targeted advertising and event promotion.

2. Use of Information

We use your information for various purposes, including to:

Provide and Improve Our Services: We use your data to deliver the services you request, process transactions, and improve the quality and functionality of our offerings.
Communicate with You: We use your information to send you updates, newsletters, marketing materials, and other information about our services and offers. This includes responding to your inquiries and providing customer support.
Analyze Usage Patterns: We analyze data on how our services are accessed and used to understand user behavior, optimize our services, and improve user experience. This includes conducting research and analysis to better understand our customer base and market trends.

3. Legal Basis for Processing

We process your data based on one or more of the following legal grounds:

Your Consent: We process your personal data when you have given us explicit consent to do so for specific purposes. You have the right to withdraw your consent at any time.
Performance of a Contract: We process your personal data when it is necessary for the performance of a contract to which you are a party, or to take steps at your request before entering into such a contract.
Legitimate Interests: We process your personal data when it is in our legitimate interests to do so, and these interests are not overridden by your data protection rights. Our legitimate interests include improving our services, enhancing user experience, conducting marketing, and securing our systems.

4. Data Sharing and Disclosure

4.1. Service Providers

We may share your data with third-party service providers who perform services on our behalf. These services include:
IT and System Administration: Providers who assist with hosting, data storage, and maintenance of our IT systems.
Payment Processing: Providers who process payments and handle billing information.
Marketing and Advertising: Providers who assist with marketing campaigns, email marketing, and advertising services.
Customer Support: Providers who offer customer support and communication services.
These service providers are contractually obligated to protect your data and only use it in accordance with our instructions.

4.2. Partners

We may share your data with partners for joint marketing activities, but only with your explicit consent. These partners include:

Marketing Partners: Companies we collaborate with for co-branded marketing campaigns and joint promotional activities.
• Event Sponsors: Organizations that sponsor events, webinars, or other activities we host.

Your consent is required before we share your data with these partners. You can withdraw your consent at any time by contacting us.

5. Cookies and Tracking Technologies

5.1. Types of Cookies Used

We use cookies to:

Remember your preferences: This helps us personalize your experience on our site by remembering your settings and preferences.
• Analyze site traffic and usage: This allows us to understand how visitors use our site, which helps us improve our services and user experience.

5.2. Managing Cookies

You can manage your cookie preferences through your browser settings. Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may degrade your overall user experience since it will no longer be personalized to you. Some browsers also have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked.

Here are some resources for managing your cookie preferences:

Google Chrome: Manage cookies and site data
Mozilla Firefox: Clear cookies and site data
Apple Safari: Manage cookies and website data
Microsoft Edge: Delete and manage cookies

5.3. Opting Out of Advertising

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting

6. Data Security

We take the security of your personal data seriously. To protect your data from unauthorized access, use, or disclosure, we implement a variety of security measures, including:

Encryption: We use encryption to protect sensitive information transmitted online.
Access Controls: We restrict access to your personal data to those employees, contractors, and agents who need to know that information to process it for us, and who are subject to strict contractual confidentiality obligations.
Firewalls and Secure Networks: We maintain firewalls and secure networks to safeguard your information.
Regular Security Audits: We conduct regular security audits and assessments to ensure our security practices are up-to-date and effective.

Despite these measures, no data transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security of your information.

7. Data Retention

We retain your personal data for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. This includes:

Service Delivery: Retaining data for as long as your account is active or as needed to provide you with our services.
Legal Obligations: Complying with our legal obligations, resolving disputes, and enforcing our agreements.
Business Needs: Retaining data for a reasonable period for our legitimate business needs, such as maintaining records of our interactions with you.

Once your personal data is no longer necessary for these purposes, we will securely delete or anonymize it.
If you have any questions about our data retention practices or wish to request the deletion of your data, please contact us.

8. User Rights

8.1. Accessing Your Data

You have the right to request access to the personal data we hold about you. This allows you to receive a copy of the data we hold and to check that we are processing it lawfully.

8.2. Correcting or Deleting Your Data

You have the right to request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected. Additionally, you have the right to request deletion of your personal data. This allows you to ask us to delete or remove personal data where there is no good reason for us continuing to process it.

8.3. Objecting to or Restricting Processing

You have the right to object to our processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation that makes you want to object to processing on this ground. You also have the right to request that we restrict the processing of your personal data in certain circumstances. This allows you to ask us to suspend the processing of personal data about you, for example, if you want us to establish its accuracy or the reason for processing it.

9. International Data Transfers

We operate internationally and may transfer your personal data to countries outside of your home country. When we transfer your data internationally, we ensure it is protected by appropriate safeguards, including:

Standard Contractual Clauses: We use standard contractual clauses approved by relevant regulatory authorities to ensure that your data is protected when transferred internationally.
Privacy Shield Frameworks: For transfers to the United States, we comply with the EU-U.S. and Swiss-U.S. Privacy Shield frameworks, as applicable.
Binding Corporate Rules: Where applicable, we implement binding corporate rules to ensure that your personal data is protected across our global organization.

These safeguards are designed to ensure that your data is treated securely and in accordance with this Privacy Policy and applicable data protection laws.

10. Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, and other factors. When we make changes, we will update the "Last Updated" date at the top of this policy and post the new Privacy Policy on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. If we make significant changes to the way we handle your personal data, we will provide a more prominent notice (such as a notification on our website or via email).

Your continued use of our services after any changes or revisions to this Privacy Policy become effective will signify your acceptance of the revised terms. If you do not agree to the updated policy, you should discontinue using our services.

11. Contact Information

If you have any questions or concerns about this Privacy Policy, please contact us at:

97th Floor
2600 Executive Parkway, Suite 150
Lehi, Utah 84043
(801) 341-1986

By including these elements, we ensure our privacy policy is comprehensive, transparent, and in compliance with relevant regulations.

12. Scope

This privacy notice (“Privacy Notice”) applies to 97th Floor, Inc., as well as to 97th Floor’s affiliated companies referenced below. (collectively, “97th Floor”).

97th Floor operates and all subdomains, portals, products, services, events, and interactive features or other services controlled by us that post a link to this Privacy Notice (the “Site”). It is 97th Floor’s policy to respect your privacy regarding any information we may collect while operating the Site.

13. We Respect Your Privacy

Your privacy is critically important to us. At 97th Floor, we have a few fundamental principles:

In most situations, we process personal information on behalf of our Clients, and they determine the purposes and means of processing that information. This Privacy Notice applies to the situations where we are responsible for determining the purposes and means of processing your information.
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© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.