What Makes
Great Marketing?

Our Approach is informed by three
essential criteria:
Empathy
The thorough exploration of who our target personas are beyond their role as potential buyers of our products and services.
Innovation
The courage to experiment beyond best practices to achieve unprecedented results.
Profitability
The discipline to measure and make an honest accounting of every marketing strategy by its ability to drive profitable growth.
97th Floor Values Graphic

What Does Great
Marketing Look Like?

AI Search / Case Study 1 MIN READ

Topic Cluster Strategy Increases AI Overviews and Brand Mentions

Case Study / Design 1 MIN READ

How a Revamped Email Strategy Generated 18.36% Of Defender Safety's Revenue

AI Search / Case Study 1 MIN READ

Topic Clusters Drive 261% Growth in AI Search Results for Cruise Line

Why Empathy?
Marketing that makes a profit at the expense of an audience—without truly caring about them—can make gains in the short-term. But today’s buyers commit long-term to empathetic brands.
Why Innovation?
When the pace at which companies are innovating is so rapid, safe marketing will not be enough to keep up with the competition. Taking calculated risk is actually the safest way to grow.
Why Profitability?
None of the metrics marketers report on matter if there is no route to profitability in the long-term. Impressions, clicks, leads, MQLs—without a clearly defined path to revenue, they’re pats on the back.

How Do We Consistently Produce Great Marketing? We don’t leave it up to chance.

No two clients are identical, but our process for learning about, reaching, and influencing your customers is something we've refined for almost two decades.
1
Research
& Ideation
2
Implementation
& Enablement
3
Growth &
Expansion
4
Analysis &
Reinvestment
1. Research & Ideation
•
Audience Research & Persona
•
Customer Journey Mapping
•
User Experience Report
•
Competitive Analysis
•
Channel Exploration
•
Tracking & Conversion Setup
2. Implementation & Enablement
•
Launch Test Campaigns
•
Baseline Metric Establishment
•
Internal Proposals & Decision-Making Analysis
•
Content Optimization
•
Technical Optimization
•
Ad Platform Buildout
3. Growth & Expansion
•
Wide Scale Platform & Campaign Roll-Out
•
Content Publishing
•
Growth & Efficiency Pattern
•
Never-Been-Done-Before Campaign Pitching
4. Analysis & Reinvestment
•
Bi-Weekly Phone Calls
•
Custom Live-Report Dashboard
•
Quarterly Business Reviews

Our Unique Team Structure

Invested in our clients’ growth like our jobs depend on it.
Each of our clients is assigned an entire team of marketers covering a broad range of capabilities - we’ll fill in gaps and push farther together.
97th Floor Team Graphic