you can’t just be a hard-driving task-maker. nor can you just be all empathy. as a leader, you have to have both backbone and heart.

Welcome to the the 97th Floor Mastermind Interview Series where each week we sit down with one of the makers, thought leaders, and visionaries behind the biggest and/or up-and-coming brands around. We talk about everything from business and marketplace insights to personal journeys, successes, failures and legacy.

In this episode we’re talking to Brian Gill, Senior Vice President of Marketing at 4Life, an industry leader in immune system health, body transformation and general wellness. Brian has over 18 years experience in marketing, but his start was in International Studies and English. In this interview he shares the core principles behind his approach to managing massive teams and how his mother and a beloved broken plate taught him about leadership. We also talk about startups, sports, getting feedback, failure and legacy.

Show Notes

2:53 Launching a startup and the only thing that would take him away

5:29 About 4Life, “Leader in Immune System Health”

8:17 Education as a means of marketing

9:42 That third audience and the third step

12:03 How to get feedback

13:01 Finding marketing through international studies and customer service

16:50 “It comes down to those who execute the best, and keeping the main thing the main thing”

23:48 Leadership style and why people are more important than things

28:48 Create an environment of optimism and learning

32:18 Errors of omissions and taking more risks

36:07 Brian’s legacy

Links and Resources Mentioned

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