95/5 RuleThe 95-5 Rule is an important principle for digital marketing leaders to understand when assessing their marketing mix and resources. Read More
A/B TestingA/B testing can be used to compare the performance of a webpage, app, email, or advert. Read More
Above-the-FoldAbove-the-fold in marketing involves optimizing the portion of a webpage that is visible without scrolling. Read More
Account-Based Marketing (ABM)Account-Based Marketing (ABM) is a marketing approach based on targeting high-value accounts that align with your customer profile. Read More
Account-Based SalesAccount-Based Sales (ABS) is a strategic approach to sales that focuses on targeting specific high-value accounts Instead of pursuing numerous... Read More
Ad FrequencyAd frequency acts as a gauge for how often, on average, individual consumers are exposed to a brand's message. Read More
Ad NetworksAd networks work as intermediaries that connect advertisers with publishers. Read More
Annual Contract Value (ACV)Annual Contract Value (ACV) measures the total annual revenue a company expects to receive from a customer's subscription or contract. Read More
BANTBANT is a sales qualification methodology hinged on four criteria: Budget, Authority, Need, and Timeline. Read More
Bottom-of-Funnel (BOFU) MarketingFocusing on BOFU marketing can be more cost-effective than continuously pouring resources into the top or middle of the funnel. Read More
Bounce RateBounce rate is the percentage of visitors who land on a webpage and then leave without navigating to any other pages on the same website. Read More
Brand RecallBrand recall measures how memorable and impactful your brand is in the consumer's mind. Read More
Buyer JourneyBuyers are taking a journey whether marketers know it or not—the question is whether marketers ensure their brand is part of that journey. Read More
Buyer PersonasBuyer personas are fictional representations of your ideal customers created based on research and data about your real customers. Read More
Canonical URLA canonical URL is a way of telling search engines that a specific URL represents the master copy of a page. Read More
Case StudiesCase studies give marketers a deep dive into a specific problem, process, or achievement within a company. Read More
Churn RateChurn rate measures the percentage of customers who stop using a business's products or services over a given period. Read More
Click-Through Rate (CTR)Click-Through Rate (CTR) is the number of clicks your ad or link receives divided by the number of times it's viewed, commonly known as impressions. Read More
Content BriefA content brief is a document that outlines the objectives, audience, message, and guidelines for a piece of content. Read More
Content DistributionContent distribution increases the reach of your content and enhances brand visibility and engagement. Read More
Content MarketingContent marketing is a strategic approach focused on creating, publishing, and distributing valuable, consistent content. Read More
ConversionA conversion represents the successful completion of a desired action by a user. Read More
Conversion PixelA conversion pixel is a small piece of code that you place on your website to track user interactions following an ad click. Read More
Conversion RateConversion rate is the percentage of visitors who take a desired action. Read More
Conversion Rate OptimizationConversion Rate Optimization (CRO) is a systematic process of increasing the percentage of website visitors who take a desired action. Read More
Core Web VitalsCore Web Vitals are a set of metrics proposed by Google to measure how users experience a web page. Read More
Cost per Action (CPA)Cost Per Action represents the cost an advertiser pays for each desired action taken by a user. Read More
Cost Per Click (CPC)Cost per Click (CPC) refers to the amount an advertiser pays every time a user clicks on their online advertisement. Read More
Cost per Lead (CPL)Cost per Lead is a metric representing the amount an organization spends to acquire a single lead. Read More
Customer Lifetime Value (CLV)Customer Lifetime Value (CLV) is the average monetary value received per customer over their lifetime as a customer. Read More
Dark SocialDark social, a term coined by Alexis Madrigal in 2012, refers to the sharing of content through private channels such as messaging apps, email,... Read More
Demand GenerationDemand Generation is an umbrella term for any marketing or sales activity intended to create awareness and interest. Read More
Demand-Side Platform (DSP)DSPs facilitate the process of purchasing display, video, and mobile ads using automated processes and algorithms. Read More
Display AdvertingDisplay advertising leverages visual content to capture the attention of online audiences. Read More
Domain AuthorityDomain Authority (DA) is a metric that estimates the chances of a website's ability to rank on search engine result pages (SERPs). Read More
E-E-A-TE-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a set of criteria to evaluate the quality of web content. Read More
Editorial CalendarAn editorial calendar aids in planning out content topics, publishing schedules, and distribution channels. Read More
Featured SnippetFeatured Snippets give a SERP preview of the content available on a webpage, making it easier for users to decide if they want to click. Read More
First-party-dataFirst-party data is information collected directly by a company from its customers, users, or audience. Read More
GDPRGDPR is a data privacy law that affects how businesses collect, use, and store personal data of EU citizens. Read More
Google Search ConsoleGoogle Search Console is a free service provided by Google to help website owners optimize their site's presence. Read More
Hub and SpokeHub and Spoke is an SEO strategy where a central hub page is surrounded by spoke pages covering specific aspects of the central theme. Read More
Keyword CannibalizationKeyword cannibalization occurs when multiple pages on a website compete for the same or similar keywords. Read More
Keyword ResearchKeyword research is the process of identifying and analyzing the keywords that people search for related to your products or services. Read More
Landing PageA landing page is a standalone web page designed to receive and convert traffic from various campaigns. Read More
Link BuildingLink building is an SEO strategy of acquiring links from external websites that direct back to your site to increase your website's authority. Read More
Log File AnalysisThe log file analysis has three steps: data gathering, analysis, and implementation. Read More
Long-Tail KeywordsLong-tail keywords are longer, more specific phrases that visitors are more likely to use when they’re closer to a point of purchase. Read More
Marketing AutomationMarketing automation is the use of software to automate marketing processes like email marketing, social media posting, and ad campaigns. Read More
Marketing-qualified Lead (MQL)Marketing Qualified Leads (MQLs) represent prospective customers who have shown an interest in what your company offers but who haven’t purchased... Read More
Meta DescriptionA meta description is a succinct summary appearing under the title of a webpage in search engine results. Read More
Middle-of-Funnel (MOFU)The Middle-of-Funnel represents potential customers who’ve already developed interest in what your company has to offer. Read More
Net Promoter Score (NPS)NPS is a customer loyalty metric that measures how likely customers are to recommend your business to others. Read More
Off-Page SEOOff-page SEO revolves around the principle of enhancing your website's stature and credibility from the outside. Read More
On-Page SEOOn-page SEO is the optimization of individual web pages to rank higher and earn more relevant traffic in search engines. Read More
Out-of-Home or Outdoor AdvertisingOut-of-Home (OOH) advertising (aka Outdoor Advertising), is a category of advertising that engages audiences outside of their homes. Read More
Over-The-Top (OTT) AdvertisingOTT, or "Over-The-Top", refers to the streaming of video content directly to viewers over the internet, bypassing traditional cable or satellite... Read More
Page SpeedPage speed refers to the time it takes for a web page to load and become fully interactive. Read More
Pipeline VelocityPipeline velocity represents the speed at which leads and opportunities move through your sales pipeline. Read More
Product-Qualified LeadA PQL is a potential customer who has shown interest in your product to a degree that suggests a readiness to purchase. Read More
Reach and ImpressionsReach refers to the total number of unique individuals who see your content or advertisement over a specific period. Read More
Retargeting/RemarketingRetargeting is a form of online advertising that re-engages individuals who have previously interacted with your website. Read More
Robots.txtA robots.txt file tells search engine crawlers which parts of a site should or should not be crawled. Read More
Sales & Leads Annual Run Rate (ARR)Annual Run Rate (ARR), sometimes referred to as revenue run rate or sales run rate, is a financial metric commonly used to estimate a company's... Read More
Sales-qualified Leads (SQLs)A Sales-Qualified Lead (SQL) represents a potential customer who is deemed ready for the next step in the sales process. Read More
Schema MarkupSchema markup is a code on your website that enhances your search listings, making them more appealing and informative. Read More
Search AdvertisingSearch advertising is part of PPC marketing, a model where advertisers pay a fee each time one of their ads is clicked. Read More
Search Engine AlgorithmsOver the past two decades, Google's algorithm updates have consistently reshaped the SEO landscape. Read More
Search Engine Marketing (SEM)SEM includes a range of activities including paid search advertising, search engine optimization, and pay-per-click campaigns, all aimed at... Read More
Search Engine Optimization (SEO)The goal of SEO is to increase the visibility of a website in organic search results, which can lead to increased traffic over time. Read More
Search Impression ShareSearch impression share shows how often your ad pops up in search results compared to how often it could appear. Read More
SEO KeywordsKeywords are specific words or phrases used when searching for information, products, or services on search engines like Google, Bing, or Yahoo. Read More
Site migrationSite migrations are when websites undergo significant changes in their setup or infrastructure. Read More
Third-party-dataWith third-party data, companies can enhance their customer profiles, improve targeting precision, and personalize marketing strategies more... Read More
Title TagsA title tag is a fancy name for the title of a web page. It help search engines understand what your page is about, and directs potential buyers. Read More
Top-of-the-Funnel (TOFU) MarketingTOFU refers to the initial phase in the sales funnel, where the primary objective is to generate awareness and interest within a broad audience. Read More
Total Addressable Market (TAM)Total Addressable Market (TAM) is the full demand potential or revenue opportunity for a product or service in a particular market. Read More
User Experience (UX)The primary goal of UX is to meet the exact needs of the customer, without fuss or bother, resulting in a positive experience. Read More
Value PropositionA value proposition is a clear, concise statement that explains how a product or service solves a problem. Read More
XML SitemapsAn XML Sitemap is a structured document that lists the URLs of a website, making it easier for search engines to discover and index its content. Read More
