You’re busy running a business, and you shouldn’t have to spend so much effort figuring out the ins and outs of the marketing industry. When you partner with a marketing agency, they can handle understanding complex buying cycles, nurturing leads, SEO, content marketing, and ultimately delivering measurable results. A B2B marketing agency can specifically help companies that make products for other companies, instead of for the general public. 

Whether your goal is to accelerate pipeline growth, expand into new markets, or enhance customer engagement, partnering with the right B2B marketing agency can turn your marketing investment into tangible, revenue-generating outcomes. Read on to learn more about working with a B2B marketing agency and how to find the right one. 

Key Takeaways

  • A B2B marketing agency helps businesses generate leads, nurture prospects, and increase ROI with specialized strategies.
  • The best agencies offer you B2B digital marketing, content creation, and account-based marketing to drive measurable growth.
  • Partnering with the right B2B marketing agency can boost ROI by improving alignment between sales and marketing.

What Is a B2B Marketing Agency?

A B2B marketing agency is a specialized firm focused on helping businesses market their products and services to other businesses rather than individual consumers. Unlike B2C agencies, which often prioritize mass reach and broad engagement to help you find customers, B2B agencies are designed to reach companies and target top decision-makers in order to draw clients to your company. The agency will work on generating high-quality leads and strengthening your brand in the spaces where your potential clients are. 

A B2B marketing agency usually covers a wide spectrum of services, including content marketing, digital campaigns, marketing automation, analytics, and account-based marketing (ABM). At the core of their work is brand positioning—helping companies articulate their value proposition, differentiate from competitors, and establish authority in their markets. 

Functions of a B2B Marketing Agency

  • Strategy development and campaign execution. The agency will craft tailored marketing strategies and manage campaigns end-to-end to achieve your specific business objectives.
  • Lead generation and demand creation. Your B2B team will identify and attract high-value prospects while nurturing them through the sales funnel.
  • ROI tracking and performance measurement. Using analytics and reporting tools, a B2B agency can measure campaign effectiveness and optimize marketing spend.
  • Content and thought leadership creation. You might have a B2B develop blogs, whitepapers, webinars, and other content that positions your brand as an authority in your industry.
  • Digital marketing and account-based marketing (ABM). The agency can design targeted digital campaigns and ABM strategies that engage key accounts and drive revenue growth for your company.

Top 10 B2B Marketing Agencies in 2025

Below are industry-recognized agencies, each with a unique strength to help you compare and choose.

1. 97th Floor

Best for Full-Funnel Strategy & ROI-Driven Growth

97th Floor specializes in full-funnel marketing strategies, combining SEO, paid media, content marketing, and design services. We generate sustainable growth for B2B companies from startups up to the Fortune 500 list—including Salesforce, AT&T, LG, Google, and Celebrity Cruises. Our in-house proprietary tool, Palomar, also helps inform strategy with real-time market intelligence and competitive insights. 

2. Siege Media

Best for SEO + Content Marketing

Siege Media is known for high-quality, keyword-driven content that improves rankings and conversions in SaaS, fintech, and e-commerce sectors. They focus on creating content that drives organic traffic and builds brand authority. 

3. Directive Consulting

Best for Performance Marketing

Directive Consulting is an expert in paid media, SEO, lifecycle marketing, and demand generation within complex SaaS and enterprise markets. They elevate the focus of B2B marketers from MQLs to qualified pipelines. 

4. New North

Best for Agile Tech Company Marketing

New North excels in multi-channel strategies tailored for tech firms, combining agility with long-term strategic planning. They help B2B technology companies grow with better marketing and offer personalized strategies and dynamic campaigns. 

5. Ironpaper

Best for Lead Generation & ABM Strategy

Ironpaper focuses on data-driven demand generation, content sprints, ABM, and conversion optimization for tech clients. They align marketing and sales to drive measurable outcomes. 

6. Avenue Z

Best for AI-Enhanced Growth Marketing

Avenue Z combines narrative clarity, AI visibility strategies, and CRM-integrated campaigns for enterprise and professional services. They position brands at the top of their category by turning complex offerings into digestible thought leadership. 

7. Elevation B2B

Best for Research-Driven Campaign Design

Elevation B2B delivers omnichannel campaigns rooted in strategic insights for brand awareness, lead generation, and growth. They focus on providing full-service, data-driven marketing solutions specifically for B2B companies in tech. 

8. Hinge Marketing

Best for Professional Services Thought Leadership

Hinge Marketing specializes in branding and marketing strategies tailored to professional services firms. Their research-driven approach and emphasis on thought leadership help build authority and pipeline impact. 

9. Power Digital

Best for Holistic Digital Campaigns

Power Digital delivers SEO, PPC, content marketing, and social media with data-driven precision and proven lead-gen results. They offer a comprehensive suite of services to drive growth and optimize marketing ROI.

10. Column Five

Best for Visual Brand Storytelling

Column Five are experts in brand strategy, content, data visualization, and multimedia—especially for SaaS and tech brands wanting engaging storytelling assets. They focus on creating compelling narratives that resonate with target audiences.

Core Services of a B2B Marketing Agency

A B2B marketing agency offers specialized services designed to address the unique challenges of marketing products and services to other businesses. At the heart of effective B2B marketing is creating a marketing strategy that aligns with your business objectives. Agencies collaborate with you to develop comprehensive plans that encompass market research, competitive analysis, and customer insights to create this strategy and help you achieve your goals. 

Services of a B2B Marketing Agency

B2B marketing agencies provide a suite of services tailored to the intricate needs of business-to-business marketing, usually including:

  • Search Engine Optimization (SEO): Improving your website’s visibility on search engines like Google to attract organic traffic. This involves keyword research, on-page optimization, and link-building strategies to get eyes on your content. 
  • Paid Advertising (PPC): Managing paid campaigns on platforms like Google Ads and LinkedIn to drive targeted traffic and generate leads. Agencies will optimize ad spend to get you maximum ROI.
  • Content Marketing: Creating valuable content such as blog posts, whitepapers, and case studies that engage your target audience and establish thought leadership in your industry. 
  • Email Marketing: Developing personalized email campaigns to nurture leads and maintain engagement with prospects. This includes segmentation, automation, and performance tracking. 
  • Social Media Marketing: Using platforms like LinkedIn and Twitter to build brand awareness and engage with decision-makers in your industry. 
  • Website Design & Development: Building and optimizing websites that are user-friendly, mobile-responsive, and conversion-focused for your company. A well-designed website serves as a critical touchpoint in the buyer’s journey, especially for B2B companies. 
  • Account-Based Marketing (ABM): Implementing targeted campaigns aimed at specific high-value accounts. ABM strategies involve personalized messaging and tailored content to engage key decision-makers. 
  • Analytics & Reporting: Utilizing data analytics to measure campaign performance, understand customer behavior, and refine strategies for continuous improvement. 

How a B2B Marketing Agency Drives Growth

B2B marketing agencies can help your company grow thanks to a combination of strategic planning, technology, and data-driven execution. Their focus is attracting great and promising leads and also nurturing those relationships. Below are three ways working with a B2B marketing agency can help your company find the growth you’re looking for. 

Lead Generation & Qualification

A core function of B2B marketing agencies is identifying and nurturing high-quality leads. They focus on marketing qualified leads (MQLs)—prospects who have shown interest or engagement with your brand—and work to convert them into sales qualified leads (SQLs), who are ready for direct sales engagement. By aligning marketing and sales efforts, agencies ensure a smoother handoff and higher conversion rates.

Marketing Automation & CRM Integration

B2B marketing agencies often use automation and CRM tools like HubSpot, Marketo, and Salesforce to manage campaigns, track prospect interactions, and deliver personalized messaging at scale. Automation allows agencies to nurture leads while also reducing manual work, so you can see results. 

Measuring ROI and Attribution

To demonstrate impact and optimize strategies, agencies employ marketing attribution models that track performance across all touchpoints your company needs. These models help your business understand which campaigns, channels, and messaging strategies contribute the most to revenue generation. By analyzing ROI and attribution data, agencies can continuously refine their tactics and help you create a great budget that leads to measurable growth.

How to Choose the Right B2B Marketing Agency

Selecting the right B2B marketing agency is the first step to getting the results you want to see. The best partnerships are built on expertise, alignment, and trust, so it’s important to ask the right questions and look for key indicators of reliability. Here are some tips to help you pick out the right fit for you. 

Questions to Ask Before Partnering

Before committing, consider asking potential agencies questions that reveal their capabilities, approach, and fit with your business:

  • Do you specialize in my industry? Understanding whether the agency has experience in your industry helps ensure campaigns are tailored and effective. 
  • How do you measure success? Ask about KPIs, reporting methods, and how results are communicated to track ROI.
  • What technology do you use? Evaluate whether the agency leverages modern marketing tools, automation platforms, and analytics to optimize campaigns.

Signs of a Reliable B2B Marketing Agency

A trustworthy agency demonstrates transparency, flexibility, and proven results. Look for clear reporting practices, adaptable engagement models, and a track record of delivering measurable growth for clients. Ask for case studies and see if this agency’s strategies and efforts would work for your company. 

Common Pitfalls to Avoid

When choosing an agency, avoid making decisions based solely on cost. Sometimes it’s worth paying more for a higher quality B2B agency where you’ll see results. Also consider whether or not the agency will be a cultural fit for your company—just as you would for an employee. Taking the time to vet agencies thoroughly ensures a partnership that drives real results.

For more guidance, read our full Agency Success Playbook for in-depth tips on selecting a high-performing B2B marketing agency.

Industries That Benefit Most From B2B Marketing Agencies

B2B marketing agencies can help a wide range of industries grow, but certain sectors see especially strong results.

Technology & SaaS

For technology and SaaS companies, marketing agencies focus on subscription models, reducing churn, and increasing customer lifetime value—all of which can help your company grow. They implement targeted campaigns, content strategies, and ABM approaches to engage decision-makers and accelerate adoption.

Learn more about SaaS industry marketing

Learn more about cybersecurity marketing

Manufacturing & Industrial

Manufacturing and industrial businesses often face long sales cycles and niche target audiences. B2B marketing agencies help these companies identify and engage the right buyers, craft tailored messaging, and build campaigns that support complex buying decisions.

Learn more about construction equipment marketing

Learn more about industrial sector marketing

Professional Services & Healthcare

Professional services and healthcare organizations rely heavily on authority and trust. Agencies in these sectors focus on thought leadership, content marketing, and reputation-building strategies that demonstrate expertise and credibility to prospective clients.

Learn more about financial services marketing

Learn more about health and wellness marketing

Case Studies: How Businesses Scale With B2B Marketing Agencies

Want to see how B2B marketing can transform your company? Here are a few case studies to get you started: 

See more success stories to get an idea of how a B2B marketing agency can help you. 

Measuring B2B Marketing Success

Measuring success is critical to understanding the impact of your B2B marketing efforts and optimizing for growth. Agencies use a combination of quantitative and qualitative metrics to track performance, inform decisions, and maximize ROI.

  • Key Performance Indicators (KPIs). Core KPIs often include lead volume or conversion rates. Tracking the number of leads generated, the quality and conversion of those leads, and the speed at which prospects move through the sales funnel helps you and your agency team gauge campaign effectiveness and identify areas for improvement.
  • Sales & Marketing Alignment Metrics. Keeping your sales and marketing efforts aligned is key to B2B success. To measure that, look at metrics such as MQL-to-SQL conversion rates, pipeline contribution, and closed-won deals.
  • Ongoing Optimization through Reporting & Analysis. B2B marketing agencies continuously analyze campaign performance, using reporting tools and dashboards to measure outcomes and optimize strategies. Regular reporting allows you and your agency to refine messaging, reallocate budget, and improve targeting to ensure marketing efforts consistently deliver measurable results.

97th Floor is a trusted partner for B2B companies looking to drive measurable growth through strategic, data-driven marketing. With proven expertise across digital marketing disciplines—including content, SEO, paid advertising, design, and emerging AI-powered SEO tactics—our team helps businesses generate leads, accelerate pipeline growth, and maximize ROI.

We prioritize transparent communication and consistently deliver results backed by analytics, so that every campaign is aligned with your business objectives. What sets 97th Floor apart is our deep industry experience combined with flexible engagement models. We tailor strategies to your unique needs and scale as your business grows.

Learn more about what makes 97th Floor a different kind of marketing agency.

B2B Marketing Agency FAQs

A B2B marketing agency focuses on strategies that target other businesses, often dealing with longer sales cycles, multiple decision-makers, and high-value transactions. B2C agencies, on the other hand, focus on reaching individual consumers and will typically prioritize broad awareness and high-volume conversions.