Digital Marketing Built for Health and Wellness Brands

The Health and Wellness industry is heating up – healthcare spending in the US has a projected 5% increase in the last year. As more advances are made in the medical world, spending is expected to rise to a 6.26% market share, the largest peak this century.

As a business in Health and Wellness, riding this wave is your top priority. You know digital marketing is your best shot at winning conversions, but your competitors know this too. More money is being put towards online marketing/advertising than ever before, boosting the average lead cost post-pandemic to $320. You can’t afford to make mistakes.

97th Floor is an award-winning digital marketing agency with two decades of experience helping Health and Wellness brands dominate their markets. Curious to see what we can do for yours?
Let’s Build Your Strategy ▸

We Know What Works

We don’t underestimate the unique audience targeting in your field. From years of experience, we understand the ins and outs of who you’re speaking to, and what best gets their attention.

Your audience is attracted by quality content. 59% of all American adults use the internet to search for medical or health-related information, making full-funnel content plugs your bread and butter. Targeting and creating solutions to long-tail keywords builds brand trust and rapport, keeping potential customers circling back for more.

You’ll need clarity in your messaging, ad copy, and content to keep the viewer's attention. Complicated medical terms and a wide vocabulary won’t help here. Your audience needs things spelled out in simple, easy-to-understand terms to keep their attention and let them know you can speak their language.

We won’t waste time feeding you generic ad creatives or stale keyword ranking strategies. We’ll couple your unique brand with our Great Marketing to deliver ROI like you’ve only dreamed of.

Download real persona customer journey maps
created for our cybersecurity clients:

Our Digital Marketing Services for 
Health and Wellness Brands

We help our clients hit aggressive CPA targets, fill the marketing funnel, and hit marketing-attributed revenue goals—through a combination of the following services:

Advertising

To win conversions, your ads need to be catchy, authoritative, and well-placed – a tough combo in a competitive market. As advertising spend on health and wellness consistently rises, you can’t afford to get it wrong. Our experienced advertising specialists combine industry expertise with clever creativity to provide you with ads strategically designed and placed to maximize your ROI.

SEO

In health and wellness, your SEO efforts need to be laser-focused on E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) to get noticed by the search engine algorithms. A significant portion of the terms your audience searches are ultra-specific questions, centered around their locale, their needs, and financial situation. To meet your ranking goals, and find the targets that give you the highest advantage, your keyword research needs to be precise and always up-to-date. Our team will provide you with the SEO action plan you need to rise to the top of the SERPs and boost your clickthrough rates, always keeping your bottom line in mind.

Design

Your audience expects high-quality professionalism from their health and wellness providers – their first impressions can make or break a conversion. Our deviously creative design team crafts visually appealing, user-friendly custom graphics, ebooks, web designs, infographics, motion graphics, and more that attract and convert customers; ultimately boosting your bottom line.

Content

In health and wellness, content is your #1 tool for educating your audience on your products and services. Content and SEO go hand in hand – to win your target keywords, you need to show that your content answers questions better, that you’re better qualified to answer questions, and that search engines (and your audience) can trust your answers more than your competitors. Whether it’s informative blog posts, articles, email campaigns, or social media updates, our content experts will help establish your brand as an industry authority and work double to boost your SEO.

Case Studies

Let’s Build
Your Marketing Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers experienced in Cybersecurity
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
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Why Choose 97th Floor as your Health and Wellness Digital Marketing Partner?

Industry Expertise

Regulatory compliances, changing consumer trends, ultra-specific audience targeting, and fierce competition leave marketers in Health and Wellness with no room for error. Picking the right marketing partner can make or break your bottom line. We get it, and we know how to help. Our team has nearly two decades of experience working with businesses in your industry. We’re aware of the unique challenges and opportunities. Let’s partner up to create a customized marketing strategy that delivers results you can’t say no to.

Customized Strategies

Every health and wellness brand is different, with its own goals, audience, and niche challenges. We don’t believe in one-size-fits-all solutions. Our team takes the time to understand what makes your brand unique and creates a custom marketing plan just for you. Whether you want to increase brand awareness, drive more traffic to your site, or boost sales, our tailored approach ensures your marketing hits the mark. We mix proven techniques with fresh ideas to build a strategy that fits your needs perfectly.

Data-Driven Marketing

We don’t mess around with data and research. Before charging a cent, we analyze your business's performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective for your business and adaptable to changing market conditions.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your business’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.
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FAQs

Health and wellness brands can improve their SEO by focusing on high-quality, trustworthy content, performing thorough keyword research to identify opportunities, and using these keywords in well-written, authoritative content.
Effective online ads are engaging, credible, and strategically placed to reach the right audience and get the best return on investment. Before launching an ad campaign, conduct adequate research on your target audience. Your ads need to be creative, engaging, and informative to drive clicks and conversions.
Brands should create informative, high-quality content that answers common questions and builds trust with their audience, like blog posts, articles, and social media updates. Low-quality content that doesn’t clearly answer the question it’s addressing will hurt your brand and diminish audience trust. Put time into well-written pieces that can be endorsed by an expert (when applicable).
A website can attract more customers by being visually appealing, easy to use, and professional-looking, making a strong first impression and encouraging conversions. Strategically placed ads and high-quality SEO will point viewers your way as well.
Email marketing helps keep in touch with customers by sending personalized, useful information, which helps keep existing clients and attract new ones.
A growing number of people search for health information on their phones, so your website needs to work well on all devices. Failure to optimize for mobile means missing out on a significant percentage of website visitors.
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2600 Executive Pkwy Ste. 180
Lehi, UT 84043
801-341-1986
© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.