Construction Equipment Marketing

Running a construction equipment business is easy! … said no one ever.

You’ve got a full plate, with the whirlwind of inventory management and constantly changing industry regulations, not to mention the urgency to stand out from smaller start-ups stepping on your turf.

Considering all this, you shouldn’t need to worry about marketing. That’s where we come in. With nearly two decades in the game, our team of experts is here to help you beat the competition with marketing strategies tailored just for construction firms like yours. Sit back and relax, we’ve got you covered.
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construction equipment graphic

Services for Successful
Construction Equipment Marketing

Let’s face it – running a construction equipment business means juggling a lot of responsibilities. You don’t need the extra headache of creating a marketing strategy that hits the sweet spot of communicating your value and targeting your ideal customers AND generating qualified leads.

Our team is here to help you dominate your market with marketing strategies crafted specifically for the construction equipment industry.

Advertising

No marketing strategy is complete without powerful advertising. Every company has a story to tell– it’s all about telling it in the right way, to the right audience, at the right time. Good news for you, we know exactly how to do it. Our advertising specialists, experienced with construction equipment brands, will help you reach a wider audience and drive valuable traffic to your website. With our tried-and-true strategies and a dash of devious creativity, we’ll continuously monitor and tweak your custom campaigns to ensure you get the best return on investment.

SEO

Recent polls say the construction industry is rapidly trending towards more complex online marketing strategies– we won’t let your company fall behind. We’ll craft SEO strategies optimized for local traffic, emphasizing long-tail keywords highlighting your company’s best qualities, to keep you at the top of the SERPs. With years of experience assisting in the construction equipment arena, we’ll conduct thorough keyword research to make your brand visible to your ideal audience.

Design

First impressions matter, even in the construction equipment world. Your buyer personas want to see professionalism and reliability before they even think about converting, and good design does the job of conveying it. Our creative design team are pros at crafting visually appealing, unique, user-friendly content, built to reflect your brand's identity and values and help you stand out.

Content

In the Construction Equipment industry, quality content is how you’ll develop trust and credibility with potential customers and get them moving through the lower pipeline. Our content creators develop informative and compelling content that addresses your ideal customer’s pain points and questions. Whether it’s blog posts, articles, how-to guides, or case studies, we ensure your content is optimized for SEO and designed to position your brand to an advantage against the competition.

Proven Results for
Construction Equipment Marketing

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

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A consistent, dedicated team
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SEOs, writers, support ad specialists, and designers
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Unparalleled audience research capabilities (with our own patented tech)
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Custom KPIs – the ones you care about – tracked and reported regularly
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Campaigns launched within 2 weeks of kick-off

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97th Floor – Not Like Other Marketing Agencies

One of our biggest differentiators is the uncommon structure of our teams. Read more about our unique methods and organization here.

Our expert teams are dedicated to Great Marketing, a product of three principles we live and work by. At 97th Floor, we know that marketing based on Empathy, Innovation, and Profitability drives results and elevates the brands we work with. Read more about Great Marketing here.

Why Choose 97th Floor as your
Construction Equipment Marketing Agency

Expertise in the Construction Industry

With nearly two decades under our belt, our team has extensive experience working with brands in construction. We understand the unique challenges and opportunities in the industry, allowing us to create customized marketing strategies that deliver real results to every client.

Data-Driven Construction Equipment Marketing Strategies

We don’t mess around with data and research. Before charging a cent, we analyze your business's performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective for your business and adaptable to changing market conditions.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your business’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.

Digital Strategies in
Construction Equipment Marketing

Marketing construction equipment involves a mix of digital strategies like SEO, advertising, content marketing, and creative design. Our agency combines these approaches to create a comprehensive digital marketing plan that targets and engages your audience, building brand authority and awareness.

Generating Construction Equipment Leads

Every company in Construction needs a strong lead generation strategy. After all, no leads, no business. With this in mind, we focus on creating a robust online presence through SEO, targeted advertising, appealing design, and engaging content. We keep your data up-to-date with the best tools, ensuring you stay informed and ready to act on trends. Our goal is to continuously optimize your custom strategies, maximize lead generation, and give you the best ROI you’ve ever seen.
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FAQs

A marketing agency can help your construction equipment business grow by implementing strategies like SEO to improve online visibility, creating targeted advertising campaigns to reach more customers, designing a user-friendly website to convert visitors into leads, and producing engaging content to establish your authority in the industry.
SEO (Search Engine Optimization) involves optimizing your website and content to rank higher in search engine results. This is important for construction equipment companies because it increases online visibility, making it easier for potential customers to find you when they search for equipment.
We create effective advertising campaigns by understanding your target audience, developing compelling ad copy, and using platforms like Google Ads, Facebook, and Instagram. We continuously monitor and adjust the campaigns to ensure optimal performance and ROI.
We create various content types, including blog posts, articles, infographics, videos, and more. This content addresses customer questions, showcases your expertise, and improves your website’s SEO.
We measure success using key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI). We provide regular reports and analyses to keep you informed about your marketing campaigns’ performance.
Yes! Local SEO focuses on improving your visibility in local search results. This includes optimizing your Google My Business profile, managing local listings, and creating locally relevant content to attract customers in your service area.
The timeline for seeing results varies based on the strategies implemented. SEO efforts typically take several months to show significant improvements, while advertising campaigns can generate leads more quickly. We provide a realistic timeline and regular progress updates.
Our process starts with a thorough analysis of your business, competitors, and target audience. We develop a customized marketing plan that includes SEO, advertising, content creation, and design. We implement the plan, monitor its performance, and make necessary adjustments to ensure success.
Yes, while we specialize in construction equipment marketing, we also serve industries like home services, cybersecurity, and more.

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2600 Executive Pkwy Ste. 180
Lehi, UT 84043
801-341-1986
© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.