The Ultimate Marketing Glossary of Essential Terms

Terms, definitions, and guides for modern marketers.

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  • A/B testing can be used to compare the performance of a webpage, app, email, or advert. Read More
  • Above-the-fold in marketing involves optimizing the portion of a webpage that is visible without scrolling. Read More
  • Account-Based Marketing (ABM) is a marketing approach based on targeting high-value accounts that align with your customer profile. Read More
  • Bounce rate is the percentage of visitors who land on a webpage and then leave without navigating to any other pages on the same website. Read More
  • Brand recall measures how memorable and impactful your brand is in the consumer's mind. Read More
  • Buyer personas are fictional representations of your ideal customers created based on research and data about your real customers. Read More
  • A call to action is a prompt that encourages readers to take a specific actions. Read More
  • A canonical URL is a way of telling search engines that a specific URL represents the master copy of a page. Read More
  • Churn rate measures the percentage of customers who stop using a business's products or services over a given period. Read More
  • Click-Through Rate (CTR) is the number of clicks your ad or link receives divided by the number of times it's viewed, commonly known as impressions. Read More
  • A content brief is a document that outlines the objectives, audience, message, and guidelines for a piece of content. Read More
  • Content marketing is a strategic approach focused on creating, publishing, and distributing valuable, consistent content. Read More
  • A conversion represents the successful completion of a desired action by a user. Read More
  • A conversion pixel is a small piece of code that you place on your website to track user interactions following an ad click. Read More
  • Conversion rate is the percentage of visitors who take a desired action. Read More
  • Conversion Rate Optimization (CRO) is a systematic process of increasing the percentage of website visitors who take a desired action. Read More
  • Core Web Vitals are a set of metrics proposed by Google to measure how users experience a web page. Read More
  • Cost Per Action represents the cost an advertiser pays for each desired action taken by a user. Read More
  • Cost per Click (CPC) refers to the amount an advertiser pays every time a user clicks on their online advertisement. Read More
  • Cost per Lead is a metric representing the amount an organization spends to acquire a single lead. Read More
  • Cost per Lead (CPM) represents the amount an organization spends to acquire a single lead. Read More
  • CAC represents the total cost a business incurs to acquire a new customer. Read More
  • Customer Lifetime Value (CLV) is the average monetary value received per customer over their lifetime as a customer. Read More
  • Demand Generation is an umbrella term for any marketing or sales activity intended to create awareness and interest. Read More
  • DSPs facilitate the process of purchasing display, video, and mobile ads using automated processes and algorithms. Read More
  • Domain Authority (DA) is a metric that estimates the chances of a website's ability to rank on search engine result pages (SERPs). Read More
  • E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a set of criteria to evaluate the quality of web content. Read More
  • An editorial calendar aids in planning out content topics, publishing schedules, and distribution channels. Read More
  • Featured Snippets give a SERP preview of the content available on a webpage, making it easier for users to decide if they want to click. Read More
  • GDPR is a data privacy law that affects how businesses collect, use, and store personal data of EU citizens. Read More
  • Google Search Console is a free service provided by Google to help website owners optimize their site's presence. Read More
  • An ideal customer profile (ICP) identifies the attributes that make a perfect target customer Read More
  • Keyword research is the process of identifying and analyzing the keywords that people search for related to your products or services. Read More
  • A landing page is a standalone web page designed to receive and convert traffic from various campaigns. Read More
  • Link building is an SEO strategy of acquiring links from external websites that direct back to your site to increase your website's authority. Read More
  • Long-tail keywords are longer, more specific phrases that visitors are more likely to use when they’re closer to a point of purchase. Read More
  • Marketing automation is the use of software to automate marketing processes like email marketing, social media posting, and ad campaigns. Read More
  • A meta description is a succinct summary appearing under the title of a webpage in search engine results. Read More
  • NPS is a customer loyalty metric that measures how likely customers are to recommend your business to others. Read More
  • Page speed refers to the time it takes for a web page to load and become fully interactive. Read More
  • A PQL is a potential customer who has shown interest in your product to a degree that suggests a readiness to purchase. Read More
  • Retargeting is a form of online advertising that re-engages individuals who have previously interacted with your website. Read More
  • Schema markup is a code on your website that enhances your search listings, making them more appealing and informative. Read More
  • A SERP is the display of responses provided by search engines in reply to a user's query. Read More
  • Site migrations are when websites undergo significant changes in their setup or infrastructure. Read More
  • A title tag is a fancy name for the title of a web page. It help search engines understand what your page is about, and directs potential buyers. Read More
  • The primary goal of UX is to meet the exact needs of the customer, without fuss or bother, resulting in a positive experience. Read More
  • A value proposition is a clear, concise statement that explains how a product or service solves a problem. Read More
  • Out-of-Home (OOH) advertising (aka Outdoor Advertising), is a category of advertising that engages audiences outside of their homes. Read More
  • UGC refers to content created and shared by consumers or end-users about a brand or product. Read More
  • An XML Sitemap is a structured document that lists the URLs of a website, making it easier for search engines to discover and index its content. Read More
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© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.