Running an ecommerce brand in 2025 is like hauling feral cats out of a burning building — noble work, but try it alone and you’ll come out with more scars than survivors. That’s because ecommerce isn’t a single challenge; it’s dozens of moving, clawing parts that demand your attention all at once. Scaling an online store goes way beyond having great products. Visibility, customer experience, and platform mastery all play a role in turning browsers into buyers.

Ecommerce agencies step in as that extra set of hands. They handle the heavy lifting across SEO, paid ads, conversion rate optimization, design, and retention so you can focus on keeping your business upright and your capital from bleeding dry.

In this guide, we’ll cover what ecommerce agencies actually do, how to know if it’s time to hire one, what makes a ‘best’ agency stand out, and seven agencies in the U.S. worth your attention in 2025 — including ours (because, full disclosure, we’re really good at what we do). 

Key Takeaways

  • The right ecommerce agency combines channel expertise (SEO, paid, CRO), platform know-how, and measurable outcomes.
  • Always match agency strengths to your business stage (startup, scale-up, enterprise) for the best ROI.
  • Choose an ecommerce agency partner by evaluating past work, specialization, and cost transparency.

What is an ecommerce agency?

If you’re reading this, you probably already have a sense of what an ecommerce agency does. Still, let’s not skip the basics. 

An ecommerce agency is a specialized partner built to help online stores grow faster, smarter, and with fewer headaches. Unlike general digital agencies, ecommerce agencies focus specifically on the unique demands of online retail.

That means:

  • Optimizing platforms like Shopify, Magento, BigCommerce, or WooCommerce.
  • Scaling organic visibility with technical SEO, structured data, and ecommerce content.
  • Driving sales with performance channels (PPC, social ads, marketplaces).
  • Improving customer experience through UX design and conversion rate optimization.

They’re measured by commerce-specific metrics like average order value (AOV), lifetime value (LTV), return on ad spend (ROAS), and retention — not just traffic or impressions. All of this is to say an ecommerce agency’s job isn’t finished once visitors land on your site. Their role is encouraging those visitors to stick around and actually buy something.

Why would I invest in an ecommerce agency?

We’re not going to sugarcoat it: Hiring an ecommerce agency isn’t cheap. But the right one can more than pay for itself by uncovering growth opportunities you didn’t even know existed. It’s like figuring out which wire to cut on a ticking bomb after watching one YouTube tutorial. Technically possible, but maybe bringing in a professional would be safer?

In other words, the benefits go way beyond saving time (though that’s nice, too). Here’s why brands turn to ecommerce agencies in 2025:

  • Specialized expertise
    From SEO to AI optimization in ad bidding and personalization, agencies bring deep channel knowledge.
  • Revenue growth opportunities
    Agencies know where to find leaks in your funnel and new ways to optimize revenue generation.
  • Fresh perspective
    Sometimes you’re too close to your own store to see opportunities. Agencies work across industries and can spot untapped growth angles.
  • Scalability
    As you expand to new products, regions, or platforms, agencies have the team and tools to keep pace.
  • Efficiency
    Instead of hiring and managing multiple in-house specialists, you get access to a ready-made team (often at lower cost).

What makes a ‘best’ ecommerce agency?

Without checking any listings, we’re pretty confident in telling you that there are thousands of agencies out there ready to take your call. But what separates the good from the genuinely great? Flashy websites and slick pitch decks are nice, but results are what actually matter. The best ecommerce agencies prove their worth by showing exactly how they’ve helped brands move the needle.

Not every agency that slaps ‘ecommerce’ on its homepage is worth your budget. The best agencies share a few traits:

  • Proven case studies
    Real client stories that show revenue growth, higher ROAS, or improved conversions.
  • Platform expertise
    Deep understanding of Shopify, Magento, BigCommerce, and how technical SEO and UX intersect with those ecosystems.
  • Full-funnel approach
    Acquisition, conversion, retention — they should know how each stage fuels the next.
  • Clear pricing and transparency
    No black box fees or surprise invoices.
  • Collaboration between creative and analytics
    Data drives decisions, but creative execution makes them stick.

Statista projects that worldwide ecommerce sales will hit roughly $3.66tn by the end of 2025. And, if you’re like me and don’t immediately recognize ‘tn’ as a unit of measurement, it stands for trillion (12 zeroes). That’s a lot of potential growth; having a dependable agency by your side can help your business carve out its share instead of getting buried under everyone else’s.  

7 Best ecommerce Agencies in 2025

You made it. This is the list you came here for. These seven agencies stand out in 2025 not only for their services, but for their ability to deliver measurable, platform-specific results. We’ll cover who they’re best for, what services they offer, and what makes them different in a crowded space.

1. 97th Floor

Best for: Integrated growth across SEO, paid, and conversion optimization

Most agencies promise growth. 97th Floor has made a business of proving it. With deep roots in content, SEO, and analytics, 97th Floor doesn’t just help ecommerce brands ‘get more traffic’ — they work with you to align every marketing channel to generate more sales, more efficiently. 

97th Floor is a full-service growth agency with a knack for turning ecommerce complexity into measurable outcomes. Their bread and butter includes:

  • Entity-led content and structured data that improve product discovery.
  • Conversion funnel optimization that moves more visitors to checkout.
  • Integrated campaigns combining SEO, paid media, and analytics for maximum ROI.
  • * Scaling brands by helping products surface in category and product searches, optimizing technical site performance, and aligning retention campaigns with acquisition.

If you want a partner that doesn’t just tweak one channel but instead pulls the whole system into alignment, 97th Floor is a top choice.

2. Siege Media

Best for: Content-driven ecommerce growth

Content is king, but only if it ranks — otherwise it’s just some obnoxious court jester that capers around the digital courtyard juggling outdated keywords (don’t mind me; just stress testing a metaphor). Siege Media built its reputation on creating research-backed, SEO-optimized content that ecommerce brands can use to win organic visibility. If you’re tired of writing blog posts that nobody reads, this is an agency that can change the story.

Strengths include:

  • Long-form content optimized for ecommerce discovery.
  • Off-page SEO and link building that drive authority.
  • Proven ability to generate high ‘traffic value’ (content worth thousands if bought via ads).

If organic growth is your north star, Siege is the kind of agency that can help you outrank competitors without relying solely on ad spend.

3. 1Digital® Agency

Best for: Platform migrations and storefront optimization

Technology can be a brand’s biggest advantage — or its biggest bottleneck. 1Digital® Agency specializes in fixing that problem by making sure your storefront is fast, functional, and scalable, no matter which platform you’re on. Whether you’re moving from Magento to Shopify, need a WooCommerce overhaul, or want to unify your BigCommerce setup, they’ve been there.

They offer:

  • Custom storefront design and UX improvements.
  • Full-service marketing (SEO, PPC, social).
  • Platform-specific expertise to ensure smooth migrations and technical stability.
  • A registered trademark symbol right in the middle of their brand name? Kinda cool, I guess.  

Overall, 1Digital® Agency is a good fit for brands with growing pains tied to their tech stack.

4. WebFX

Best for: ecommerce SEO at scale

SEO may not be flashy, but it’s the backbone of sustainable ecommerce growth. WebFX has built a reputation on measurable outcomes, particularly around SEO. They’re a fit for ecommerce brands that want more organic traffic and are ready to invest in long-term visibility.

Services include:

  • On-page and technical SEO tailored to ecommerce platforms.
  • Paid media, content, and social campaigns.
  • Transparent reporting and analytics dashboards.

They’ve worked with thousands of clients and have the scale to match complex ecommerce needs.

5. Nuanced Media

Best for: Amazon and marketplace strategy

For many brands, Amazon is both an opportunity and an obstacle — massive reach, sure, but also high fees, fierce competition, and limited control over the customer relationship. Nuanced Media helps navigate that complexity by giving you a strategy not only for your own storefront, but also for Amazon, Walmart, and other marketplaces where your customers are already shopping.

Highlights:

  • Amazon storefront design and PPC management.
  • Marketplace expansion strategy (Walmart, Target Plus, etc.).
  • Brand storytelling across multiple channels.

Great for brands that want to diversify beyond their own dot-com.

6. Inflow

Best for: Conversion rate optimization and UX

If you’ve ever looked at your analytics and thought, Why aren’t more people buying? Inflow is the agency built to answer that question. They specialize in conversion rate optimization and user experience, making sure the traffic you already have does more heavy lifting.

Core strengths:

  • Deep CRO audits of product and checkout flows.
  • UX design improvements that reduce friction.
  • A/B testing and iterative optimization.

Traffic is great. Conversions are better. If your store has healthy traffic but underwhelming conversions, Inflow is a CRO partner to look at.

7. Upgrow

Best for: Performance marketing and paid growth

Growth often comes down to how well you spend your ad dollars. Upgrow focuses on performance marketing — paid search, paid social, and scaling strategies — so ecommerce brands can grow quickly without throwing money into the void.

They offer:

  • Paid search and paid social campaign management.
  • Diversification across multiple ad platforms.
  • Strategic focus on maximizing ROAS.

For ecommerce brands ready to put budget into scaling, Upgrow brings the paid expertise to do it properly and profitably.

How to choose the right ecommerce marketing agency

This has been fun, hasn’t it? I mean who doesn’t love a good listicle. But it's worth recognizing that knowing who the top agencies are is only the first step. The real challenge is figuring out which one you actually want a long-term relationship with. You’re not swiping for a quick fling here — you’re looking for a partner who won’t ghost you when the budget conversation gets awkward.

  1. Define your size and stage
    Startup companies may need to prioritize quick wins in traffic, while enterprises might focus on retention and internationalization. Find a partner that fits your current reality.
  2. Check platform experience
    Make sure they’ve worked extensively with your platform (Shopify, BigCommerce, etc.).
  3. Ask for case studies
    It’s like they say, the proof is in the PDF (yes, they do say that). Look for past wins that match your goals, whether that means conversion lifts, marketplace growth, or technical fixes.
  4. Understand pricing models
    Retainers, project-based, or performance-based — pick what fits your budget and risk tolerance.
  5. Evaluate transparency
    From reporting dashboards to project management cadence, you want visibility into what’s happening and why.

Services offered by ecommerce agencies

Not every agency offers every service, but most ecommerce specialists fall into one or more of these categories. Think of it like a restaurant menu — you don’t have to order Ultimate Feast, but it’s good to know whether crab is available and if the lobster is fresh.

The service menu is broad, but most ecommerce agencies will cover some or all of these areas:

  • SEO
    Optimizing product and category pages, improving site speed, and implementing structured data.
  • Paid media
    Running search, social, and marketplace ads.
  • Conversion rate optimization
    UX design, checkout flow audits, and A/B testing.
  • Platform services
    Website design, development, migrations, and ongoing support.
  • Retention marketing
    Email campaigns, SMS, and content designed to keep customers coming back.

Do you need all of that? Maybe not. But if you’re building a working relationship with an ecommerce agency, then it might be a good idea to find one that can do everything in case your needs evolve somewhere down the line. 

When to hire an ecommerce agency

We sell ecommerce services, so maybe we’re not the most objective source to be asking. But we also get it: in an economy like this one, it doesn’t make sense to invest in something you might not need. If that’s you, and you’re wondering if ecommerce is the next step for your business, consider asking yourself the following questions:

  • Does your store have steady traffic but low conversions?
  • Are you ready to expand to new marketplaces or multichannel sales?
  • Does your in-house team have the technical skills or bandwidth to handle these changes on their own?
  • Has the ROI from your current marketing efforts plateaued?

In the ‘in-house vs. agency’ debate, the tipping point usually comes when you realize a single marketing hire can’t cover the breadth of expertise you need. Agencies provide a full team of specialists for the cost of one or two more employees.

Why choose 97th Floor as your ecommerce partner

At this point, you know what ecommerce agencies do, you know what makes a great one, and you know which names stand out in 2025. So why should you consider 97th Floor? The short answer: because we choose not to focus on optimizing channels and instead put our expertise to work optimizing outcomes.

97th Floor has helped ecommerce brands grow by aligning creative, technical, and analytical expertise into a single strategy. Our teams handle everything end-to-end:

  • Structured content and entity mapping that fuel SEO and discovery.
  • Paid campaigns tied directly to measurable revenue outcomes.
  • Conversion-focused design and testing that boost ROI across the funnel.

At 97th Floor, the goal isn’t isolated channel wins. The goal is connecting those wins so they push the whole business forward (metaphorical cats and all).Ready to scale smarter? Let’s talk. Contact 97th Floor today to see how we can help your ecommerce brand grow in 2025 and beyond.

Ecommerce agency FAQs

An ecommerce agency helps online businesses grow by improving visibility, traffic, and sales. Their work usually covers SEO, paid ads, conversion rate optimization (CRO), email marketing, UX design, and platform support (like Shopify or Magento). The goal is simple: bring more qualified buyers to your store and help them convert.