Search is evolving—and fast.
With AI-powered experiences like Google's AI Overviews (AIO) launching, your brand's visibility in search results is no longer just a question of blue links and snippets.
AI search is transforming what gets shown, how it's presented, and who gets the traffic. And while this shift might feel sudden, it's been long in the works. For years, Google has been rewarding content that is deeply helpful, contextually relevant, and created for real human users. Now, with AI layered into the mix, brands that can respond quickly to the changes and move fast have an enormous opportunity to get introduced to more of their target audience.
At 97th Floor, we’ve been preparing for this moment.
Our strategies have always been audience-first. That means we’ve built SEO and content frameworks focused on authority, trust, and true topical depth—not shortcuts or tricks. This foundation is exactly what’s needed to thrive in the AI-driven search landscape.
But we're not stopping there. We've developed new strategies expressly crafted to help brands achieve visibility in AI Overviews and other emerging AI search experiences. We take controlled, low-risk experiments seriously as we pair two decades’ worth of search expertise with new technology.
Introducing: the AI Overview Presence Audit.
This free AI audit will measure your brand's standing in today's AI Overview results. You'll get specialist feedback on where you're ranking in AI Overviews, how your rivals are performing, and opportunities for improving your positioning.
For over two decades, 97th Floor has helped enterprise brands—from startups to Fortune 50s—navigate shifting digital landscapes. From SEO to AI Optimization, we build pipeline and revenue by focusing on what works—and evolving fast when it doesn’t.
Search is changing. Let’s make sure you’re ready.
Each AI audit includes a full snapshot of your brand’s standing in AI search, plus actionable insights to help you win visibility. Here’s what you’ll get:
For nearly two decades, 97th Floor has helped enterprise brands rise to the top of search. Now, we’re leading them on to the next level of AI Search.
Our proprietary AI Search framework measures, monitors, and improves how brands appear across AI-powered search engines.
Every insight is data-backed.
Behind every AI audit is a team of AI specialists, data engineers, and enterprise strategists who understand how to turn complex algorithms into a competitive advantage. We’ll help you crack the code to the results you’ve been dreaming about, just like we’ve done for so many of our other clients.
AI-driven engines are redefining visibility. Instead of ranking pages, they generate direct answers powered by the brands and data sources they trust most. As this shift accelerates, brands need a strategy that extends beyond blue links and metadata.
The future belongs to those who understand how to appear inside AI-generated results. That’s why the AI Audit is a foundation for building long-term visibility in an evolving landscape.
We stay on the pulse of new platforms, updates, and models, so when the next wave of AI search emerges, your brand will be ready.
