Medical Device Marketing Agency

The global medical device market is on track to reach $595 billion by 2024, with a projected annual growth rate of 6.1% through 2030 (Fortune Business Insights). Innovations in AI, 3D printing, and wearable technologies are transforming the healthcare landscape, driving demand for advanced devices across the globe. However, navigating this fast-evolving and heavily regulated industry requires more than just innovative products—it demands a smart, agile marketing strategy to stand out in a crowded field.

At 97th Floor, we specialize in helping medical device brands break through the noise, connect with healthcare decision-makers, and build trust in an industry where credibility is everything. Enough talk—let’s do this.

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Services for Medical Device Companies

Advertising

In the crowded medical device market, your ads should grab attention and drive action from the right people. At 97th Floor, we build tailored ad campaigns that target the decision-makers actively looking for solutions, whether through Google Ads, LinkedIn, Meta, or healthcare-specific platforms. Our focus is maximizing every dollar you spend to drive real leads and conversions, not just clicks. No wasted budget, just real results.

SEO

It’s a given fact; SEO is an important part of any brand’s digital marketing strategy. However, many medical device companies are missing out on valuable leads by neglecting to optimize their sites for search engines. With our data-driven SEO expertise, we’ll help you build your linking strategies, fine-tune the technical aspects, and rank for keywords healthcare professionals and procurement officers are searching for.

Design

First impressions are important in any industry, but in the medical device market, they can make or break a sale. High-quality design is your first step toward building that ideal brand identity and communicating trustworthiness and professionalism to your target audience. At 97th Floor, we create custom graphics, web pages, and more to showcase your expertise and make it easy for potential buyers to take the next step with confidence.

Content

Your target audience needs detailed, technical knowledge to understand and trust the products they’re considering. While ads can catch their attention, it’s the content you create that answers their in-depth questions and turns interest into qualified leads. Our content specialists craft high-quality, educational content—whitepapers, case studies, blog posts, and more—that helps buyers see exactly how your products solve their challenges.

Seen enough? Let’s build your custom strategy.

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:

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A consistent, dedicated team of marketers

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Writers, advertisers, SEOs, and designers experienced in Home Services

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Unparalleled audience research capabilities (with our own patented tech)

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KPIs tracked and reported consistently, the ones you care about most

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Campaigns launched within 2 weeks of kick-off

Fill out the form and let’s start with a 30-minute discovery call.

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97th Floor – Not Like Other Marketing Agencies

One of our biggest differentiators is the uncommon structure of our teams. Read more about our unique methods and organization here.

Our expert teams are dedicated to Great Marketing, a product of three principles we live and work by. At 97th Floor, we know that marketing based on Empathy, Innovation, and Profitability drives results and elevates the brands we work with. Read more about Great Marketing here.

Why Do I Need a Medical Device Marketing Agency?

Save Time and Money

Marketing medical devices involves navigating strict regulations, technical complexities, and long sales cycles. By partnering with our specialized, full-stack marketing agency, you free up your team to focus on product development, sales, or whatever else you need bandwidth for, while we handle your marketing. Our expertise ensures that your marketing budget delivers the best possible ROI, helping you stay ahead in a highly competitive market.

Reach Your Target Audience

Our marketing strategies are designed to connect with key decision-makers specific to your industry—including hospital administrators, procurement officers, physicians, or patients. We use highly targeted campaigns to make sure your message reaches the right people at the right time, maximizing your investment and increasing conversion rates.

Stay Competitive

Staying competitive in this quickly evolving industry requires a cutting-edge digital marketing strategy. Our team keeps you ahead of the curve by leveraging the latest marketing technologies and trends, keeping your brand top-of-mind for your audience.

FAQs

How long does it take to see results from your marketing efforts?

Typically, clients begin to see measurable results within 3 to 6 months, depending on the service. SEO and content strategies often take longer to build momentum but deliver long-lasting impacts.

Do you offer custom marketing plans for each client?

Yes! Every medical device company has unique needs, so we create a custom marketing plan that addresses your specific goals, challenges, and regulatory requirements.

Can you handle all my marketing needs?

Absolutely. We provide a full suite of digital marketing services, so you can focus on what matters most—developing and selling your medical devices.

Is digital marketing really necessary for my medical device company?

In today’s digital world, healthcare professionals and decision-makers turn to online resources for product research. A strong online presence is very important for credibility, visibility, and growth. You know your brand best, but digital marketing is almost always a necessity for brands to experience sustainable growth.

Do I need a new website to start working with you?

Not necessarily. We can optimize your existing website to improve performance, SEO, and user experience. However, if your website needs an overhaul, we also offer web design services.

What role does content play in generating leads for medical device companies?

Content is important in the medical device industry because buyers often require detailed technical information before making a decision. We create in-depth, informative content designed to educate your audience and move them through the sales funnel, turning interested leads into qualified prospects.

Can you help market to both healthcare professionals and patients?

Yes, we can create tailored campaigns that speak directly to both audiences. Whether you need to build awareness with healthcare providers or provide educational content for patients, we’ll develop strategies that deliver the right message to each group, all while maintaining compliance with medical advertising regulations.

Medical Device Marketing Agency