Maximize your Advertising ROI: Precision Targeting and Creative Brilliance with 97th Floor

We know your ad dollars are precious. And when you invest with an agency for ad management and creation, we’d expect you to have some pretty high standards. That’s why our ad specialists are trained to couple clear data with responsive and creative optimizations to deliver the highest ROI for our clients. Building custom ad strategies, our teams have the capabilities to run ads across over 20 platforms to find your audience where they are with messaging and creative that they can’t ignore.
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Digital Advertising Services

Search Engine Marketing
Over-the-Top (OTT) Advertising
Account-Based Marketing
Programmatic Advertising
Out-of-Home (OOH) Campaigns
Social Media Marketing
This high-intent channel demands a strategic approach and ongoing maintenance. As a Google Ads Premier Partner, we rank among the top 3% of all US companies using Google Ads. Our teams also manage search ads on platforms such as Bing and Quora. Our expertise ensures your brand stands out and grows fast, utilizing advanced targeting and optimization techniques for maximum impact.
We go beyond traditional channels to engage your audience through streaming and connected devices on platforms such as NBCU, Peacock, Hulu, and MNTN. Our OTT/CTV campaigns create a halo effect for your brand, enhancing the performance of all other marketing efforts. Our campaigns use precise targeting and immersive ad experiences to drive higher engagement and conversion rates.
At 97th Floor, we reach key decision-makers at high-value accounts with a personalized experience. Working with partners such as RollWorks, 6sense, and Terminus, our tailored strategies qualify and prepare leads for the buying stage, enabling your sales team to close deals more efficiently. By integrating advanced analytics and real-time insights, we ensure your marketing efforts are precisely targeted and highly effective. This approach drives engagement and accelerates the sales cycle, leading to sustained business growth.
Our agency crafts tailored strategies using diverse ad types, including display, video, native, audio, and in-game, to reach your audience across digital platforms. Our expertise ensures maximum ROI for your digital advertising investments in platforms such as AdRoll, Google, NBCU, and YouTube. We use advanced targeting techniques and real-time optimization to create impactful ad experiences that resonate with your audience and drive meaningful engagement.
Bridge the gap between digital and real-world experiences and meet your audience wherever they are: airports, taxis, grocery stores, doctor's offices, and more. Working with NBCU, ReachTV, and Firefly, our agency is committed to measuring the success of these campaigns by their impact on your bottom line. By integrating advanced tracking and analytics, we provide transparent and actionable insights, ensuring that every campaign drives significant and measurable business outcomes.
Our focus on personas and customer journey mapping helps your brand connect with the right audience at the right time, whether they’re on Meta (Facebook & Instagram), LinkedIn, Pinterest, Reddit, TikTok, or X (formerly known as Twitter). Collaborating across teams, our experienced designers, content marketers, and ad specialists conduct A/B tests and analyze results for social campaigns to drive continuous improvement. These insights refine targeting strategies and optimize creative content to ensure maximum engagement and conversion rates.

Search Engine Marketing

This high-intent channel demands a strategic approach and ongoing maintenance. As a Google Ads Premier Partner, we rank among the top 3% of all US companies using Google Ads. Our teams also manage search ads on platforms such as Bing and Quora. Our expertise ensures your brand stands out and grows fast.

Over-the-Top (OTT) Advertising

We go beyond traditional channels to engage your audience through streaming and connected devices on platforms such as NBCU, Peacock, Hulu, and MNTN. Our OTT/CTV campaigns create a halo effect for your brand, enhancing the performance of all other marketing efforts.

Account-Based Marketing

At 97th Floor, we reach key decision-makers at high-value accounts with a personalized experience. Working with partners such as RollWorks, 6sense, and Terminus, our tailored strategies qualify and prepare leads for the buying stage, enabling your sales team to close deals more efficiently.

Programmatic Advertising

Our agency crafts tailored strategies using diverse ad types, including display, video, native, audio, and in-game, to reach your audience across digital platforms. Our expertise ensures maximum ROI for your digital advertising investments in platforms such as AdRoll, Google, NBCU, and YouTube.

Out-of-Home (OOH) Campaigns

Bridge the gap between digital and real-world experiences and meet your audience wherever they are: airports, taxis, grocery stores, doctor's offices, and more. Working with NBCU, ReachTV, and Firefly, our agency is committed to measuring the success of these campaigns by their impact on your bottom line.

Social Media Marketing

Our focus on personas and customer journey mapping helps your brand connect with the right audience at the right time, whether they’re on Meta (Facebook & Instagram), LinkedIn, Pinterest, Reddit, TikTok, or X (formerly known as Twitter). Collaborating across teams, our experienced designers, content marketers, and ad specialists conduct A/B tests and analyze results for social campaigns to drive continuous improvement.

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

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A consistent, dedicated team
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SEOs, writers, support ad specialists, and designers
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Unparalleled audience research capabilities (with our own patented tech)
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Custom KPIs – the ones you care about – tracked and reported regularly
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Campaigns launched within 2 weeks of kick-off

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What is Digital Advertising?

Digital advertising refers to promoting products or services using digital channels such as websites, social media, search engines, mobile apps, and email. This approach leverages the internet to reach and engage a targeted audience effectively. Unlike traditional advertising methods, digital advertising allows businesses to connect with potential customers in more personalized and interactive ways.

Why Does My Organization Need Digital Advertising?

Precision Targeting: Digital advertising allows you to precisely target your audience based on demographics, interests, behavior, and more. This precision ensures that your ads reach the most relevant potential customers, maximizing the effectiveness of your marketing spend.

Measurable Results: Unlike traditional advertising, digital advertising provides detailed analytics and performance metrics. You can track clicks, impressions, conversions, and other key performance indicators (KPIs) in real time, allowing for continuous optimization of your campaigns.

Cost-Effective: Digital advertising often proves more cost-effective than traditional methods. With options like pay-per-click (PPC) and cost-per-thousand-impressions (CPM), you can control your budget and only pay for the results you get.

Flexibility and Scalability: Digital advertising campaigns can be easily adjusted and scaled according to performance and changing business goals. This flexibility allows you to respond quickly to market trends and consumer behavior.

Engagement and Interaction: Digital ads can be interactive, encouraging engagement from users. This engagement can lead to higher brand awareness and loyalty as customers interact with your content and share it within their networks.

Data-Driven Insights: Digital advertising generates a wealth of data that can be used to gain insights into customer behavior, preferences, and trends. These insights can inform future marketing strategies and help businesses make more informed decisions.

Digital Advertising’s Role Within Great Marketing

At 97th Floor, we believe that three qualities predict Great Marketing: empathy, innovation, and profitability. Each is deeply ingrained in our advertising services.

Empathy: Optimizing for real, human people will always (eventually) win out in the digital advertising landscape, so we dive deep into customer research—who your buyers are, the challenges they face, and where your brand fits. Marketing without a solid connection to the audience means taking your shot at ROI blindfolded.

Innovation: The best digital advertisers are constantly on the move to stay on par with the ever-evolving tools they work with. Although digital advertising requires technical expertise, it shouldn't suffer from a lack of experimentation and calculated risk-taking. To get unprecedented results, we take unprecedented action.

Profitability: The bottom line has its name for a reason. Great marketing answers to profit, and high ROI is an advertiser’s bread and butter. While advertising requires us to analyze various metrics and KPIs, great marketers hold themselves accountable to sustainable, consistent revenue growth to help companies achieve profitability.

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Advertising FAQs

Digital advertising leverages online platforms and technologies to reach target audiences, whereas traditional advertising typically involves offline channels like television, radio, print, and outdoor media.
Digital advertising offers businesses a cost-effective way to reach a highly targeted audience, track campaign performance in real time, and adjust strategies quickly based on data insights. It also allows for precise audience targeting and personalization.
A digital advertising agency specializes in developing and executing effective strategies tailored to your business goals. They have expertise in leveraging various digital channels, optimizing ad campaigns, and maximizing ROI.
A website is a central hub for digital advertising efforts, providing a platform to showcase products or services, capture leads, and drive conversions. It's essential to have a user-friendly and mobile-responsive website for a seamless customer experience.
Online reviews play a crucial role in digital advertising as they can influence consumers' purchasing decisions. Positive reviews can build trust and credibility for your brand, while negative reviews can deter potential customers. Managing and responding to reviews is vital for reputation management.
A digital advertising strategy outlines the goals, tactics, and channels used to achieve business objectives through digital advertising. It provides a roadmap for reaching target audiences, generating leads, and driving conversions effectively.
Digital advertising works by displaying ads to target audiences through various online channels such as search engines, social media platforms, websites, and mobile apps. Advertisers can target specific demographics, interests, and behaviors to reach their desired audience.
Digital advertising can utilize various types of media, including text, images, videos, audio, and interactive elements. Each media type offers unique opportunities to engage and connect with audiences in different ways.
Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) are commonly used to measure the success of digital advertising campaigns. Tracking these metrics allows advertisers to evaluate campaign performance and make data-driven optimizations.

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© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.