1st Phorm partnered with 97th Floor in 2018 to increase profitable traffic to their site, and in 2024 the relationship is as strong as ever.
Through strategic optimizations, 97th Floor increased traffic to high impact /collections and category pages that drive real organic revenue.
Executing on intentional strategies focused on profit has paid out massively.
73% Increase in organic revenue
/collections/protein-bars saw a 98% increase in organic sessions (1.9K vs 3.8K)
/collections/mens-fat-burners saw a 6% increase in organic sessions (1.5K vs 1.6K)
1st Phorm’s organic traffic is actually at a 12% decline, while revenue is increasing at 73%, showing that the team is putting their efforts where it matters.
97th Floor is effectively addressing this with a strong blog strategy that is pulling in organic traffic to the blog at a 47% increase YoY.
