97th Floor Increases Organic Revenue by 73% for 1st Phorm

73%

Increase in Organic Revenue

47%

Increase in Organic Traffic YoY

B2B

Industry: Health and Wellness

About 1st Phorm

1st Phorm is a leading supplement company committed to producing quality products for fitness performance.

Problem

1st Phorm partnered with 97th Floor in 2018 to increase profitable traffic to their site, and in 2024 the relationship is as strong as ever.

The Strategy

Through strategic optimizations, 97th Floor  increased traffic to high impact /collections and category pages that drive real organic revenue.

Executing on intentional strategies focused on profit has paid out massively.

Results

73% Increase in organic revenue

/collections/protein-bars saw a 98% increase in organic sessions (1.9K vs 3.8K)

 /collections/mens-fat-burners saw a 6% increase in organic sessions (1.5K vs 1.6K)

 

1st Phorm’s organic traffic is actually at a 12% decline, while revenue is increasing at 73%, showing that the team is putting their efforts where it matters.

97th Floor is effectively addressing this with a strong blog strategy that is pulling in organic traffic to the blog at a 47% increase YoY.

Ready to make magic happen?

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© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.