Marketing to Parents 101

Marketing to parents? You’ve certainly got your work cut out for you. But don’t worry—we’ve got your back.

In this comprehensive guide, our team at 97th Floor has outlined all the basics of what you’ll need to know to successfully market to parents of all ages and demographics. We’ll go over identifying your specific audience in the broad range of “parents”, give research and experience based recommendations for marketing to each segment, and provide tips for all things parent-targeted marketing.

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No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
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Marketing to Parents FAQ

Focus on values like sustainability, convenience, and community. Use video and social media (Instagram, YouTube, TikTok) to connect authentically, showing how your product makes their lives easier.
Leverage user-generated content (UGC) by encouraging parents to share their experiences. Social media contests, email marketing, and SEO-driven content are cost-effective strategies that boost visibility.
Tailor content to where parents spend their time. Millennials are on Instagram and YouTube, while Gen X and Boomers lean toward Facebook. Match your content to each platform’s strengths.
Make sharing easy by offering social media challenges, contests, or asking for tags. Rewarding participation with giveaways or shoutouts can boost engagement and build community.
Track engagement, click-through, and conversion rates. Use tools like Google Analytics and social media insights to refine your strategy based on what’s working.

Additional Resources

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