A Content Marketing Agency so good that you’ll forget they aren’t internal

Anybody can write content for your brand. Only 97th Floor combines exhaustive customer knowledge and competitive industry analysis to build content strategies that get you bottom-line results. Partner with 97th Floor to work with brilliant content strategists so good and so invested in your brand that you’ll forget they haven’t been in-house all along.
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Content Marketing Services

Persona & Customer Journey Mapping
Webpage & Article Creation
Ad Copywriting & Storyboarding
User Experience Review (UXR)
Lead Magnet Creation
Email Copywriting & Strategy
97th Floor begins every marketing strategy with meticulous persona research and customer journey mapping. By developing a deep empathy for your customers, we can deliver the most relevant message at precisely the right time.
Our agency’s seasoned writers, who boast years of experience across various industries, craft premium content optimized for conversions and SEO. Each piece of content will resonate with your audience and drive traffic to your website.
Our content marketers collaborate daily with our advertising specialists to create persona-focused ads. Through rigorous testing of messaging, creatives, and ad types, we optimize each ad campaign to deliver maximum impact and ROI.
We don't quit once a user finds your site. Our UXR process ensures that your website visitors find the answers they’re looking for and move toward conversion. We clear any roadblocks and pave the way for smooth user journeys and enhanced engagement.
Our agency specializes in creating lead magnets from in-depth ebooks to compelling whitepapers and engaging pop-ups. We work with you to identify the most effective lead magnet for your audience, and we deliver a finished product that your audience will have to have.
Drawing on insights from our persona research, we craft highly personalized email copy and develop an email strategy. Whether it's drip campaigns or newsletters, we provide targeted copy and A/B testing recommendations to optimize engagement and maximize ROI.

Persona & Customer Journey Mapping

97th Floor begins every marketing strategy with meticulous persona research and customer journey mapping. By developing a deep empathy for your customers, we can deliver the most relevant message at precisely the right time.

Webpage & Article Creation

Our agency’s seasoned writers, who boast years of experience across various industries, craft premium content optimized for conversions and SEO. Each piece of content will resonate with your audience and drive traffic to your website.

Ad Copywriting & Storyboarding

Our content marketers collaborate daily with our advertising specialists to create persona-focused ads. Through rigorous testing of messaging, creatives, and ad types, we optimize each ad campaign to deliver maximum impact and ROI.

User Experience Review (UXR)

We don't quit once a user finds your site. Our UXR process ensures that your website visitors find the answers they’re looking for and move toward conversion. We clear any roadblocks and pave the way for smooth user journeys and enhanced engagement.

Lead Magnet Creation

Our agency specializes in creating lead magnets from in-depth ebooks to compelling whitepapers and engaging pop-ups. We work with you to identify the most effective lead magnet for your audience, and we deliver a finished product that your audience will have to have.

Email Copywriting & Strategy

Drawing on insights from our persona research, we craft highly personalized email copy and develop an email strategy. Whether it's drip campaigns or newsletters, we provide targeted copy and A/B testing recommendations to optimize engagement and maximize ROI.

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

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A consistent, dedicated team
  •
SEOs, writers, support ad specialists, and designers
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Unparalleled audience research capabilities (with our own patented tech)
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Custom KPIs – the ones you care about – tracked and reported regularly
  •
Campaigns launched within 2 weeks of kick-off

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Content Marketing for Your Industry

Whether you're in technology, cybersecurity, healthcare, or the retail sector, our team can quickly understand the challenges specific to your industry and develop content that keeps you in the lead against your biggest competitors.

Digital Content’s Role Within Great Marketing

At 97th Floor, three foundational principles inform the way we do Great Marketing: empathy, innovation, and profitability. These principles are deeply ingrained in our content marketing services.

Empathy: Optimizing for human interaction is necessary for brands that want to stand out to their audience. Without customer empathy, marketers find themselves running in circles around their goals. That's why we conduct thorough customer research to understand your audience's needs, challenges, and where your brand fits in their journey.

Innovation: 97th Floor maintains a culture of innovation with every new client and challenge. Our agile approach to digital content marketing is dynamic and forward-thinking. We constantly experiment and take calculated risks to achieve unprecedented results.

Profitability: At the end of the day, marketing answers to profit. Our digital content marketing services aim for high ROIs at reduced costs. To make this happen, we aim our focus toward organic revenue growth, not just the numbers, ensuring that every marketing effort contributes to your bottom line.
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Content FAQs

Content marketing encompasses creating valuable and relevant digital assets such as videos, blogs, and social media posts to engage and inform a target audience, thereby building trust and authority.
Content marketing is crucial for establishing brand loyalty and trust by addressing the diverse needs of customers throughout their journey, from awareness to conversion. It provides valuable information and solutions that resonate with audiences, fostering long-term relationships.
A comprehensive content marketing strategy involves setting clear objectives for both short and long-term, identifying target audiences, and selecting appropriate channels such as blogs, emails, social media, and podcasts. It creates, distributes, and optimizes content to achieve specific business goals.
Content marketing focuses on delivering valuable information to target audiences, while SEO (Search Engine Optimization) involves optimizing content to improve its visibility and ranking on search engine results pages. While closely related, content marketing emphasizes engaging storytelling, whereas SEO emphasizes technical aspects like keyword research and site optimization.
While both are essential, starting with SEO ensures a solid foundation by addressing technical aspects of website optimization and identifying target keywords. This informs content creation, allowing for the creation of highly relevant and optimized content that resonates with the target audience.
No, blogging isn’t the only option for content marketing. Content marketing can leverage various formats and platforms, including social media, videos, infographics, and more, tailored to suit the target audience's preferences and the campaign's objectives.
Yes, content marketing can drive sales by addressing specific needs and queries of potential customers at every stage of the sales funnel. By providing valuable information, building trust, and guiding prospects through their journey, content marketing leads to increased conversions and sales.
No, content marketing works for businesses of all sizes, not just large corporations. Small and medium-sized enterprises can effectively utilize content marketing to build brand awareness, engage with their audience, and drive conversions, often through targeted and cost-effective strategies.
Data-driven content marketing involves using data to understand the preferences, behaviors, and needs of the target audience. By analyzing data metrics and insights, marketers can create highly targeted and personalized content that resonates with specific audience segments, leading to improved engagement and conversions.
Digital content marketing is generally more cost effective than traditional marketing methods, with studies showing it can cost approximately 60% less. However, the actual costs and ROI vary depending on factors such as industry, market conditions, and the scale of the campaign.
The cost of website content writing and blog creation depends on factors such as the scope of work, the complexity of the topics, and the level of expertise required. Prices vary widely, but personalized estimates can be provided based on individual project requirements.
Social media supports content marketing by providing platforms to distribute and promote content to a wider audience. By engaging with users on social media platforms where they are active, businesses can increase brand visibility, drive website traffic, and foster community engagement.

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2600 Executive Pkwy Ste. 180
Lehi, UT 84043
801-341-1986
© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.