Home Services Marketing Agency

Marketing in the home service industry has never been more complex. Market saturation increases yearly, and there's no spring cleaning coming anytime soon. This means you've got to work harder than ever to escape the crowd and impress your ideal customer, all while revenues rise and fall with each change in season.

With years of experience in the industry, 97th Floor is the strategic partner ready to find your ideal client wherever they are, right when they’re searching for you.

Listen, we’ve been doing this for almost 20 years—let’s get to work.
Let’s Build Your Strategy ▸

We Know What Works

With home owners as your target audience, success is all about finding a niche and getting visible online. In most home services verticals, over 55% of consumers run a Google search before scheduling an appointment. (Source: LSA) The percentage of consumers who don’t have one company in mind when they start their search is well over 70%.

But here’s what’s really fascinating: 78% of local searches on mobile devices lead to a purchase within 24 hours. (Source: ComScore) 24 hours!

Home owners are ready for solutions as soon as they have a problem, and their searches are high buying intent. The businesses with strong SEO, the right paid ad keyword strategies, and the strongest landing pages will win the bid here before your customer even considers other options.

We won’t waste time feeding you generic ad creatives or stale keyword ranking strategies. We’ll couple your unique brand with our Great Marketing to deliver ROI like you’ve only dreamed about.

Marketing Services for Growth
in Home Services

We help our clients hit aggressive CPA targets, fill the marketing funnel, and hit marketing-attributed revenue goals—through a combination of the following services:

Advertising

Promoting your home services brand requires expertise across various digital marketing platforms, from social media to Google Ads and beyond. At 97th Floor, we partner with you to strategically advertise to your audience where they are, understanding their pain points and positioning your brand to provide solutions.

SEO

Ranking in Home Services can be tough. Search queries relevant to your brand yield only local map packs. Listacles from companies like Yelp, Forbes, Marketwatch, and Angie’s List dominate the top ten, each one pushing your site farther away from your audience. We help you fight through the competition to attract qualified leads through quality SEO.

Design

Your personas make decisions based on their first impressions, which makes aesthetic appeal a high priority. Our designers create visually stunning assets that resonate with potential customers, influencing their perception of your brand and guiding them through the conversion funnel.

Content

Your personas love DIY projects, pricing calculators, and reviews. So, we do too! Our marketing team creates content that lets the user in on the process of repairs or purchasing. We help your brand be transparent with customers; providing cost estimates, well-written blog posts, informative articles, studies, and user reports to move your audience straight to conversion.

Case Studies

Seen enough? Let’s build your custom strategy.

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
  •
A consistent, dedicated team of marketers
  •
Writers, advertisers, SEOs, and designers experienced in Home Services
  •
Unparalleled audience research capabilities (with our own patented tech)
  •
KPIs tracked and reported consistently, the ones you care about most
  •
Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
Thanks for your submission—we'll be in touch soon!

97th Floor – Not Like Other Marketing Agencies

There is a lot that sets 97th Floor apart from other marketing agencies, but one of our biggest differentiators is how we structure our teams. Read more about our unique methods and organization here.

Another differentiator is our dedication to Great Marketing, three principles we live and work by. At 97th Floor, we know that marketing based on empathy, innovation, and profitability drives results and elevates the brands we work with and believe in. Read more about Great Marketing here.

Why Do I Need a Digital Marketing Agency?

Digital marketing in Home Services can be overwhelming. It has the power to make or break your brand, but it changes and evolves daily, leaving you scrabbling to stay on top of the dog pile. Let’s face it, you’ve got better things to do than pour over keywords or backlinks. We’ll take the load off your shoulders and let you get busy with the things you love doing.

Will Digital Marketing Really Boost My Brand?

Yes! In the Home Services industry, neglecting digital presence is a death sentence to your brand. You won’t catch your audience’s eye with traditional out-of-home advertising like billboards or newspapers– your personas prefer online research and exploration before they make decisions. With the right digital approach, tailored to your audience’s preferences and pain points, you can address their needs and convert them into qualified leads. Without one, potential customers will always opt for your competitors.

Each part of developing an online digital presence helps you move potential customers toward conversion. Engaging and informative content builds trust. Aesthetic appeal through high-level design makes a good first impression and adds authority. An SEO strategy ensures online visibility. Quality advertising methods put your brand in front of your target audience at exactly the right moment.

At 97th Floor, we combine content, design, SEO, and advertising for comprehensive digital game plans that drive real, measurable results. The Home Services industry is notoriously competitive, but we’ll help you help your brand survive and thrive with a custom digital marketing strategy.

My Business is Unique – Are Your Services Flexible?

Absolutely. We get it—your business is unique, and a one-size-fits-all approach just won't cut it. That's why at 97th Floor, we tailor our digital marketing services to fit the specific needs of your business. No matter in which sector of Home Services your business falls, we’ll build a research-based marketing strategy to match. Before paying a cent, our marketing team will investigate current industry trends, analyze competitors, and learn what makes your business tick.

Our services (SEO, content, design, and advertising) are each proven to drive traffic, boost engagement, and increase your ROI. For Home Services businesses, we provide specialized marketing solutions to address the unique challenges you face. Our local SEO strategies enhance your visibility in local searches, while our social media marketing efforts help you connect with your community. Our PPC campaigns are tailored to attract targeted leads, giving you peace of mind that your marketing dollars are well spent.

At 97th Floor, we believe in a partnership approach—when you succeed, we succeed. Let's roll up our sleeves and get to work.

Learn more about our services

Expert Tips and Insights in Home Services Marketing

With the right strategies, your home services business will knock the competition out of the park. We’ve jotted down a few quick tips and insights from our digital marketing experts to help you achieve outstanding results. Here’s how to elevate your business with local SEO, social media marketing, PPC ads, and online reviews.

Maximizing ROI with Local SEO

Local SEO is one of the most sure-fire ways to succeed in Home Services. Be sure that your SEO strategies are specifically catered towards local searches to increase visibility and attract more customers in your area. This will keep your ROI higher, as you won’t be wasting time and effort leads far from your service hub. The first steps in developing your local SEO strategy include managing your Google My Business profile, standardizing your NAP (Name, Address, Phone number) information, and gathering positive reviews from previous customers.

The Power of Social Media for Home Services Businesses

Depending on your specific niche, social media marketing can be a game-changer for your Home Services business. Digital platforms like Facebook, Instagram, and Twitter let you connect directly with your audience and engage with your community. Share your services, projects, and customer testimonials. People who interact with and trust your brand are more likely to convert. Social media marketing increases brand awareness, customer loyalty, and conversion rates.

Leveraging PPC Ads for Targeted Leads

Pay-per-click (PPC) advertising is a great way for Home Services businesses to attract targeted leads. Bid on relevant keywords to appear at the top of search results and drive immediate traffic to your site. PPC ads are customizable, targeting specific demographics and areas, perfect for local strategies. Much like local SEO, PPC can help you make the most of your marketing budget and generate the best-quality leads.

Building Trust with Online Reviews

One of the first places potential customers look when considering a purchase is the reviews section. If your business’s reviews are outdated or irrelevant, you’ll lose valuable leads. Online reviews build trust with potential customers. Positive reviews on Google, Yelp, and Facebook boost your reputation and attract more business. To build your review database, encourage satisfied customers to leave reviews, and respond to them as they come in. This demonstrates that your business values feedback and is committed to excellent service. Transparency like this boosts credibility and will draw more customers.
Contents

Get 3 actionable growth tactics in your inbox, weekly.

Industries page(s) subscribe form

FAQs

Home Service companies require marketing services that are aware of the nuances in their field, experienced in a wide variety of emerging digital tools, and adaptable to individual projects. We’ve served countless Home Service clients over our 20 years in the digital marketing game, and are tried-and-true pros at adapting to each of their needs. Need we say more?
Results can vary depending on what kind of service and project we’re working on. For example, SEO and content marketing typically take a few months to show significant results, while paid advertising can yield quicker outcomes. Feel free to contact us for more specifics.
“Profitability" is one of 97th Floor's three pillars of Great Marketing. While not all companies are profitable, 97th Floor's client investments should provide profitable returns. Because marketing strategies can take time, we hold ourselves accountable to the closest possible metrics to profitability—revenue, Sales-Accepted Leads, demo requests, etc.
97th Floor builds custom strategies to match each client's industry, unique competitive position, and growth goals. Hiring a marketing agency is a difficult task that requires immense trust. Before we begin charging clients, we perform 1-2 weeks of research on them to build a custom plan (with associated pricing) that helps them achieve their goals.
We believe in maintaining clear and consistent communication with our clients. You can expect regular updates and comprehensive reports that detail the progress and performance of your marketing campaigns. Our team will provide insights and recommendations based on data, ensuring you are always informed about the effectiveness of our strategies and any adjustments needed to optimize results.
Absolutely. We are well-equipped to optimize your online presence to rank higher in local search results, utilizing tried-and-true strategies like local keyword optimization and local link building. This helps increase visibility among potential customers searching for home services in your area, driving more traffic and leads to your business.
At 97th Floor, we have experience working with a wide range of Home Services businesses, including real estate, solar, water supply, interior design, pool construction, home rental services, HVAC, and many more. With each new client, we take steps to ensure that our individually tailored strategies fully match the unique challenges and opportunities within each sector. No matter how niche your specialty or how specific your personas, we have the skill and experience to help you drive ROI like you’ve only dreamed.
This image has an empty alt attribute; its file name is 97_horizontal_red-1-1024x287.png
2600 Executive Pkwy Ste. 180
Lehi, UT 84043
801-341-1986
© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.