Marketing to Small Business Owners

Small business owners are the ultimate multitaskers—if juggling a million tasks were an Olympic sport, they’d take home gold. These entrepreneurs are savvy, pressed for time, and not easily impressed. So how do you break through the chaos of their daily grind?

In this article, we’ll give you strategies that cut through the noise and win the market—straight from our 19 years of experience at 97th Floor.

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No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
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Small Business Owners FAQ

For retargeting, focus on users who have shown intent, like visiting key pages on your website or interacting with your content. Platforms like Google Ads and Meta Ads allow you to create custom audiences and adjust your message based on their previous behaviors, such as visiting your pricing page but not converting.
Avoid generic email blasts. Small-business owners are looking for personalized, relevant information—if your emails don’t speak to their specific challenges, they’ll end up in the trash.
Focus on value over volume. Don’t flood their inbox or social media feeds—deliver useful, relevant content that addresses their specific challenges.
Keep testing and iterating. What works now may not work a year from now, so consistently review your performance data and adjust your strategy based on feedback and results.
Avoid overly corporate language. Small-business owners appreciate authenticity and practical advice over jargon-filled, salesy messaging.
To improve email deliverability, make sure you’re using a clean email list, avoid spammy language, and ensure your emails are authenticated with SPF, DKIM, and DMARC protocols. These steps help build a strong sender reputation and keep your emails out of the spam folder.

Additional Resources

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