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Case Study

O.C. Tanner has provided exceptional employee recognition programs for decades, but wanted to find new ways to expand brand awareness. We helped O.C. Tanner take a fresh new approach within the competitive “Employee Recognition” space through a monthly series entitled Coolest Companies to Work For. The series of posts on the company’s blog highlighted the coolest places to work in a geographic area, with a new area being featured each month. Physical awards were created for these companies and O.C. Tanner local representatives delivered them in-person. The campaign was exceedingly effective as it employed both an online and offline strategy. This resulted in several new customers through compounding and residual organic traffic that continued even a year after the series was published.

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