When they came to 97th Floor in 2023, they did not have any SEO authority or organic content on their site. They needed a partner to guide strategy and get them started.
After completing extensive research, the 97th Floor team build a hub-and-spoke content strategy with “warehouse automation” and “order picking” as the top two priorities. 97th Floor delivered dozens of content briefs to Maveneer while also working closely with the Maveneer team to prepare for an upcoming site migration. In November 2023, the site migration and content went live.
In just five months, Maveneer’s DR skyrocketed from 3 to 34.
886% Increase in search impressions YoY
101% Increase in non-branded organic traffic YoY
