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Case Study

Time Warner Cable is one of the largest cable telecommunications companies in the United States. They produce the site Time Warner Cable Central on which they regularly release content focused on pop culture, competing with some of the nation’s top celebrity gossip sites. They came to us not only for assistance in optimizing their current content, but also for new content ideation, creation, and promotion.

Ultimately, they simply wanted more traffic to and engagement on their website. Through extensive and tailored research, we pinpointed the celebrities, shows, and events around which to center our content to see the largest increases in traffic. The timing and promotion of the pieces of content generated by our research led to significant referral traffic increases.

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