Pest Control
Marketing Agency

With a market projected to reach 29.43 billion by 2030, competition in Pest Control has never been stiffer. With years of experience and our team of marketing pros, we know your industry and how to find the right solutions for your specific needs. Whether through custom SEO strategy, or keyword-specific content (or any other digital marketing ask), we’ll get your Pest Control business to the top of the ladder, attracting and retaining customers in your local market.

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We Know What Works

With home owners as your target audience, success is all about finding a niche and getting visible online. In most home services verticals, over 55% of consumers run a Google search before scheduling an appointment. (Source: LSA) The percentage of consumers who don’t have one company in mind when they start their search is well over 70%.

But here’s what’s really fascinating: 78% of local searches on mobile devices lead to a purchase within 24 hours. (Source: ComScore) 24 hours!

Home owners are ready for solutions as soon as they have a problem, and their searches are high buying intent. The businesses with strong SEO, the right paid ad keyword strategies, and the strongest landing pages will win the bid here before your customer even considers other options.

We won’t waste time feeding you generic ad creatives or stale keyword ranking strategies. We’ll couple your unique brand with our Great Marketing to deliver ROI like you’ve only dreamed about.

Services for Successful
Pest Control Marketing

Let’s face it, what with worrying about seasonality, managing your locations and employees, customer satisfaction, and more, your plate is full! That’s why we’re here to take the marketing load off your shoulders. Our team of experts is dedicated to helping you dominate your local market through innovative and effective marketing strategies tailored specifically for pest control businesses.

Advertising

Every good marketing campaign needs high-performing advertising to be effective. Our advertising experts will help you reach a wider audience and drive immediate traffic to your website. We always tie our techniques back to your personas, paying close attention to their needs, pain points, and motivations. We combine tried-and-true advertising methods with persona-based experimentation to generate the highest quality leads.

SEO

Your personas aren’t the type to mull over options for weeks, they’ll go for the quickest and most convenient solution to their pest problems – which makes visibility and online authority more important than ever. Our SEO specialists use proven techniques to enhance your website's ranking on search engines like Google, making it easier for potential customers to find your business. We conduct thorough keyword research, optimize your website's content, and implement local SEO strategies to ensure your business appears in relevant search results.

Design

Even people with pest problems like pretty things. Aesthetics are a major part of how your personas decide to buy, and good design goes a long way to help your business stand out from the crowd. Your target audience wants to see proof of your business’s professionalism. Our deviously creative design team creates visually appealing and user-friendly content to reflect your brand's unique identity and values, all to help you attract and convert customers.

Content

Quality content helps you engage your audience and establish your authority within the pest control industry. Your personas have questions to answer and concerns to address before they buy – content is the best tool to develop a sense of trust in your brand. We’ll help you publish content that resonates perfectly with your target audience, whether it's blog posts, articles, email marketing, or social media updates. Our content experts ensure your content is optimized for SEO and designed to build credibility with your audience.

Case Studies

Growth Spurt: The SEO Campaign That Spurred Lawn Doctor's Most Profitable Season Ever

Seen enough? Let’s build your custom strategy.

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:

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A consistent, dedicated team of marketers

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Writers, advertisers, SEOs, and designers experienced in Home Services

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Unparalleled audience research capabilities (with our own patented tech)

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KPIs tracked and reported consistently, the ones you care about most

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Campaigns launched within 2 weeks of kick-off

Fill out the form and let’s start with a 30-minute discovery call.

Marketing insights
in Cybersecurity

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Why Choose 97th Floor as Your Pest Control Marketing Agency?

Expertise in the Pest Control Industry

With nearly two decades under our belt, our team has extensive experience working with pest control businesses. We understand the unique challenges and opportunities in the industry, allowing us to create customized marketing strategies that deliver real results to every client.

Data-Driven Pest Control Marketing Strategies

We don’t mess around with data and research. Before charging a cent, we analyze your business's performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the confidence that our marketing efforts and data-backed strategies will be effective for your business and adaptable to changing market conditions.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your business’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Your Pest Control Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our teams are proactive communicators bringing you data, insights, and recommendations as they develop.

Generating Pest Control Leads

To generate the best leads, we focus on creating a strong online presence through SEO, targeted advertising, appealing design, and engaging content. Additionally, we keep your data constantly updated using the best tools, keeping you informed and ready to act on every trend your efforts take. Our goal is to continuously optimize your custom strategies to maximize lead generation.

Other Industries We Serve

While Pest Control is one of our specialties, our expertise expands to a variety of other industries as well. A few of our other current focuses include Home Services and Cybersecurity. We’ve been serving enterprise-level brands all over North America, England, and Australia for nearly two decades. Check out our case studies here.

FAQs

How can a marketing agency help my pest control business grow?

A marketing agency can help your pest control business grow by implementing strategies like SEO to improve your online visibility, creating targeted advertising campaigns to reach more customers, designing a user-friendly website to convert visitors into leads, and producing engaging content to establish your authority in the industry.

What is SEO and why is it important for pest control companies?

SEO (Search Engine Optimization) involves optimizing your website and content to rank higher in search engine results. This is important for pest control companies because it increases your online visibility, making it easier for potential customers to find you when they search for pest control services.

How do you create effective advertising campaigns for pest control businesses?

We create effective advertising campaigns by understanding your target audience, developing compelling ad copy, and using various platforms such as Google Ads, Facebook, and Instagram. We also continuously monitor and adjust the campaigns to ensure optimal performance and ROI.

What types of content do you create for pest control businesses?

We build a variety of content including blog posts, articles, infographics, social media updates, videos, and more. This content is designed to address common customer questions, showcase your expertise, and improve your website’s SEO.

How do you measure the success of your marketing efforts?

We measure the success of our marketing efforts using key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI). We provide regular reports and analyses to keep you informed about the performance of your marketing campaigns.

Can you help with local SEO for my pest control business?

Yes! Local SEO, focusing on improving your visibility in local search results, is one of our specialties. This includes optimizing your Google My Business profile, managing local listings, and creating locally relevant content to attract customers in your service area.

How quickly can I expect to see results from your marketing services?

The timeline for seeing results can vary based on the specific strategies implemented. SEO efforts typically take several months to show significant improvements, while advertising campaigns can generate leads more quickly. We provide a realistic timeline and regular updates on progress.

What is your process for creating a marketing strategy for my business?

Our process starts with a thorough analysis of your business, competitors, and target audience. We then develop a customized marketing plan that includes SEO, advertising, content creation, and design. We implement the plan, monitor its performance, and make necessary adjustments to ensure success.

Do you offer services for other industries besides pest control?

Yes, while we specialize in pest control marketing, we also serve industries like home services, cybersecurity, and more. Our data-driven approach and expertise in various marketing strategies allow us to create effective campaigns for any industry.

Pest Control
Marketing Agency

We Know What Works