Your Fitness Marketing Agency

Marketing a fitness brand? Between the flood of competitors, a target audience constantly chasing quick results, and the time it takes to build a campaign that actually drives results, you’ve got a serious challenge. There’s enough on your plate without the need to figure out how to stand out in this crowded market.

That’s where we, 97th Floor comes in. With nearly two decades of experience helping fitness brands cut through the noise, we know exactly how to craft strategies that speak to your audience, build trust, and drive your bottom line. So sit back, and let us handle the heavy lifting.

Got your attention? Let’s talk about building your own personalized digital strategy.

Let’s Build Your Strategy
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Case Studies

Our Digital Marketing Services for Fitness Brands

We help our clients hit aggressive CPA targets, fill the marketing funnel, and achieve marketing-attributed revenue goals—through a combination of the following services:
Advertising
In the fitness industry, targeting is everything. 97th Floor excels at getting your brand in front of the people most likely to convert—whether your target is gym-goers, supplement seekers, or fitness enthusiasts. Our strategic, data-driven approach places your ads where they’ll have the most impact, allowing you to generate more leads with less ad spend. We’ll help you grow your brand without wasting budget on ineffective ads.
SEO
SEO in the fitness industry means staying ahead of seasonality trends, whether it's the New Year’s resolution surge or the summer fitness rush. At 97th Floor, we make sure your strategy is optimized for these shifts. On the technical side, we handle everything from site speed optimization to mobile-friendliness and crawl issues to keep your website performing at maximum capacity. We’ll also build strong backlinks and target the most relevant keywords to keep your brand in front of fitness enthusiasts searching for solutions.
Design
First impressions matter, especially in the fitness industry. Your brand’s look can make or break customer trust. A polished, professional design helps build that credibility right from the start. 97th Floor offers design services that cover everything—web design, custom graphics, infographics, and more. We’ll make sure your brand looks the part, creating a strong impression that keeps customers coming back.
Content
Your customers crave educational content. Before even considering a purchase, they’ll want the scope of the product or service they plan to invest in. At 97th Floor, we create content that speaks directly to your target audience, using their language and addressing their needs. Whether it's the seasonal spike in interest around New Year’s or a new breakthrough diet, we tailor our production to fit optimal timing and trends. We build trust and engagement, turning your audience into loyal customers who look to your brand as a source of knowledge and expertise.

Let's Build
Your Marketing
Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
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Fitness Marketing FAQ

We understand the unique challenges of the fitness industry. From gyms to supplement lines, we create targeted marketing strategies that highlight what makes your brand unique, helping you cut through the noise and connect with your ideal audience.
We focus on driving real, measurable outcomes—more leads, increased website traffic, higher conversion rates, and stronger brand awareness. Our data-driven approach means you’ll see results that matter to your bottom line. For a more detailed analysis of what you can expect from partnering with 97th Floor, fill out the form above to schedule a time to chat.
Our pricing varies based on the services you need. We offer custom packages tailored to your goals. We want to give you the most value for your investment. Contact us for a personalized quote.
We measure success through key metrics like lead generation, website traffic, conversion rates, and ROI. In a partnership with 97th Floor, you’ll receive regular reports, so you always know how your campaigns are performing.
Absolutely! We work with all kinds of fitness brands—gyms, wellness apps, supplement companies, fitness coaches, and more. Our strategies are always customized to fit your brand's unique needs. Before starting with any client, we perform detailed market research to give us a data-driven advantage as we plan our strategies.
Each client’s timeline looks different, depending on the selected projects and proposed deliverables. While some results, like increased website traffic or ad clicks, can be seen within a few weeks, other strategies like SEO and content marketing may take a few months. We’ll make the plans with you, and keep you informed every step of the way.
Our team is constantly researching and monitoring the latest trends, tools, and techniques in the industry. This allows us to adapt your marketing strategy quickly and keep you ahead of the competition.