Your Pest Control Marketing Agency

With a market projected to reach 29.43 billion by 2030, competition in Pest Control has never been stiffer. With years of experience and our team of marketing pros, we know your industry and how to find the right solutions for your specific needs.

Whether through custom SEO strategy, or keyword-specific content (or any other digital marketing ask), we’ll get your Pest Control business to the top of the ladder, attracting and retaining customers in your local market.

Let’s Build Your Strategy
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Case Studies

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We Know What Works

With home owners as your target audience, success is all about finding a niche and getting visible online. In most home services verticals, over 55% of consumers run a Google search before scheduling an appointment. (Source: LSA) The percentage of consumers who don’t have one company in mind when they start their search is well over 70%.

But here’s what’s really fascinating: 78% of local searches on mobile devices lead to a purchase within 24 hours. (Source: ComScore) 24 hours!

Home owners are ready for solutions as soon as they have a problem, and their searches are high buying intent. The businesses with strong SEO, the right paid ad keyword strategies, and the strongest landing pages will win the bid here before your customer even considers other options.

We won’t waste time feeding you generic ad creatives or stale keyword ranking strategies. We’ll couple your unique brand with our Great Marketing to deliver ROI like you’ve only dreamed about.

Services for Successful Pest Control Marketing

Let’s face it, what with worrying about seasonality, managing your locations and employees, customer satisfaction, and more, your plate is full! That’s why we’re here to take the marketing load off your shoulders. Our team of experts is dedicated to helping you dominate your local market through innovative and effective marketing strategies tailored specifically for pest control businesses.
Advertising
Every good marketing campaign needs high-performing advertising to be effective. Our advertising experts will help you reach a wider audience and drive immediate traffic to your website. We always tie our techniques back to your personas, paying close attention to their needs, pain points, and motivations. We combine tried-and-true advertising methods with persona-based experimentation to generate the highest quality leads.
SEO
Your personas aren’t the type to mull over options for weeks, they’ll go for the quickest and most convenient solution to their pest problems – which makes visibility and online authority more important than ever. Our SEO specialists use proven techniques to enhance your website's ranking on search engines like Google, making it easier for potential customers to find your business. We conduct thorough keyword research, optimize your website's content, and implement local SEO strategies to ensure your business appears in relevant search results.
Design
Even people with pest problems like pretty things. Aesthetics are a major part of how your personas decide to buy, and good design goes a long way to help your business stand out from the crowd. Your target audience wants to see proof of your business’s professionalism. Our deviously creative design team creates visually appealing and user-friendly content to reflect your brand's unique identity and values, all to help you attract and convert customers.
Content
Quality content helps you engage your audience and establish your authority within the pest control industry. Your personas have questions to answer and concerns to address before they buy – content is the best tool to develop a sense of trust in your brand. We’ll help you publish content that resonates perfectly with your target audience, whether it's blog posts, articles, email marketing, or social media updates. Our content experts ensure your content is optimized for SEO and designed to build credibility with your audience.

Let's Build
Your Marketing
Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
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Pest Control FAQ

A marketing agency can help your pest control business grow by implementing strategies like SEO to improve your online visibility, creating targeted advertising campaigns to reach more customers, designing a user-friendly website to convert visitors into leads, and producing engaging content to establish your authority in the industry.
SEO (Search Engine Optimization) involves optimizing your website and content to rank higher in search engine results. This is important for pest control companies because it increases your online visibility, making it easier for potential customers to find you when they search for pest control services.
We create effective advertising campaigns by understanding your target audience, developing compelling ad copy, and using various platforms such as Google Ads, Facebook, and Instagram. We also continuously monitor and adjust the campaigns to ensure optimal performance and ROI.
We build a variety of content including blog posts, articles, infographics, social media updates, videos, and more. This content is designed to address common customer questions, showcase your expertise, and improve your website’s SEO.
We measure the success of our marketing efforts using key performance indicators (KPIs) such as website traffic, lead generation, conversion rates, and return on investment (ROI). We provide regular reports and analyses to keep you informed about the performance of your marketing campaigns.
Yes! Local SEO, focusing on improving your visibility in local search results, is one of our specialties. This includes optimizing your Google My Business profile, managing local listings, and creating locally relevant content to attract customers in your service area.
The timeline for seeing results can vary based on the specific strategies implemented. SEO efforts typically take several months to show significant improvements, while advertising campaigns can generate leads more quickly. We provide a realistic timeline and regular updates on progress.
Our process starts with a thorough analysis of your business, competitors, and target audience. We then develop a customized marketing plan that includes SEO, advertising, content creation, and design. We implement the plan, monitor its performance, and make necessary adjustments to ensure success.
Yes, while we specialize in pest control marketing, we also serve industries like home services, cybersecurity, and more. Our data-driven approach and expertise in various marketing strategies allow us to create effective campaigns for any industry.