Bing Ads Agency: Expert Management Services for Microsoft Advertising

No way around it – Google Ads is front-of-mind when considering a PPC campaign. It did become a verb, after all. But, while Google has its fair share of the market, Bing’s is rising too. Digital marketers’ attention has been especially piqued since Microsoft’s decision to integrate Bing Chat with GPT-4 in 2023, opening the advertising possibilities wide.

At 97th Floor, we’ve been working with and raking in revenue from Bing Ads (now Microsoft Advertising) over the last 20 years – we know what works, and what doesn’t. Even better, we’re pros at working under actively adapting circumstances.

Thinking about taking the lead and scoring big in this growing market space? We’ll make sure you do.

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Our Bing Ads Services

Advertising with Bing Ads (Microsoft Advertising) can seem risky – it’s true, there’s less margin for error with a smaller audience. But, Bing also comes with distinct advantages you can capitalize on to generate even higher ROI than through other platforms. Our Bing Ads services take each of these advantages into account as we work with you. Our #1 goal? Get you results like you’ve only dreamed of.

Comprehensive Keyword Research

Our Bing Ads (Microsoft Advertising) campaigns start with thorough keyword research. We get deep into your industry and target audience, identifying the most relevant and high-performing keywords we know will drive traffic to your site. Our objective is to pinpoint keywords that attract clicks and convert customers, making sure every penny of your ad spend is well-invested.

Competitor Analysis

Like it or not, the competition is good at what they do. To help you get ahead in the game, we’ll analyze your competitors' ad strategies to uncover their strengths and expose their weaknesses, pushing your brand toward the top. By understanding what other companies in your space are doing with their time and ad spend—and where they're falling short—we’ll stay on top of new trends and position your ads to consistently outperform the competition.

Ad Copy Development

On Bing, you’re advertising to an older demographic, with 36% of users in the top 25% for household income. Ordinary ad copy won’t be as effective in this space. Our team is experienced in crafting compelling ad copy to address your target audience and play to Bing’s unique differentiators. We focus on delivering clear, concise messages that speak directly to your target audience and most importantly, compel them to act.

Bid Strategy and Budget Management

On Bing, traditional bidding strategies won’t cut it – Microsoft is estimated to be about 5 years behind Google as far as automated bid strategy, partially due to lower volumes of traffic. Depending on your objectives, we’ll start with an effective Cost Per Click (eCPC) or an automated strategy and build from there, maximizing ROI no matter your budget. Our dynamic approach adjusts bids based on real-time data to capture the most valuable traffic.

Conversion Tracking and A/B Testing

We’re not about just winging it – we perform careful conversion tracking and A/B testing with every campaign. Getting a win using Microsoft Advertising can require ultra-specific campaigns, so we’ll continually refine and improve your strategies, driving better results (and revenue) over time.

Campaign Optimization and Reporting

Our job doesn't end once your campaign is live. We continuously monitor and optimize your ads for peak performance. Our regular, transparent reporting keeps you informed about your campaign’s progress and success. We’ll provide actionable insights and recommendations to keep your Bing Ads strategy at top performance.

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

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A consistent, dedicated team

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SEOs, writers, support ad specialists, and designers

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Unparalleled audience research capabilities (with our own patented tech)

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Custom KPIs – the ones you care about – tracked and reported regularly

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Campaigns launched within 2 weeks of kick-off

Fill out the form and we’ll get started with a 30-minute discovery call.

Proven Results With Bing Ads

Dialing in Hiya's B2B Lead Generation with a 81%+ SAL Rate

Healthy Returns for Vida with Historic Engagement and Purchase Volumes

An Agent-Centric Approach Fuels SOLD.com's 322% ROI Increase Amidst Housing Market Challenges

Everything You Need to Know About Bing Ads/Microsoft Advertising

What are Bing Ads?

Bing Ads, now known as Microsoft Advertising, is a powerful platform that allows businesses to advertise on Bing, Yahoo, and AOL search networks. It provides access to a sizable, often underutilized audience, offering a valuable opportunity to expand your reach beyond Google Ads.

How Microsoft Advertising Works

Microsoft Advertising operates similarly to other pay-per-click (PPC) platforms. You bid on keywords, create engaging ads, and pay each time a user clicks on your ad. The platform's targeting options and integration with LinkedIn data allow for highly specific audience targeting.

Why Bing Ads?

Why choose Bing Ads? Here are a few reasons:

• Less Competition: Lower competition can lead to lower costs per click (CPC).
• Unique Audience: Access to a demographic often overlooked by other platforms.
• Integration with Microsoft Products: Seamless integration with tools like LinkedIn provides advanced targeting capabilities.

Why Choose Our Bing Ads Agency?

Proven Track Record

We have a history of delivering results for our clients, backed by nearly 20 years of proof. We pride ourselves in our incredibly high client retention rate and the ability to adapt to the most diverse needs and initiatives. And, of course, we’ve met and exceeded expectations across the board. Our clients continue to rake in the revenue. Got you curious? Check out our case studies for the details.

Expert Team

Our team is made up of seasoned digital marketing professionals who live and breathe Bing ads (Microsoft Advertising). We’ve been around nearly 20 years, and we’re passionate about what we do. From initial setup to ongoing optimization, you're in capable hands.

We believe in building strong partnerships with our clients and working closely with them to understand their goals and challenges. Our team is here to answer your questions, provide insights, and guide you through every step of our process. With 97th Floor, you get a team of ad enthusiasts who genuinely care about your growth and success.

Customized Strategy

We don’t do cookie-cutter solutions. Every business is unique, and so are our ad strategies. No matter the demographic, budget, or campaign size, we tailor our approach to meet your specific needs and goals. Working with us, expect tried and tested guidelines mixed with deviously innovative strategies.

FAQ

What are the main differences between Bing Ads and Google Ads?

While both platforms operate similarly, Bing Ads often offer lower CPCs and access to a unique audience. Additionally, Bing’s integration with LinkedIn allows for more precise targeting based on professional demographics.

Can Bing Ads target specific demographics?

Yes, Bing Ads provide extensive demographic targeting options, including age, gender, location, and even LinkedIn profile data, allowing for highly tailored ad campaigns.

How does the Bing Ads bidding process work?

Bing Ads uses a real-time auction system where advertisers bid on keywords. The highest bidder gets the top ad placement, but factors like ad relevance and quality also play a significant role in determining ad positions.

Is it possible to import campaigns from Google Ads?

Absolutely. Bing Ads offers tools to seamlessly import your Google Ads campaigns, saving you time and ensuring consistency across your advertising efforts.

What support resources are available for new Bing Ads users?

New to Bing Ads? Microsoft provides a wealth of resources, including tutorials, webinars, and dedicated support to help you get started and succeed with your advertising campaigns.

Bing Ads Agency: Expert Management Services for Microsoft Advertising