About Revver
Revver, formerly known as eFileCabinet, is a cutting-edge document management and workflow automation solution provider. With a rich history in simplifying file organization and collaboration, Revver continues to empower businesses with innovative tools to enhance efficiency and streamline document processes.
Problem
At the start of the year, Revver encountered a decline in the performance of its LinkedIn ads. Despite sporadically generating a significant volume of leads, the issue persisted as these leads never turned into qualified prospects.
At this time, Revver was undergoing an up-market shift, refocusing on larger organizations and adjusting their Unique Selling Proposition (USP), presenting an additional obstacle in the path to securing qualified leads.
Strategy
In June, 97th Floor began collaborating with Revver to implement 6sense segments in their LinkedIn ads. This strategic move aimed to refine Revver’s target ICP's and effectively fill their pipeline with qualified leads.
Results
By the end of the year, 97th Floor's revived LinkedIn campaigns were pulling leads that were qualified 22% of the time—a huge bump from the 1.5% qualification rate in 2021.
