Marketing to Teachers—The Guide You’ve Always Wanted

When it comes to spending power and influence, teachers are a hidden gem in the B2B market. With over 4 million educators in the U.S. alone, they play an important role in decision-making; not just for their classrooms, but often for entire districts and school systems. They’re resourceful, value-driven, and all about finding solutions that make their jobs—and their students’ lives—easier.

But, teachers are savvy shoppers. They don’t have time for fluff, and if they spot an empty sales pitch, they’re out quicker than you can say “professional development day.”

At 97th Floor, we know what it takes to reach teachers. With nearly two decades working with B2B brands targeting this audience, we’ve gathered the insights and strategies you need to make an impact. Enough chat, let’s get into it!

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No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
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Marketing to Teachers FAQ

Teachers often struggle with budget constraints, time management, and integrating new technologies into the classroom. Marketers should focus on offering affordable, practical solutions that save time and simplify the adoption of new tools.
Segment your audience by grade level, subject area, or type of school (e.g., public vs. private). Tailor your messaging to address their specific classroom needs and challenges.
Teachers are highly active on Pinterest, Instagram, and Facebook, looking for classroom inspiration, resources, and professional development. Engaging them on these platforms with relevant content can build strong connections.
Teachers value practical, actionable content that solves real problems. Blog posts, videos, lesson plan ideas, and case studies from other educators are all great formats.
An age old question. Our best advice: keep your emails short, personal, and direct. Use an engaging subject line that promises value, like offering a useful tip or free resource. Include a clear call to action and deliver something useful.
Avoid generic pitches that don’t address the specific challenges teachers face. Also, steer clear of overly promotional language—teachers appreciate authenticity and want to know how your product or service can genuinely make a difference in their classrooms.

Additional Resources

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