This high-intent digital advertising channel demands a smart strategy and constant refinement. As a Google Ads Premier Partner in the top 3% of all companies in the U.S., we build and manage search advertising campaigns across Google, Bing, Quora, and more. Our advertising agency uses advanced audience targeting, machine learning models, and real-time data to optimize every dollar spent. Our SEM strategies are built to drive visibility, conversions, and maximum impact.
We go beyond traditional ad formats with streaming and connected TV advertising that drives real audience engagement. Our OTT/CTV campaigns reach your audience across digital media platforms like Peacock, Hulu, NBCU, and MNTN, while amplifying the rest of your digital marketing efforts. Our campaigns use precise targeting and immersive ad experiences to drive higher engagement and conversion rates.
At 97th Floor, we reach key decision-makers at high-value accounts with a personalized experience. Working with partners such as RollWorks, 6sense, and Terminus, our tailored strategies qualify and prepare leads for the buying stage, enabling your sales team to close deals more efficiently. By integrating advanced analytics and real-time insights, we ensure your marketing efforts are precisely targeted and highly effective. This approach drives engagement and accelerates the sales cycle, leading to sustained business growth.
Our agency crafts tailored strategies using diverse ad types, including display, video, native, audio, and in-game, to reach your audience across digital platforms. Our expertise ensures maximum ROI for your digital advertising investments in platforms such as AdRoll, Google, NBCU, and YouTube. We use advanced targeting techniques and real-time optimization to create impactful ad experiences that resonate with your audience and drive meaningful engagement.
Bridge the gap between digital and real-world experiences and meet your audience wherever they are: airports, taxis, grocery stores, doctor's offices, and more. Working with NBCU, ReachTV, and Firefly, our agency is committed to measuring the success of these campaigns by their impact on your bottom line. By integrating advanced tracking and analytics, we provide transparent and actionable insights, ensuring that every campaign drives significant and measurable business outcomes.
Our focus on personas and customer journey mapping helps your brand connect with the right audience at the right time, whether they’re on Meta (Facebook & Instagram), LinkedIn, Pinterest, Reddit, TikTok, or X (formerly known as Twitter). Collaborating across teams, our experienced designers, content marketers, and ad specialists conduct A/B tests and analyze results for social campaigns to drive continuous improvement. These insights refine targeting strategies and optimize creative content to ensure maximum engagement and conversion rates.
We design advertising strategies layered with AI and machine learning models. We use AI to build automated bidding, predictive targeting, and more. Our focus on adapting with our industry means campaigns that continually adapt, audience segments that sharpen with every click, and performance that gets stronger week over week. For our clients, this means faster wins, lower costs per acquisition, and a sharp competitive edge.
Digital advertising leverages online platforms and technologies to reach target audiences, whereas traditional advertising typically involves offline channels like television, radio, print, and outdoor media.
Digital advertising offers businesses a cost-effective way to reach a highly targeted audience, track campaign performance in real time, and adjust strategies quickly based on data insights. It also allows for precise audience targeting and personalization.
An advertising agency helps businesses grow by creating and managing campaigns across platforms like Google, Meta, YouTube, OTT, Bing/Microsoft, and more. At 97th Floor, we design strategies tailored to your goals, blending creative, media, and data for measurable performance. Hop on a call with us to see what we can do for your brand, or explore our entire toolbox of digital marketing services.
Our strategies integrate AI tools for predictive bidding, copy testing, and audience targeting. We stay ahead of platform updates and algorithm shifts to keep your campaigns competitive and cost-effective.
A digital advertising agency specializes in developing and executing effective strategies tailored to your business goals. They have expertise in leveraging various digital channels, optimizing ad campaigns, and maximizing ROI.
Your website is the foundation of all digital advertising. It’s where your ads drive traffic, where conversions happen, and often where your brand is first experienced. A fast, mobile-friendly, and SEO-optimized site supports not just paid ads, but also AI SEO strategies, content marketing campaigns, and long-term organic growth. At 97th Floor, we make sure your site is built to capture and convert across every channel.
Key performance indicators (KPIs) such as click-through rate (CTR), conversion rate, cost per acquisition (CPA), and return on ad spend (ROAS) are commonly used to measure the success of digital advertising campaigns. Tracking these metrics allows advertisers to evaluate campaign performance and make data-driven optimizations.
