Your Leading Digital Marketing Agency for Credit Unions

Marketing for a credit union? From fending off fintech and big banks to navigating stringent data privacy regulations, your job is only getting tougher. You’re trying to boost member engagement through hyper-personalized offers and superior UX, all while operating within a tighter budget from corporate crackdowns.

Good news for you – we get it. With nearly 20 years of experience partnering with credit unions, 97th Floor is your ideal partner to generate real results you’ll actually get excited about.

Interested? Let’s see what we can do.

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Case Studies

Our Digital Marketing Services for Credit Unions

We help our clients hit aggressive CPA targets, fill the marketing funnel, and hit marketing-attributed revenue goals—through a combination of the following services:
Advertising
100% of your audience is trying to solve a financial problem – your ads need to communicate that your brand is the solution. This means catchy content, memorable messaging, and timely targeting are a must. The three types of digital advertising that work best for credit unions are Pay-Per-Click (PPC), display advertising, and social media advertising. Our advertising team are experts in each and pair them with other tactics to create strategies that drive conversions.
SEO
SEO for credit unions involves higher stakes – keywords here are worth more than nearly any other industry. There’s no room for mistakes since even small losses can hurt your rankings. Our team is experienced with the best SEO tactics for credit unions, including blog posts, site audits, and old content refreshes to keep your brand fresh and in tune with the market. We’ll keep your brand at the top of the SERPs.
Design
First impressions are everything for credit unions – your audience expects excellence from the word go. They need a navigable user interface, easily accessible tools, and a seamless transition from desktop to mobile devices to stay engaged with your brand, not to mention attractive graphics and layout. The bar is high. We know how to reach it. Whether you need web design, infographics, motion graphics, custom designs, eBooks, or creative ads, our team has it covered.
Content
Your target audience brings questions to the table – for many of them, anything financial seems confusing and overly complicated. Quality content is your opportunity to provide them with answers and instructions, all while building brand trust and loyalty. Our content services for credit unions focus on community engagement, boosting brand positioning, and full-funnel educational content to engage viewers at all stages of their buyer journey.

Let's Build
Your Marketing
Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
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A consistent, dedicated team of marketers
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Writers, advertisers, SEOs, and designers with years of experience
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Unparalleled audience research capabilities (with our own patented tech)
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KPIs tracked and reported consistently, the ones you care about most
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Campaigns launched within 2 weeks of kick-off
Fill out the form and let’s start with a 30-minute discovery call.
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Credit Unions FAQ

Like in other industries, measuring success in credit union marketing involves tracking key performance indicators (KPIs) like website traffic, conversion rates, lead generation, and ROI. Analytics tools can help you gain insights into your campaign performance and make data-driven decisions to optimize future efforts​.
Content marketing helps build trust and credibility. Providing valuable, informative content sets you up as a thought leader in the industry. Done right, content marketing allows you to educate your audience, solve their pain points, and establish yourself as a thought leader in the industry, ultimately driving engagement and conversions​​.
SEO’s job is to boost your online visibility and attract organic traffic. By optimizing for relevant keywords, creating high-quality content, and building authoritative backlinks, your credit union can rank higher in search engine results and draw more qualified leads to your website​.
Social media can be a powerful tool when used right. Use it to build personality, engage with your audience, share valuable content, and boost brand awareness. LinkedIn works wonders for B2B marketing, and Facebook and Twitter can help reach a broader audience. Once you’ve decided to tackle social media, consistent posting, interaction, and targeted advertising will be important for your success​.
To attract a younger audience, credit unions should focus on offering digital banking solutions, mobile apps, and user-friendly online services. Additionally, engaging with younger audiences on social media platforms, providing financial education, and promoting community involvement can help appeal to this demographic.
Partnering with 97th Floor can provide credit unions with expert guidance and proven strategies to improve their digital marketing efforts. With a focus on data-driven decision-making and a track record of success, 97th Floor can help credit unions achieve higher engagement, better member acquisition, and overall growth.
Small credit unions can utilize cost-effective marketing strategies such as leveraging social media platforms for organic growth, creating valuable content for blogs and newsletters, participating in local community events, and forming partnerships with local businesses to increase visibility and reach.
97th Floor helps credit unions improve their SEO by conducting thorough keyword research, optimizing website content, and building high-quality backlinks. They also perform technical SEO audits to ensure that credit union websites are easily accessible and indexable by search engines, which enhances organic search visibility.