Digital advertising refers to promoting products or services using digital channels such as websites, social media, search engines, mobile apps, and email. This approach leverages the internet to reach and engage a targeted audience effectively. Unlike traditional advertising methods, digital advertising allows businesses to connect with potential customers in more personalized and interactive ways.

Why Does My Organization Need Digital Advertising?

Precision Targeting: Digital advertising allows you to precisely target your audience based on demographics, interests, behavior, and more. This precision ensures that your ads reach the most relevant potential customers, maximizing the effectiveness of your marketing spend.

Measurable Results: Unlike traditional advertising, digital advertising provides detailed analytics and performance metrics. You can track clicks, impressions, conversions, and other key performance indicators (KPIs) in real time, allowing for continuous optimization of your campaigns.

Cost-Effective: Digital advertising often proves more cost-effective than traditional methods. With options like pay-per-click (PPC) and cost-per-thousand-impressions (CPM), you can control your budget and only pay for the results you get.

Flexibility and Scalability: Digital advertising campaigns can be easily adjusted and scaled according to performance and changing business goals. This flexibility allows you to respond quickly to market trends and consumer behavior.

Engagement and Interaction: Digital ads can be interactive, encouraging engagement from users. This engagement can lead to higher brand awareness and loyalty as customers interact with your content and share it within their networks.

Data-Driven Insights: Digital advertising generates a wealth of data that can be used to gain insights into customer behavior, preferences, and trends. These insights can inform future marketing strategies and help businesses make more informed decisions.

At 97th Floor, we believe that three qualities predict Great Marketing: empathy, innovation, and profitability. Each is deeply ingrained in our advertising services.

Empathy: Optimizing for real, human people will always (eventually) win out in the digital advertising landscape, so we dive deep into customer research—who your buyers are, the challenges they face, and where your brand fits. Marketing without a solid connection to the audience means taking your shot at ROI blindfolded.

Innovation: The best digital advertisers are constantly on the move to stay on par with the ever-evolving tools they work with. Although digital advertising requires technical expertise, it shouldn't suffer from a lack of experimentation and calculated risk-taking. To get unprecedented results, we take unprecedented action.

Profitability: The bottom line has its name for a reason. Great marketing answers to profit, and high ROI is an advertiser’s bread and butter. While advertising requires us to analyze various metrics and KPIs, great marketers hold themselves accountable to sustainable, consistent revenue growth to help companies achieve profitability.