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Mastermind 2027

February 17–19, Sundance Resort, UT
A curated gathering for enterprise marketing leaders to exchange practical ideas, build meaningful peer relationships, and shape what’s next in growth marketing.
$1,499 / seat
Request an invitation

What is Mastermind?

Mastermind is intentionally built around conversation, not back-to-back presentations. Our goal is to provide actionable takeaways and build meaningful relationships through discussions around what really matters in the industry right now.
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An opening session and keynote
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Facilitated small-group discussions
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Peer-led conversations with senior marketing leaders
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Time for one-on-one connection with peers and the 97th Floor team
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Practical takeaways across search, AI, content, paid media, and growth

Why should I attend?

 If you are a senior marketing and/or growth leader, responsible for building revenue and meeting customers across search, social, paid media, and emerging AI experiences, Mastermind is for you.
You’ll leave with clearer ideas, stronger connections, and practical next steps.
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Compare approaches with leaders facing similar challenges
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Learn from real experiments and proven work
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Pressure-test your assumptions in candid discussion
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Build relationships beyond a typical conference hallway conversation
“I really like being able to learn from each other within the breakouts. It's not just someone speaking at you the whole time, but a collective of great minds giving ideas and what they have learned over their careers.”
Kevin McFadyen
Senior Demand Gen Manager
EasyPost
“The small group sessions were so valuable. They were intimate enough where people truly felt comfortable sharing ideas and learning together.”
Julie VanDeWeert
Head of Marketing Performance
College Ave
“The intimate and "un-marketing" marketing expert quality. Everyone was clearly passionate, an expert, and focused on outcomes, but not in the slideware way to which we've become accustomed"
Tara Ramroop
VP of Content
Virtuosi League

Agenda Preview

We will share the full agenda closer to the date.
Day 1
Event Kick-Off
Breakout Discussions
Dinner
Day 2
Workshops
Round Table Discussions
Skiing
Dinner / Networking
Day 3
Keynote
Networking
Lunch
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Request an Invitation

In order to maximize the impact of Mastermind and craft a valuable experience for every guest, we limit attendance to marketing leaders who are interested in collaborating with peers around marketing trends, leadership, and building effective strategies.

Fill out this form to register interest. If you are accepted, our team will reach out to connect with you on next steps to reserve your spot for the event
Mastermind Invitation

What's Included

For the price of $1,499, each attendee gains full access to all conference events, activities, and dining. This includes:
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Full session access: Join us for the keynote, workshops, breakouts, and peer roundtables.
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Sundance dining: Enjoy elevated meals as part of the event, as well as the chance to network with other attendees.
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Time on the mountain: Relax with complimentary skiing and other curated activities between sessions.
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Airport transfers: Transportation to and from Salt Lake City International Airport.
Attendees can book and enjoy Sundance Resort’s comfortable lodging at an exclusive group rate.

FAQ

February 17–19, 2027. The event runs across three days: a kick-off mid-day on day one, with closing remarks around lunchtime on day three.
Sundance Resort, Utah, nestled in the mountains of Provo Canyon. The state-of-the-art location is part of the experience, with space to step away from the day-to-day and connect with peers.
The cost per ticket of $1,499 includes all Mastermind sessions, comfortable Sundance lodging and meals during the event, skiing and other event activities, and convenient travel to and from the Salt Lake City Airport.
No–Mastermind is built around conversation rather than presentations. Most of your time is spent in facilitated small-group discussions, peer-led round tables, and one-on-one connections with other leaders. You'll leave with valuable takeaways and relationships that go beyond a typical conference chat.