Industrial Marketing Agency

In the past four years, competition in the industrial manufacturing industry has spiked. Yet, 42% of industrial companies aren’t exactly thrilled about their marketing strategy, while 30% more are entirely dissatisfied (Sixth City).

And, let’s face it, marketing in the industrial arena has never been easy. With complex personas, niche audiences, complicated offerings, and long sales cycles, your business doesn’t exactly fit any run-of-the-mill marketing recipe.

Fortunately for you, we’ve been training for this moment for nearly two decades. Uniquely fitted to the industrial manufacturing industry, our team at 97th Floor is ready to boost your marketing ROI and establish your brand as an industrial B2B superpower.

Let’s Build Your Strategy ▸

We Know What Works

One of the unique parts of your industry is your constant need for multiple buyer personas. Plus, yours are some of the most specific personas out there – and your marketing efforts need to fit with each perfectly, accounting for different lead times, sales cycles, and campaign strategies. Quite the challenge, eh?

With extensive experience in the industry, battle-tested methods, and a healthy dose of innovation, our team at 97th Floor knows how to find the secret recipe you need to make all that happen. Your personas are specific, but we are too.

Through careful research and collaboration with your internal team, we’ll fine-tune your buyer journey and strategies to find the perfect combination you need to knock out the competition.

Marketing Services for Growth in Industrial

We’re not your ordinary full-service marketing agency. Our services are specialized to your needs. And, we’re really good at what we do.

Advertising

Effective advertising in the industrial sector requires a complete understanding of your target market and their unique challenges, motivations, and pain points. We craft eye-catching ads that speak directly to your audience and stand out from the other messaging they deal with on the daily. We take pride in our expertise in getting your ads to the right people at the right time, driving high-quality leads, and getting you the most out of your budget.

SEO

93% of all purchases begin with a search engine like Google or Bing, making high ranking on the SERPs an obvious part of your marketing strategy. This is especially true for your B2B personas, who often make up to 12 or more searches before engaging on a specific site. Industrial companies like yours make big strides in answering specific queries with long-tail keywords, working your way up the SERPs as you go. Our SEO specialists use proven techniques to optimize your website and content with thorough research-based technical SEO strategies to help your business rank and get visible to your target audience.

Design

Even in the industrial arena, pretty things matter. Your website is usually the first impression potential customers have of your business. Our design team creates visually appealing, user-friendly websites that reflect your brand’s identity and values. We focus on providing an intuitive user experience that guides visitors through your services and subtly encourages them to take action.

Content

Your pipeline involves many moving parts and requires multiple points of contact to make conversions happen. Your personas have questions to answer and concerns to address before they make the decision to buy – content is the best tool to develop a sense of trust in your brand. We’ll help you publish content that resonates perfectly with your target audience, whether it's blog posts, articles, or social media updates. Our content team will make sure your content is optimized for SEO and designed to build credibility with your audience.

Proven Results

Our success stories speak for themselves. We can make it happen for you, too.

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

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A consistent, dedicated team

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SEOs, writers, support ad specialists, and designers

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Unparalleled audience research capabilities (with our own patented tech)

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Custom KPIs – the ones you care about – tracked and reported regularly

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Campaigns launched within 2 weeks of kick-off

Fill out the form and we’ll get started with a 30-minute discovery call.

97th Floor – Not Like Other Marketing Agencies

One of our biggest differentiators is the uncommon structure of our teams. Read more about our unique methods and organization here.

Our expert teams are dedicated to Great Marketing, a product of three principles we live and work by. At 97th Floor, we know that marketing based on Empathy, Innovation, and Profitability drives results and elevates the brands we work with. Read more about Great Marketing here.

Why Choose Us

Industry Experts

With a 5-star track record from clients in this industry over the past 2 decades, we get it. We’re familiar with your unique challenges and opportunities, and we’ll help create customized marketing strategies that deliver results you’ll get excited about. You could choose an agency who has zero experience in your industry, but why would you?

Data-Driven Industrial Marketing Strategies

We don’t mess around with data and research. Before charging a cent, we analyze your business's performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective for your business and adaptable to changing market conditions.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your business’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.

FAQs

What is an industrial marketing agency?

An industrial marketing agency specializes in promoting products and services within the manufacturing and construction sectors. We understand the unique challenges and opportunities in this industry, enabling us to create tailored marketing strategies that drive engagement and growth for your business.

Will digital advertising actually help my industrial brand?

Absolutely! Digital advertising can significantly increase your brand's visibility, reach your target audience, and generate high-quality leads. By leveraging platforms like Google Ads, LinkedIn, and industry-specific forums, we ensure your message reaches the right people at the right time.

How important is SEO for industrial businesses?

Very. A well-optimized website can improve your search engine rankings, making it easier for potential clients to find you. By targeting industry-specific keywords and optimizing your content, we help you attract more organic traffic and generate more leads.

How Do You Optimize an Industrial Website for Search Engines?

Optimizing an industrial website for search engines involves several steps, including keyword research, on-page optimization (like title tags, meta descriptions, and content), improving site speed, mobile optimization, and building high-quality backlinks. Our team ensures that your website meets all these criteria to improve its search engine ranking.

What types of content work best for the industrial sector?

In the industrial sector, technical content like whitepapers, case studies, product demos, and how-to guides are most effective. These types of content demonstrate your expertise, provide value to your audience, and help establish your brand as a thought leader in the industry.

What Makes Content Marketing Effective for Industrial Businesses?

Content marketing is a great tool for industrial businesses because it educates potential customers about your products and services, addresses common concerns, and builds trust. High-quality, informative content can drive organic traffic to your website and convert visitors into leads by providing valuable information that helps them make informed decisions.

What role does email marketing play in the industrial industry?

Email marketing is a powerful tool for nurturing leads and maintaining relationships with your clients. By sending targeted, valuable content directly to their inbox, you can keep your audience informed, engaged, and more likely to convert into loyal customers.

How can we measure the success of our digital marketing efforts?

We use a combination of analytics tools and key performance indicators (KPIs) to measure the success of your digital marketing campaigns. Metrics like website traffic, lead generation, conversion rates, and ROI provide valuable insights into what’s working and where improvements can be made.

What is the importance of a mobile-friendly website in the industrial sector?

A mobile-friendly website makes sure your content is accessible and easy to navigate on any device. With more decision-makers using smartphones and tablets to research and make purchasing decisions, a responsive website is crucial for providing a seamless user experience and capturing leads.

How can we improve our online presence as an industrial company?

Improving your online presence involves a multi-faceted approach: optimizing your website for search engines, creating valuable content, engaging on social media, and investing in targeted advertising. We help you develop a comprehensive digital marketing strategy tailored to your industry to enhance your visibility and attract more clients.