About preloved
Preloved is the original rent-a-booth thrift store, offering sellers and thrifters an asynchronous, in-person marketplace.
Problem
Preloved is a franchise business, and they come to 97th Floor in preparation for a new location opening.
The Strategy
To prepare, 97th Floor built a persona-focused content strategy, including two weeks of targeted ads and organic post blasts on Facebook and Instagram. The campaign goals included booth bookings and awareness.
Results
To date, the new location has been the #1 best grand opening for preloved both in terms of attendance and sales dollars. The campaign resulted in 21 bookings from Facebook advertising, a 1.57x ROAS, and a 428% increase in organic reach on Instagram.
