PPC Management Services for Enterprise Brands

No more blindly guessing at the best PPC strategy for your company. 97th Floor is a top PPC management agency with 20 years of experience helping our amazing enterprise clients see the results they’ve only dreamed of. We’ll work with you to craft a strong PPC strategy that can transform the way you advertise.

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PPC Management Services

At 97th Floor, we have the PPC skills your enterprise needs to succeed. Over the last two decades, our PPC specialists have honed their expertise and abilities, so we’re able to provide our clients with a wide range of PPC management services.

Campaign Strategy

Keyword Management

Bid Management

Ad Testing

Landing Optimization

GEO & Audience Targeting

Budget Allocation

Performance Reporting

AI Optimization for PPC

Start from the top with a great strategy that’s specifically designed for you. We develop comprehensive PPC strategies tailored to your business goals and competitive landscape. From initial research to long-term planning, our specialists create campaigns that align with your enterprise objectives and deliver measurable results.

Targeting the right keywords is how we get your message to your customers. Our team picks out high-value keywords and manages ongoing keyword performance to make sure your campaigns reach the right audience. We optimize our strategies for search intent, seasonal trends, and long-tail opportunities, so your company gets quality traffic.

One of the tricks to successful PPC is knowing how to manage your bidding effectively. At 97th Floor, we use sophisticated bid strategies that balance cost-efficiency with performance. We maximize ad placements while controlling CPC and CPM across multiple channels.

We offer A/B and multivariate ad testing to determine what formats and messages will be the most effective with your audience and give you the most engagement. Our data-driven approach is all about helping your ads resonate with target audiences and improve click-through and conversion rates.

While getting more clicks is certainly helpful, you need great landing pages to hook readers and drive conversions. Our team will help you create beautiful and engaging pages, from the layout to the messaging, to convert website visitors into customers for maximum ROI.

Find your customers where they are. Our targeting strategies ensure your ads reach the right people in the right places. We use demographic, geographic, and behavioral data and research to increase your campaign’s engagement and increase the likelihood of conversion.

Worried about how to use your budget for the best ROI? Our specialists will take care of budget allocation and put your investment into the best campaigns, channels, and audiences. In return, you get a high ROI.

See your results come to life with transparent, actionable reports that have insights tailored to your business objectives. We dive into your PPC strategy’s performance to see what’s working well and where there are opportunities for more wins.

Step into the future with AI optimization options. Our AI tools help anticipate trends, take care of repetitive tasks, and uncover opportunities that might otherwise go unnoticed—with the goal of keeping your company ahead of the curve.

Campaign Strategy

Start from the top with a great strategy that’s specifically designed for you. We develop comprehensive PPC strategies tailored to your business goals and competitive landscape. From initial research to long-term planning, our specialists create campaigns that align with your enterprise objectives and deliver measurable results.

Keyword Management

Targeting the right keywords is how we get your message to your customers. Our team picks out high-value keywords and manages ongoing keyword performance to make sure your campaigns reach the right audience. We optimize our strategies for search intent, seasonal trends, and long-tail opportunities, so your company gets quality traffic.

Bid Management

One of the tricks to successful PPC is knowing how to manage your bidding effectively. At 97th Floor, we use sophisticated bid strategies that balance cost-efficiency with performance. We maximize ad placements while controlling CPC and CPM across multiple channels.

Ad Testing

We offer A/B and multivariate ad testing to determine what formats and messages will be the most effective with your audience and give you the most engagement. Our data-driven approach is all about helping your ads resonate with target audiences and improve click-through and conversion rates.

Landing Optimization

While getting more clicks is certainly helpful, you need great landing pages to hook readers and drive conversions. Our team will help you create beautiful and engaging pages, from the layout to the messaging, to convert website visitors into customers for maximum ROI.

GEO & Audience Targeting

Find your customers where they are. Our targeting strategies ensure your ads reach the right people in the right places. We use demographic, geographic, and behavioral data and research to increase your campaign’s engagement and increase the likelihood of conversion.

Budget Allocation

Worried about how to use your budget for the best ROI? Our specialists will take care of budget allocation and put your investment into the best campaigns, channels, and audiences. In return, you get a high ROI.

Performance Reporting

See your results come to life with transparent, actionable reports that have insights tailored to your business objectives. We dive into your PPC strategy’s performance to see what’s working well and where there are opportunities for more wins.

AI Optimization for PPC

Step into the future with AI optimization options. Our AI tools help anticipate trends, take care of repetitive tasks, and uncover opportunities that might otherwise go unnoticed—with the goal of keeping your company ahead of the curve.

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Your Marketing Strategy

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:

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A consistent, dedicated team of marketers

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Writers, advertisers, SEOs, and designers with years of experience

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Unparalleled audience research capabilities (with our own patented tech)

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KPIs tracked and reported consistently, the ones you care about most

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Campaigns launched within 2 weeks of kick-off

Fill out the form and let’s start with a 30-minute discovery call.

Top-Performing Campaigns

Check out these examples of how we worked with top brands to up their digital advertising game.

On the Move: How 97th Floor Increased JK Moving’s Leads by 108%

Ascend.io Ingests Record Leads and Demo Requests with a Full-Funnel Digital Strategy

Healthy Returns for Vida with Historic Engagement and Purchase Volumes

AI in PPC Management for Audience Alignment & Scalable Success

AI is changing PPC management, and 97th Floor is at the forefront of new ways to help your content rank in the age of AI and to utilize AI effectively to ease your workloads. Here’s how we’re using AI services in our PPC management techniques:

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Generative Engine Optimization (GEO). This is the process for optimizing content to rank on traditional search engines, AI-powered platforms like ChatGPT, Claude, Perplexity, and the growing number of SERP-integrated LLMs. Our PPC strategies are rooted in GEO to make sure your company is visible across all these platforms.

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AI strategy and consulting. We work with your team to figure out how AI should fit into your PPC management strategy and how to make your enterprise visible. Our expert team is familiar with best practices and advice that can help guide your company.

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AI content optimization. Beyond your ads, your website visitors need great content to start exploring. At 97th Floor, we use generative AI and predictive models to scale content production, so you can quickly have pieces that speak clearly to humans and machines alike.

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AI “smart bidding.” We can use AI algorithms to predict the likelihood of a conversion and automatically adjust your bids to maximize conversions.

Your Guide to PPC Management

What Are PPC Management Services?

PPC (Pay-Per-Click) strategy involves planning how to create effective ads that draw users into your website or social platform. PPC management services help you plan, execute, and optimize your paid advertising campaigns. These services cover everything from keyword research and ad creation to bid management, audience targeting, and performance reporting. It’s all about getting your campaigns and content to the right people, at the right time, with the right message.

How PPC Management Works

PPC management is a continuous process where you work side-by-side with our experts at 97th Floor to fine tune your strategy and goals. We start by understanding your business goals and target audience, followed by building a campaign strategy, selecting high-value keywords, and designing compelling ads. From there, we launch PPC campaigns and monitor them and make adjustments as needed. Essentially, it’s about making every click count while keeping your advertising spend efficient and effective.

Why Invest in PPC Management Services?

Investing in professional PPC management helps you turn advertising dollars into measurable results for your company. When you work with an expert agency like 97th Floor, we strive to uncover new opportunities for growth and use our industry knowledge to fine tune all of our efforts. Whether you’re looking to drive sales, generate leads, or build brand awareness, PPC management ensures your ads are strategically aligned and poised for long-term success.

PPC Management Services FAQs

What is PPC Management?

PPC (pay-per-click) management is the process of planning, executing, and optimizing paid search and display advertising campaigns. It involves strategy, keyword research, ad creation, bid management, and performance tracking to ensure your campaigns deliver high-quality traffic and measurable ROI.

What is the difference between PPC and CPM (cost-per-thousand-impressions)?

PPC charges you only when someone clicks on your ad, making it performance-based. CPM, or cost-per-thousand-impressions, charges for every 1,000 times your ad is shown, regardless of clicks. PPC is typically used for direct response and conversions, while CPM is often used for brand awareness campaigns.

How long does it take to see results from PPC campaigns?

Results can vary depending on your competition and campaign complexity. Typically, campaigns begin generating measurable traffic within the first few weeks, while significant optimization insights and ROI may take 1–3 months of data-driven adjustments.

What makes good PPC management services?

Effective PPC management combines strategic planning, continuous optimization, and advanced analytics. A strong service will include keyword research, bid management, A/B testing, audience targeting, landing page optimization, and clear reporting to ensure campaigns are efficient, scalable, and results-driven.

Do you offer PPC audits for existing campaigns?

Yes. Our PPC audits evaluate your current campaigns for keyword effectiveness, ad performance, targeting precision, budget allocation, and ROI. We provide actionable recommendations to improve results and align campaigns with your enterprise goals.

How do you stay current with PPC algorithm changes?

We continuously monitor updates from Google, Bing, and major social platforms. Our team leverages industry insights, ongoing training, and AI-driven tools to adapt strategies quickly, ensuring campaigns remain compliant, optimized, and ahead of competitors.

How do I budget for my PPC campaigns?

Budgeting depends on goals, industry competition, and desired reach. We help enterprises determine optimal daily and monthly spend, allocate across campaigns and channels, and adjust based on performance data to maximize ROI while controlling costs.

How often should I update my PPC campaigns?

Campaigns should be reviewed regularly—weekly for performance checks, monthly for optimizations, and quarterly for strategic overhauls. Continuous testing and updates help maintain relevance, improve engagement, and respond to changes in audience behavior and platform algorithms.

PPC Management Services for Enterprise Brands