What Are AI SEO Services?
AI SEO Services combine proven SEO strategy with the power of artificial intelligence to help enterprise brands scale smarter, rank faster, and adapt to a changing search landscape.
At 97th Floor, AI SEO is rooted in Generative Engine Optimization (GEO), the process for optimizing content to rank on traditional search engines, AI-powered platforms like ChatGPT, Claude, Perplexity, and the growing number of SERP-integrated LLMs.
With search engine user behavior rapidly shifting, AI SEO presents an opportunity to adapt to the change in user behavior. While AI engines and AI SEO tactics are still evolving, brands that invest in this shift now will see long-term success by staying ahead of the changing search landscape. To keep winning, your brand needs to be visible across both traditional and generative search paths.
At 97th Floor, AI SEO is rooted in Generative Engine Optimization (GEO), the process for optimizing content to rank on traditional search engines, AI-powered platforms like ChatGPT, Claude, Perplexity, and the growing number of SERP-integrated LLMs.
With search engine user behavior rapidly shifting, AI SEO presents an opportunity to adapt to the change in user behavior. While AI engines and AI SEO tactics are still evolving, brands that invest in this shift now will see long-term success by staying ahead of the changing search landscape. To keep winning, your brand needs to be visible across both traditional and generative search paths.
Why You Need AI SEO Services
Traditional SEO alone no longer guarantees visibility. AI SEO services give you a competitive edge by optimizing for both search engines and language models. At 97th Floor, we combine proven SEO strategies with AI-powered systems to help enterprise brands lead their market. Here’s what AI SEO means for you:
Smarter, Faster Strategy
AI tools help us surface trends, gaps, and opportunities in real time to anticipate shifts in the market.
Optimization for LLMs & AI SERPs
We don’t just rank pages on Google. We help your brand show up in AI-generated results from tools like ChatGPT, Claude, and Perplexity.
Greater Content Impact
Using AI, we scale content that’s accurate, on-brand, and aligned with your audience’s intent, faster than manual workflows alone.
Real-Time Insights, Actionable Data
Our AI systems track performance signals across channels and engines, giving you a live look at how your SEO is performing and where to improve.
Visibility That Converts
This isn’t about vanity metrics. AI SEO is built to drive brand visibility at every touchpoint in the customer journey.
AI SEO vs Traditional SEO
Our AI SEO services are not intended to replace our SEO services, but rather to complement them. We are not leaving the exposure, engagement, and revenue from traditional SEO efforts on the table. AI SEO is an additional way to build on your existing SEO strategy and reach your audience at the right time, with content that matches their stage in the funnel and in the customer journey.
Our AI SEO Strategies:
Our AI SEO and traditional SEO tactics share similar strategies, including:
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Overseeing the company’s technology infrastructure and keeping everything running smoothly.
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Aligning tech initiatives with the broader business strategy.
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Leading digital transformation efforts to make the company more competitive.
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Keeping up with data security and compliance with industry regulations.
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Working with other C-suite members to push your company’s innovation and growth.
Essentially, what is good for SEO is good for AI SEO. However, there are additional factors that are unique to AI SEO that we include in our strategy, such as:
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First hand user experience signals with brands that signal credibility are of high importance
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Accurate brand positioning in the market you are doing business is essential, both on your website and on websites where your brand is mentioned. The AI engine is looking to match how the brand is positioned on its own website with how it is being positioned on websites across the web.
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Optimizing for 1-3 term keywords are for SEO while optimizing for full sentence queries that would be asked of an AI engine is what is required of AI SEO.
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Determining the effectiveness of AI SEO efforts is not going to be the same and will have a different set of success metrics than SEO.
While SEO success is measured by rankings, click-through rates, and onsite conversions and engagement, success via our AI SEO services is measured by citation frequency, visibility across relevant AI-generated answers, and how the AI engine portrays your brand. And of course, are those mentions and is that visibility doing the job we need it to do as we move users along the customer journey.
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While SEO success is measured by rankings, click-through rates and onsite conversions and engagement, GEO success is measured by citation frequency, visibility across relevant AI generated answers, and how the AI engine portrays your brand. And of course, are those mentions and is that visibility doing the job we need it to do as we move users along the customer journey.
Leveling Up Your AI SEO Efforts
Successful SEO campaigns start with knowing where and how your audience is finding information about your product or service offering, and then being there to provide the valuable information. The same applies to leveraging the opportunities presented through AI SEO, creating valuable touchpoints with an audience while they are seeking information. In order to take advantage of this opportunity, you will have to have a deep understanding of your customer, their needs, and craft messaging about how your product or service addresses those needs. 97th Floor is the agency partner that can help you understand your audience, and craft messaging optimized for LLMs and Generative Engines.
