Clean Origin is a unique eCommerce company in that each product page is completely unique to match the uniqueness of each of their diamonds. Thus, pages were created and deprecated on a frequent basis—making it extremely difficult to build page equity and avoid crawlability issues. We needed to build a process to more effectively manage the incoming and outgoing pages, as well as Google’s understanding of the website.
Audits uncovered indexation irregularities that typically signal a crawling issue. We ran a series of log file analyses to improve Google’s ability to recognize fixes and reward the site accordingly.
This ultimately revealed a series of additional technical challenges that once resolved, allowed the site to be crawled more frequently and more accurately.
In a remarkable 30-day period, Clean Origin witnessed astounding results from the technical SEO enhancements implemented. There was a significant 25% increase in organic eCommerce revenue, reflecting a stronger online market presence and sales performance. Their eCommerce conversion rate rose by 19%, and eCommerce transactions increased by 26%.