A holistic SEO strategy leading to #1 rankings for focus keywords

41.1%

Increase in organic sessions

43.2%

Increase in organic leads

# 1

Rankings for their focus keywords

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B2B

Industry: Finance

About National Funding

National Funding is a leading financial services company specializing in providing small and medium-sized businesses with tailored financing solutions.

Problem

Following a Google algorithm update, National Funding lost great rankings for focus keywords in their space such as “bad credit business loans.” They approached 97th Floor to reclaim rankings vital for generating new leads.

The Strategy

97th Floor implemented a holistic SEO strategy to fully optimize National Funding’s pages for keyword searches. Their tactics included:

Internal link Audits
Cannibalization Audits
Minimal Content Optimizations
Backlink Profile Audit
Disavow file updated
Backlinks
Adding a main navigation bar link

Results

The implemented strategy successfully restored and significantly enhanced rankings for crucial keywords— including "bad credit business loans" ranking #1. These rankings resulted in increased sessions and leads for National Funding.