Rachel Bascom is the Head of Content Marketing at 97th Floor, boasting over a decade of expertise in the realm of digital marketing and a fervent dedication to crafting audience-centric content strategies. Armed with a BA in English from Brigham Young University, Rachel commenced her professional journey as a writer for various publications, before making a seamless transition to a full-time role at 97th Floor. In her tenure, Rachel has been a trailblazer in the development of the content marketing department, playing an integral role in the transformative journey that positioned 97th Floor as a comprehensive, award-winning, holistic marketing agency. Beyond her professional pursuits, Rachel enjoys snowboarding, Taylor Swift and — thanks to her upbringing in the United Kingdom — the sport she calls football. In college, Rachel combined her professional goals with personal passions through an internship at Real Salt Lake, but her true sports loyalty will always remain with London's Chelsea Football Club.