What is Mastermind?

Now in its 6th year, Mastermind is a marketing retreat for senior marketing leaders of mature companies. It's a 3-day experience bringing together a hand-picked, invite-only group of marketing experts for an intellectual exchange unlike any other.

Forget large auditoriums and sales pitches; instead, anticipate robust discussions, provoking panels, and fulfilling connections with industry trailblazers. At Mastermind, you're not just a part of the event—you are the event.

After a dose of Mastermind, conventional marketing conferences just won't cut it. Welcome to the real deal.

“A Transformative Experience”

It was by far, the best event I’ve ever been to in my entire career. I absolutely loved the format where we openly discussed topics that are on all of our minds and learned how fellow marketing leaders are tackling challenges.

Javi Cano

CMO, Sotyra

Top to bottom this has been an absolutely transformative experience. Great people, interesting topics, and deep philosophical conversations, all from one of the most idyllic spots I have ever seen.

Theresa Anderson

Head of Marketing, Agorapulse

It was actually a bit of an un-conference — like nothing I’ve ever experienced! The content was predominantly talking and learning from other marketing leaders from companies around the US.

Mark Boothe

CMO, DOMO

I happily hit “Accept” to every single person from the Mastermind event who sent me a connection request. Finally, real people and REAL connections to super smart marketers.

Holly Miller Anderson

SEO Product Manager, Under Armour

Apply to Attend

KEYNOTE

Greg McKeown

Author, Public Speaker, Leadership and Business Strategist

Greg McKeown has dedicated his professional life to uncovering counterintuitive ways to be very successful–without burning out. He has written two New York Times bestsellers, “Essentialism: The Disciplined Pursuit of Less”, which has sold over one million copies and “Effortless: Make It Easier to Do What Matters Most”.

McKeown has spoken to hundreds of audiences as he has traveled to 40 countries around the world, including Apple, Facebook, Google, Microsoft and Nike.

He’s the host of The Greg McKeown Podcast which has been ranked in the Top 5 of all Self Improvement podcasts (out of 11,000) and his work has been covered in print media including in The New Yorker, The New York Times, Time, Fast Company, Fortune, Politico, Inc., and Harvard Business Review.

Organizations, teams, and individuals have benefited from McKeown’s innovative perspective, which challenges conventional wisdom and defines how to break through to the next level of success and profitability. In a compelling way, Greg Mckeown’s Essentialism keynotes will ignite a conversation that revolutionizes the way your organizations think and work.

What's included in a Mastermind Ticket?

The cost of a Mastermind 2024 ticket is $1,999—which includes:

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Attendance for all discussions, panels, keynotes, workshops, and activities through out the 3-day event.

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Travel to the Pendry Park City Resort from the Salt Lake City airport in the morning of November 19th and a return trip to the airport in the afternoon on November 21st.

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World-class cuisine; breakfast, lunch, and dinner, with snacks and treats in between.

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Lodging (2 nights) at the gorgeous Pendry Park City resort.

Above all, a ticket to Mastermind gives you access to a new network of senior marketing leaders and the preparation you need to tackle the growth challenges you face.

Panels

Building An Unmistakable Brand Through Content:
Standing Out Against the Artificial

Fascination with artificial intelligence is at an all-time high. Yet, consumers want to interact with distinct, authentic, living brands—brands producing content that breaks through the noise.
Panelists from innovative brands discuss how they're cutting through the mediocrity.