Insubuy didn’t have visibility into which marketing campaigns were successful, didn’t know which target personas would bring the most opportunity, and didn’t have effective creative capabilities. In addition, they had only created campaigns targeting the people who already knew about Insubuy—there was a unique opportunity to introduce the brand to the right personas, with the right messages, when the audience needed them most.
In 3 months, 97th Floor and Insubuy achieved the following results:
$2.5M in ad-generated revenue
57% increase in YoY revenue
5.5x ROAS across blended campaigns
129M net new impressions
