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THE ELEVATOR

September 11, 2025

Hey << Test First Name >>,


Where can you find 175 million engaged users having brutally honest conversations about their real problems, frustrations, and what actually works?


If you guessed Reddit, you're right.


Reddit users are having authentic conversations about everything from enterprise software frustrations to skincare routines gone wrong.


And if you're not paying attention to this platform yet, you're missing out on one of the biggest opportunities to learn about your audience.


Let's dive into why Reddit deserves a spot in your marketing strategy.

The Reddit Opportunity: Numbers that Demand Attention

Reddit isn't just big—it's exploding:

  • 175M+ unique weekly active users in the US

  • 58% year-over-year growth (while other social platforms averaged just 1%)

  • Nearly gender-balanced audience (within 1 percentage point)


But here's what makes Reddit truly unique for marketers:

  • 30% of Redditors aren't on Facebook

  • 45% aren't on Instagram

  • 68% aren't on LinkedIn

Translation: If you're only running campaigns on traditional social platforms, you're missing massive segments of your potential audience entirely.

Percentage of Reddit users not found on other platforms. Source: business.reddit.com.

Audience Research: Reddit as Your Secret Intelligence Weapon

Reddit is pure marketing intelligence. Unlike other platforms where people curate their image, Reddit users are refreshingly honestly about what they actually think.

Essential Reddit Research Tools


Sparktoro: Find out where your audience spends time online, including on Reddit. See which subreddits they follow, what they talk about, and what else captures their attention across the web.

GummySearch: Use GummySearch to explore Reddit communities to see what people are really talking about in your niche. Instead of relying on surveys or guesswork, observe authentic conversations directly from users.

Octolens: Understand how competitors show up on Reddit. Octolens tracks the conversations, mentions, and communities where rival brands are getting attention. Use that context to spot gaps, find opportunities, and build a sharper strategy.

Content Marketing: Turning Reddit Insights into Content Gold

Here's where Reddit gets really powerful for content.

97th Floor CEO Paxton Gray recently spoke with deep tech CMO Kiersten Gaffney, and she has cracked the code on turning Reddit insights into high-performing content.

Here’s how Kiersten does it:

Best Practices for Reddit-Inspired Content


For B2B Audiences:

  • Keep language clear and jargon-free ("explain it like you're explaining it to your 10-year-old")

  • Lead with education, not promotion

  • Partner with subject matter experts for technical accuracy

  • Focus on helping them do their job better


For B2C Audiences:

  • Address real problems users are discussing

  • Use authentic language that matches how people actually talk

  • Include both pros and cons—Reddit users appreciate balanced perspectives

  • Reference common Reddit experiences or terminology naturally

Want to master this strategy? Kiersten Gaffney is running a live demo of her process on Thursday, October 2 at 10:00 AM MDT.


She'll reveal her exact steps using real Reddit data, and you'll leave with working templates and implementation steps.

The Bottom Line:

Reddit represents one of the last authentic spaces on the internet where people share honest opinions about brands, products, and services.


The brands winning on Reddit aren't the ones with the biggest budgets—they're the ones who understand the culture and provide genuine value.


Start there, and the performance will follow.

Results are waiting for you.

97th Floor is the number one digital marketing agency built to create pipeline and revenue by crafting and executing custom, audience-first channel strategies.


See how we can help you.