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Case Study

LuLaRoe is one of the fastest growing companies in women’s fashion with an impassioned fan base. The company was planning Vision’16, their biggest convention yet, and wanted to share the novelty and excitement of their brand with attendees in a more personal and interactive way. To help them achieve this goal, we created custom Snapchat Geofilters featuring LuLaRoe branded images that users could lay over their Snaps. The Geofilters were exclusively accessible at the geolocation for the conference, offering attendees an engaging and unique way to showcase their brand loyalty, while adding a cute pop of color to their Snaps. Geofilters were created to coincide with the voice, messaging, and tone of the conference and not only added an exciting element to the conference itself, but also created buzz outside of it as attendees sent Snaps to their friends.

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