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Case Study

The computer giant, Dell, came to us with a unique problem. Nearly everyone recognizes them as an established player in multiple verticals, but Dell felt the need to become more involved as a brand in the online conversations around their industry. They requested that we work with them to improve keyword rankings in order to increase organic traffic. Our strategy focused on high quality link acquisition, 2nd- tier linking, and the creation and promotion of on-page articles. This strategy led to an increase in authority which improved keyword rankings.

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