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Case Study

Blendtec, the premium brand behind the ‘world’s most advanced blender,’ was looking to create universally relevant and engaging content to not only satisfy the current Blendtec consumer, but also to create buzz around Blendtec within the online community at-large. We set out to accomplish this task by creating the most appealing recipes a blender can blend: starting first with the dipping sauces from Buffalo Wild Wings.

Stemming from our extensive persona and keyword research, the Buffalo Wild Wings Copycat Recipes were made to be easily repurposed and shared. The recipes brought a significant increase in organic and referral traffic, and the results were substantial. The campaign ranked for hundreds of keywords, and was heavily shared on Pinterest and other social media which resulted in millions of new visitors to Blendtec’s site annually. To this day, Blendtec sees significant traffic continually generated by this evergreen campaign.

See what content we can cook up for you