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Case Study

TurboTax is one of the largest tax preparation software suites on the market. They focus their marketing efforts each year on getting their brand in front of as many Americans as possible prior to the beginning of tax season. As the company is already a hugely popular brand, we set out to create visual content for TurboTax that also served as a resource for their viewership. We developed a cornerstone interactive piece as a visual representation of the history of the U.S. tax code. Using social promotion tactics, link building, and paid advertising, we amplified the reach of key landing pages. This led to a significant increase in pageviews for Turbo Tax.

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