Solar Marketing Agency

Marketing in the Solar industry can be a dangerous game. Unclear messaging confuses customers, un-qualified lead generation wastes valuable time, and incorrect targeting places your ads far from your service areas, burning your budget.

Our solar marketing agency is here to help you solve these marketing problems and transform your business with personalized industry-specific strategies. We’ve been serving solar brands for nearly two decades – let’s get to work.
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We Know What Works

With home owners as your target audience, success is all about finding a niche and getting visible online. In most home services verticals, over 55% of consumers run a Google search before scheduling an appointment. (Source: LSA) The percentage of consumers who don’t have one company in mind when they start their search is well over 70%.

But here’s what’s really fascinating: 78% of local searches on mobile devices lead to a purchase within 24 hours. (Source: ComScore) 24 hours!

Home owners are ready for solutions as soon as they have a problem, and their searches are high buying intent. The businesses with strong SEO, the right paid ad keyword strategies, and the strongest landing pages will win the bid here before your customer even considers other options.

We won’t waste time feeding you generic ad creatives or stale keyword ranking strategies. We’ll couple your unique brand with our Great Marketing to deliver ROI like you’ve only dreamed about.

Marketing Services For
Solar Companies

Let’s face it – you’ve got more to worry about than building out a marketing strategy that clearly communicates the value of your products and services, accurately targets your ideal customers, and generates qualified leads – in other words, a strategy that actually works. Our team of experts is dedicated to helping you dominate your local market through innovative and effective marketing tailored specifically for solar businesses.


For success in the Solar industry, your ads need to be especially creative and memorable, catering to the needs and pain-points of your personas. They also need correct placement in spots where they’ll be seen by your target audience, at the time they’re ready to take action. You don’t just need impressions and clicks, you need conversions. Good news for you, we’re great at that! Our advertising experts are committed to increasing your brand’s visibility, generating high-quality leads, and maximizing your return on investment.


Competition in your industry is rising, making online visibility through SEO one of the best routes to attract organic traffic. As we target your specific needs as a solar business, we’ll focus on local and long-tail keywords to fight through the competition and get your brand to the top of the SERPs. We’re pros at conducting thorough keyword research and content optimizations to boost your business to the point where your target audience can easily find it.


For solar brands, aesthetics really matter. Your personas often act on their first impressions, and the design and look of your business is what potential customers will remember. They want to see proof of your business’s professionalism and build trust with you before they even consider a purchase. Our deviously creative design team creates visually appealing and user-friendly content to reflect your brand's unique identity and values, all to help you attract and convert customers.


In the Solar industry, quality content is how you’ll develop trust and credibility with potential customers and get them moving through the lower pipeline. Our content creators develop informative and compelling content that addresses your ideal customers’ pain points and questions. Whether it’s blog posts, articles, infographics, or social media updates, we ensure your content is optimized for SEO and designed to position your brand to an advantage against the competition.

Seen enough? Let’s build your custom strategy.

No cookie-cutter pitches from us! We build custom strategies based on each of our clients’ unique goals. Here’s what you can expect from 97th Floor:
A consistent, dedicated team of marketers
Writers, advertisers, SEOs, and designers experienced in Home Services
Unparalleled audience research capabilities (with our own patented tech)
KPIs tracked and reported consistently, the ones you care about most
Campaigns launched within 2 weeks of kick-off
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Why Choose 97th Floor as Your Solar Marketing Agency?

Expertise in the Solar Industry

Proving to customers their ROI, unserious buyers wasting valuable time, communicating the value of your products and services, and uncertain energy prices combine to create the perfect storm when you’re in Solar. We get it, and we know how to help. Our team has nearly two decades of experience working with solar businesses. We’re aware of the unique challenges and opportunities within this industry, and we create customized marketing strategies that deliver results. Check out our case studies if you’re curious for more.

Data-Driven Solar Marketing Strategies

We don’t mess around with data and research. Before charging a cent, we analyze your business's performance, industry trends, and customer behavior to check for opportunities and areas of improvement. This research gives you and us the peace of mind that our marketing efforts and data-backed strategies will be effective to your business and adaptable to changing market conditions.

Transparent Reporting and Evaluation

Transparency and accountability is our middle name. Our clients receive regular reports detailing the performance of their marketing campaigns, including all the important metrics you need to know to monitor your business’s progress. Our transparent reporting allows you to see the impact of our efforts up close and make informed decisions about your marketing strategy going forward.

Streamlined Communication for Success

Clear communication is the secret sauce for a successful partnership. We commit to keeping you in the loop, ensuring that you are always informed about the progress of your marketing campaigns – it’s your business, after all! Our team is readily available to answer your questions, address your concerns, and make adjustments to your strategy as needed.

How to Market Solar Services

Marketing solar services involves a mix of strategies. Our tried-and-true online strategy components include creative design, research-based SEO, targeted advertising, and specific content creation. At 97th Floor, we combine these tools to create a comprehensive marketing plan that targets your ideal customers and addresses their needs and motivations.

Generating Solar Leads

Any Solar marketing strategy needs a top-notch plan for lead generation. To generate the best leads, we focus on creating a strong online presence through SEO, targeted advertising, appealing design, and engaging content. Additionally, we keep your data constantly updated using the best tools, keeping you informed and ready to act on every trend your efforts take. Our goal is to continuously optimize your custom strategies to maximize lead generation.

Other Industries We Serve

While the Solar industry is one of our specialties, our expertise expands to a variety of other industries as well. A few of our other current focuses include Home Services, and Cybersecurity. We’ve been serving enterprise-level brands all over North America, England, and Australia for nearly two decades. Check out our case studies here.

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Solar marketing means promoting solar energy products and services to potential customers. It includes a range of activities and strategies, including website design, SEO, advertising, and content creation, all aimed at increasing awareness, generating leads, and converting prospects into customers.
Advertising your solar business involves creating targeted campaigns that reach your desired audience. Our tried-and-true strategy includes creative design, research-based SEO, targeted advertising, and specific content creation. At 97th Floor, we combine these tools to create a comprehensive marketing plan for your solar business that targets your ideal customers and addresses their needs and motivations.
The timeline for seeing results from solar marketing efforts can vary based on the strategies used. SEO efforts typically take several months to show significant improvements, while paid advertising campaigns can generate leads more quickly. We’re committed to provide a realistic timeline and regular updates on progress.
Optimizing a solar website for search engines (or in other words, working on your SEO) involves several steps, including keyword research, on-page optimization (such as title tags, meta descriptions, and content), improving site speed, mobile optimization, and building high-quality backlinks. Our team ensures that your website meets all these criteria to improve its search engine ranking.
The best platforms for any brand can vary depending on its needs and goals. A few common platforms that many solar businesses use for advertising include Google Ads, Facebook, Instagram, and LinkedIn. These platforms allow for targeted advertising based on demographics, interests, and online behavior, ensuring that the ads reach potential customers who are most likely to be interested in solar services.
Reviews and testimonials are extremely important for solar businesses. They’re where your potential customers will look first as they build trust with your brand. Positive reviews and testimonials from satisfied customers can influence potential customers’ decisions and improve your online reputation.
You can differentiate your solar business from competitors by highlighting your unique selling points. What makes your brand different? What specific benefits do you have to offer? Sharing customer testimonials, case studies, and showcasing industry certifications can also help build trust and set your brand apart.

Still Curious?

Check out our 90+ glossary articles to learn more about other hot marketing topics!

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© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.