Leading Digital Marketing Agency for Cryptocurrency Brands

Blockchain tech is one of the quickest-evolving industries ever to come to market, giving marketers in Cryptocurrency a run for their money (literally). Your target audience is hyper-alert to potential scams, making them slow to trust and slower to convert. Regulatory uncertainties and requirements press pause on your most brilliant campaigns. And, worst of all, your product is so technical that educating your audience takes up valuable marketing dollars and time.

Marketing in Cryptocurrency requires unleashed creativity, thorough industry expertise, and knowing your target audience like the back of your hand – plus, a bit of luck. At 97th Floor, we know how to win the market and get lucky.

Got your attention? Let’s get to work.
Let’s Build Your Strategy ▸

Our Digital Marketing Services for
Cryptocurrency Brands

We help our clients hit aggressive CPA targets, fill the marketing funnel, and achieve marketing-attributed revenue goals—through a combination of the following services:

Advertising

In Cryptocurrency, your audience consists of varied personas – the get-rich-quick people, the FOMO-driven folks thinking of what they could stand to make (or lose), and those whose life revolves around crypto. Successfully marketing to these personas means communicating what gives your brand higher value, how to use your product, and how it will benefit them. Our advertising team specializes in Pay-Per-Click (PPC), display advertising, and social media advertising. We create targeted campaigns that speak to your audience – solving their problems and driving high conversion rates.

SEO

SEO in the crypto world is highly technical – ordinary tricks like long-form content and high-difficulty keyword targeting won’t work here. Our SEO team knows that the holy grail of crypto is careful, consistent keyword research, paired with professionally written content and site structure optimizations. We’ll keep you ahead of the rapidly changing search engine algorithms and help your brand climb to the top with our strategic planning and high-performance SEO plans.

Design

First impressions in crypto matter, and 95% of them come from web design. You can’t afford to lose customers to a poorly designed page. Your website and digital assets must give users a seamless experience, with intuitive navigation and visually appealing graphics. At 97th Floor, we provide comprehensive web design, infographics, motion graphics, and custom branding to ensure your first impressions meet expectations.

Content

75% of Americans who’ve heard of cryptocurrencies aren’t sure of their safety and reliability. Quality content is the key to building trust with your audience. Well-written and designed content will help answer their questions, educate them on the market, and help them understand complex topics like blockchain and DeFi. An educated audience means brand loyalty, and ultimately, conversions Our content services provide detailed guides, blog posts, whitepapers, and case studies that demystify these topics and boost trust.

Seen enough? Let’s build your custom strategy.

What do you get when working with 97th Floor?

  •
A consistent, dedicated team
  •
SEOs, writers, support ad specialists, and designers
  •
Unparalleled audience research capabilities (with our own patented tech)
  •
Custom KPIs – the ones you care about – tracked and reported regularly
  •
Campaigns launched within 2 weeks of kick-off

Fill out the form and we’ll get started with a 30-minute discovery call.

Thanks for your submission—we'll be in touch soon!

Case Studies

Why Hire a Cryptocurrency Marketing Agency?

Marketing in crypto hasn’t ever been a simple, connect-the-dots job. Between the constantly changing trends, saturating market, and unique nuances, getting overwhelmed is more of an eventuality than a possibility. 97th Floor, a specialized Cryptocurrency marketing agency, can help you find the path to the results you want. Teaming up isn’t just smart; it’s a game-changer. Here’s why:

Save Time and Money

Time is money, especially in the fast-paced crypto scene. A specialized agency knows the ropes and shortcuts, saving you the hassle of trial and error. We have the expertise to get things right the first time, meaning you’re not wasting time or budget on ineffective strategies. We’ll help your team streamline processes and keep you away from common pitfalls – maximizing your ROI from the get-go. We’ll help you get results faster and cheaper​.

Reach Your Desired Audience

Finding the right audience in the wide-ranging crypto market can be tricky. Using top-tier tools and analytics, our team pinpoints exactly who needs to hear your message. We know the best platforms to help bring your products to the right eyes. By leveraging social media platforms, targeted ads, and community engagement, we’ll land your ads directly in front of your potential investors and users – crypto enthusiasts, traders, and tech-savvy audiences primed and ready for your offerings.

Pain Points in Crypto Marketing

Regulatory Uncertainty

Navigating the regulatory environment for cryptocurrencies can be daunting. With evolving laws and compliance requirements, your brand needs to stay informed and adaptable. At 97th Floor, we help our clients remain compliant while maximizing their marketing potential​.

High Transaction Fees

High transaction fees, especially on networks like Ethereum, can deter potential users. We’ll focus on educating your audience on how to minimize these fees and promoting cost-effective solutions to help you retain and grow your user base​.

Building Trust and Credibility

The crypto space is full of scams and frauds, making brand trust necessary for success. Your customers want to see you’re authentic and passionate about the industry. Transparency, clear communication, and consistent engagement are key to building credibility. We emphasize transparent communication and careful brand positioning, using tools to monitor and manage your online reputation.

Leveraging Unique Marketing Strategies

Airdrops and Bounty Campaigns

Airdrops and bounty campaigns generate buzz and attract new users. By offering tokens in exchange for specific tasks, we help you leverage the power of crowdsourcing to expand your reach​.

Influencer Partnerships

Collaborating with influencers with a strong following in the crypto community can boost your visibility. We identify relevant influencers and manage campaigns that enhance your project's credibility and reach​.

Educational Content

Given the complexity of crypto technologies, educational content is a given component for any marketing strategy. We create detailed guides, FAQs, and explainer videos that address your audience's pain points and foster a deeper understanding of your project​.
Contents

Get 3 actionable growth tactics in your inbox, weekly.

Industries page(s) subscribe form

FAQ

Hiring a cryptocurrency marketing agency can save you time and money, help you reach your desired audience more effectively, and secure brand coverage in top publications. Our agency brings specialized knowledge and industry connections that can turbocharge your marketing efforts.
Crypto marketing agencies like 97th Floor use advanced analytics and data-driven strategies to identify and target the right audience. They leverage social media platforms, influencer networks, and specialized forums to make sure your message reaches the most relevant and engaged users.
Yes, 97th Floor uses comprehensive SEO strategies, including keyword research, on-page optimization, and quality backlink building to help improve your website’s ranking on search engines and ultimately drive more organic traffic to your project.
Crypto marketing agencies like 97th Floor create tailored content strategies that include blog posts, social media content, videos, and newsletters. They focus on engaging and informative content that resonates with your target audience and builds community trust and loyalty.
A strong, engaged community is vital for the success of any cryptocurrency project. We help build and nurture these communities through consistent interaction, thought leadership, and by fostering discussions that establish your project as an industry authority.
97th Floor manages various social media channels by creating and curating engaging content, responding to user queries, and maintaining a consistent online presence. This helps build a strong, influential social media presence that resonates with your audience.
Influencers have built trust and credibility with their followers. By collaborating with them, agencies like 97th Floor can amplify your project’s message, reaching a wider and more engaged audience. Influencer endorsements provide valuable social proof and boost your project’s credibility.
We use real-time data and analytics to monitor the performance of marketing campaigns. They track key performance indicators (KPIs) like website traffic, conversion rates, and social media engagement, allowing them to adjust strategies promptly to maximize effectiveness.
Yes, crypto marketing comes with challenges such as regulatory uncertainties, high competition, and the need for continuous education of the audience. Agencies bring specialized expertise to navigate these challenges effectively, ensuring compliance and optimizing marketing efforts for better results.

Still Curious?

Check out our 90+ glossary articles to learn more about other hot marketing topics!

This image has an empty alt attribute; its file name is 97_horizontal_red-1-1024x287.png
2600 Executive Pkwy Ste. 180
Lehi, UT 84043
801-341-1986
© 2024 - 97th Floor. All rights reserved. Privacy Policy. Proudly founded in Utah. Growing businesses worldwide.
© 2024 - 97th Floor. All rights reserved.
Privacy Policy.
Proudly founded in Utah. Growing businesses worldwide.